Docstoc

Art Smith Named Chief Marketing Officer at Union Bank

Document Sample
Art Smith Named Chief Marketing Officer at Union Bank Powered By Docstoc
					Art Smith Named Chief Marketing Officer at
Union Bank
June 16, 2010 01:41 PM Eastern Daylight Time  

SAN FRANCISCO--(EON: Enhanced Online News)--UnionBanCal Corporation and its primary subsidiary,
Union Bank, N.A., today announced that veteran marketing executive Arthur (Art) G. Smith has joined the company
as Chief Marketing Officer. Smith, who will be based in Union Bank’s corporate headquarters in San Francisco, will
report to Vice Chairman and Chief Retail Banking Officer Timothy H. Wennes beginning June 15, 2010.

“Art has a proven track record of strategic leadership over his 25-year career, and we are pleased to have someone
with his level of experience and expertise lead all marketing efforts as we continue to grow,” said Wennes. “We are
confident that Art will enhance our marketing efforts as we work to achieve our strategic goals of expansion and
increasing our retail, commercial and wealth management businesses.” 

As the company’s top marketing officer, Smith will have executive oversight of all retail, commercial and wealth
management marketing activities. He will have overall responsibility for brand strategy and management, customer
experience, integrated marketing communications, advertising, sponsorships, segment marketing, demand generation,
online marketing, merchandising, and corporate events.

Prior to joining Union Bank, Smith was senior vice president and head of Global Brand Marketing at Wachovia
Corporation. At Wachovia, he served as a key member of the executive team and was responsible for brand
strategy and management, integrated marketing communications, advertising, sports marketing and strategic alliances.

Before joining Wachovia, Smith was chief marketing officer at RSM McGladrey (a division of H&R Block),
overseeing all aspects of marketing, including brand strategy, brand management and business development
activities. Prior to RSM McGladrey, Smith co-founded and was managing partner of Coombs-Smith, LLC, a
branding, marketing services and management consulting firm. Coombs-Smith provided consumer marketing support
for a mix of Fortune 500 and private equity-backed start-up companies. His career also includes work at Duke
Energy Corporation and 17 years with Xerox Corporation.

Smith earned a Master of Business Administration from the University of Rochester in Rochester, New York, and a
Bachelor of Science degree in business administration from Nazareth College in Rochester, New York.

About UnionBanCal Corporation & Union Bank, N.A.

Headquartered in San Francisco, UnionBanCal Corporation is a financial holding company with assets of $85 billion
at March 31, 2010. Its primary subsidiary, Union Bank, N.A., is a full-service commercial bank providing an array
of financial services to individuals, small businesses, middle-market companies, and major corporations. As of May
10, 2010, the bank had 397 banking offices in California, Oregon, Washington and Texas and two international
offices. UnionBanCal Corporation is a wholly-owned subsidiary of The Bank of Tokyo-Mitsubishi UFJ, Ltd., which
is a subsidiary of Mitsubishi UFJ Financial Group, Inc. Union Bank is a proud member of the Mitsubishi UFJ
Financial Group (MUFG, NYSE:MTU), one of the world's largest financial organizations. Visit
www.unionbank.com for more information.

Contacts
Union Bank
Stephen L. Johnson, 415-765-3252
stephen.johnson@unionbank.com
or
Daniel W. Weidman, 213-236-4050
daniel.weidman@unionbank.com

Permalink: http://eon.businesswire.com/news/eon/20100616006463/en

				
DOCUMENT INFO
Shared By:
Tags:
Stats:
views:13
posted:6/16/2010
language:English
pages:2
Description: SAN FRANCISCO--(EON: Enhanced Online News)--UnionBanCal Corporation and its primary subsidiary, Union Bank, N.A., today announced that veteran marketing executive Arthur (Art) G. Smith has joined the company as Chief Marketing Officer. Smith, who will be based in Union Bank’s corporate headquarters in San Francisco, will report to Vice Chairman and Chief Retail Banking Officer Timothy H. Wennes beginning June 15, 2010. “Art has a proven track record of strategic leadership over his 25-year caree a style='font-size: 10px; color: maroon;
EON: Enhanced Online News EON: Enhanced Online News http://eon.businesswire.com
About At EON: Enhanced Online News, we show you how to make your online press release thrive. If you want to drive traffic to your website, generate sales leads, make an announcement, or promote a new product, EON: Enhanced Online News delivers the online visibility that you need. EON: Enhanced Online News powered by Business Wire.