Change smoke alarm batteries 'like clockwork'
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FOR IMMEDIATE RELEASE Change smoke alarm batteries ‘like clockwork’ Many Canadian households are due to change alarm batteries now, according to new survey by Canadian fire chiefs and Duracell TORONTO (Oct. XX, 2008) – A new survey reveals that about a third of Canadian households are due to change the batteries in their home smoke alarms and there is never a better time to do that than when setting clocks back for the fall, say Canadian fire chiefs. About a third of Canadians (32%) polled in the seventh annual Duracell Fire Safety Survey admitted that it has been at least 12 months since they last changed the batteries in their home smoke alarms. The Canadian Association of Fire Chiefs (CAFC) and Duracell are urging Canadians everywhere to replace smoke alarm batteries at least once every year, and the fire chiefs suggest that the easiest way to remember this is to change batteries when resetting clocks in the fall with the end of daylight saving time. Getting into that habit eliminates the common problem of forgetting when batteries were last changed or when new ones are needed, says the CAFC. Canadians change the clocks on Nov. 2 this year. “Canadians need to be more proactive to maximize home fire safety,” said Bruce Burrell, president of the Canadian Association of Fire Chiefs, Duracell‟s partner in the 2008 national fire safety survey. “A working smoke alarm is the first line of defence in the event of a home emergency, so keeping batteries fresh is critical. We are urging Canadians to get into the habit of changing smoke alarm batteries „like clockwork‟ every fall to ensure they are protected in the event of a home fire.” As the CAFC marks its 100th anniversary, Duracell and Canada‟s fire chiefs partnered with Canadian Tire Stores to choose Canada‟s Junior Fire Chief and a Junior Fire Chief in every province and territory. Gregory from Lombardy, Ontario was named Canada‟s Junior Fire Chief and will spend a day with Ottawa Fire Services Fire Chief Larabie, Deputy Chief Montone and the rest of the Ottawa Fire Department. The other Junior Fire Chief winners are: British Columbia – Kevin from Surrey, BC Alberta – Andrew from Calgary, AB Saskatchewan – Tyler from Hanley, SK Manitoba – Brooklyn from Estevan, SK Ontario – Shawna from St. Andrews West, ON Quebec – Thomas from Trois-Rivieres, PQ New Brunswick – Travis from Anderson Road, NB Nova Scotia – Jack from Halifax, NS Prince Edward Island – Brianna from Summerside, PE Newfoundland – Olivia from Marystown, NL Yukon – Juno from Whitehorse, YT Northwest Territories – Summer from Yellowknife, NT Nunavut – Kevin from Coral Harbour, NV “Fire safety in the home is a serious issue and we will continue to support fire officials to get this life-and-death message out to Canadians,” said David Stitt, business manager for Duracell. “We want to make it easier for people to remember when to change the batteries and we urge everyone to get into the habit of changing them when they change their clocks in spring or fall.” To help Canadians remember the importance of changing the batteries in home smoke alarms at least once a year, Duracell has created a specially-marked pack of batteries. This special pack includes a sticker, which can be put on smoke alarms, calendars or where ever household batteries are stored, to indicate the date when the batteries next need to be changed. This will help eliminate confusion over when to replace batteries. Canadians can also visit www.duracellfiresafety.com to request an e-mail reminder to change their batteries on a date of their choice. The website also has a “tell a friend” feature allowing Canadians to share the important fire safety information with their friends and family – and in doing so, they can receive coupons for instant savings on the next purchase of Duracell batteries. The seventh annual Duracell Fire Safety Survey was conducted by Omnitel*, a division of Acrobat Research, between May 8th - May 11th and July 10th – July 13th, 2008 and involved a sampling of 1000 Canadians. The results are accurate to within +/-3.10%, 19 times out of 20. About Duracell Part of Procter & Gamble, Duracell is the world‟s leading manufacturer of high-performance alkaline batteries. Duracell also sells various other types of batteries including lithium and zinc air batteries, as well as rechargeable Nickel-Metal Hydride (NiMH) batteries and chargers. The company also markets general purpose flashlights. Visit www.duracell.com for more information about Duracell batteries. About Procter & Gamble Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Always®, Pantene®, Mach3®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. P&G is the leading consumer products company in Canada with over $2.9 billion in annual sales. Please visit www.pg.ca for the latest news and in-depth information about P&G and its brands. -30- Media Contacts: Andrea Farnell Janie Mercky Porter Novelli Canada (Toronto) Porter Novelli Canada (Montréal) (416) 422-7162 (514) 846-5607 firstname.lastname@example.org email@example.com Caroline Nybo Alan Rego Porter Novelli Canada (Vancouver) P&G, External Relations (604) 602-6405 (416) 730-4768 firstname.lastname@example.org email@example.com Omnitel was previously a division of Maritz Canada.