Job description Sales Executive Benelux Reports to Number Director of Sales Benelux Updated 17th of July 2008 Region by hcp15891


									 Job description:             Sales Executive Benelux

 Reports to:                                     Number:
 Director of Sales Benelux                       Updated: 17th of July 2008
 Region / Business Unit:                         Location:
 Golden Tulip Hotels, Inns & Resorts             Amersfoort
 Internal Key Liaisons:                          External Key Liaisons:
     - Sales Managers                               - Corporate clients
     - Sales Executives                             - Consortia
     - Regional General Managers                    - Intermediaries
     - Hotel Managers                               - Associations and foundations
     - Reservations Departments / Front
     - Director of Marketing and Sales
     - Manager Training and Events
     - Other regional directors and/or
        mangers of sales

Golden Tulip Hotels, Inns & Resorts

Golden Tulip Hotels, Inns & Resorts is a franchise and hotel management organisation
providing a franchise concept for the hotel industry.

The Golden Tulip franchise concept is referred to as the “European Way of Franchising”
emphasising the relevance of the support aspect of the franchisor to its franchisees. The
successful usage of all three components of the Golden Tulip franchise, these being the
brand, the operating system and the support network are greatly enhanced by Golden
Tulip’s role of being a coach to its hotels.

Golden Tulip’s current portfolio comprises of 270 hotels the majority of which being in

Mission Statement – “First in Quality”

“To be the leading chain of mainly 3-and 4 star hotels, with an excellent care for
customers and staff, in those markets where it has chosen to operate. The group’s
common objective is to maximise revenues and profits by utilising all opportunities and
synergies the chain is offering, whilst implementing international standards and
maintaining local flavours”

Job Purpose

 •   Maximising occupancies and ADR’s by closing appropriate contracts and effective
     and efficient account management
 •   Assist and motivate hotels to be commercially successful
Key Accountabilities

   1. Execute sales plan

   2. Acquire new local/regional accounts

   3. Create extensive database of (potential) clients

   4. Investigate alternative markets for the different hotels in different seasons and
      make an adequate plan

   5. Account management regarding existing clients with the aim to extend business
      and create future partnership based on account plans

   6. Be up to date with relevant market developments

   7. Advise Hotels and management on developments and opportunities within the
      market place

   8. Execute regular competition analysis regarding the target market

   9. Attend several Business Networking Events

   10. Report activities and results on a monthly basis through the weekly sales report

   11. Promote all Golden Tulip value drivers.

   12. Develop and execute sales activities such as Sales Missions, Client events and
       Trader Fairs

Job Requirements

   • MHS, HHS or similar hospitality education

Work experience:
  • At least one year corporate sales experience, preferably with 5* background, in
     Amsterdam Area.

Professional skills:
   • Strong verbal and written skills
   • Pro active and flexible attitude in swiftly changing environment
   • Good communicator; able to communicate on different levels
   • Fluently in Dutch and English language
   • Ability to manage multiple projects, set priorities and meet deadlines
   • Advanced computer skills in Word, Excel, Power Point and Internet
   • Service minded
   • Well developed negotiating skills
Personal skills
   • Self starter
   • Pro-active
   • Winner mentality
   • Ambitious
   • Opportunist
   • Flexible attitude
   • Excellent organisational skills
   • Creative and energetic
   • Excellent communication and social skills
   • Team player

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