Prepared on behalf of The Greater Manchester Sub Regional Partnership by:
                                                  Manchester Enterprises Ltd
                                                         Churchgate House
                                                            56 Oxford Street
                                                                   M60 7HJ

                        GM RIP Final Draft

1. Introduction

2. Rural Greater Manchester Context
      2.1 Economic Context
      2.2 The Challenges
      2.4 Greater Manchester Rural Map

3. Strategy
      3.1 Introduction
      3.2 National Strategies
      3.3 Regional Strategies
      3.4 Local Strategies

4. Priorities and Objectives
      4.1 Introduction
      4.2 Axis 1: Improving competitiveness of the agricultural and forestry
      4.3 Axis 3: Quality of life in rural areas and diversification of the rural
      4.4 Axis 4: LEADER – Cross Cutting Axis
      4.5 Eligible Actions

5. Financial Resources
      5.1 Introduction
      5.2 Priority breakdown

6. Implementation
      6.1 Management Arrangement
      6.2 Monitoring and Evaluation
      6.3 Additionality and Complementarity with other Community
      6.4 Communication
      6.5 Gender Equality and Non-discrimination

Appendix 1 – Greater Manchester Rural Eligible Areas
Appendix 2 – List of contributors to the preparation of the Greater
Manchester Rural Implementation Plan

Appendix 3 - Glossary

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The next Rural Development Programme in England (RDPE) will run from 2007-2013.
DEFRA has submitted to the European Commission:

      A National Strategy Plan; and

      A National Programme document, setting out the proposed Rural Development
       Programme details.

The proposed Programme will combine agri-environment and socio-economic
elements. From 2007, Natural England and the Forestry Commission will be
responsible for the delivery of the agri-environment elements and the Regional
Development Agencies will deliver a new socio-economic programme under the RDPE.

DEFRA has requested each region to produce an Implementation Plan to set out the
evidence base for rural investment and the overarching strategic objectives for the

The Rural Development Programme for England will be implemented in the North West
through the Regional Implementation Plan. Development of this Plan is a joint process
with partners across the region, co-ordinated by the NWDA. This will form a part of the
Rural Development Programme for England 2007-2013.

This Greater Manchester Implementation Plan outlines the proposed use of the
available RDPE funds in the sub-region over the next seven years.

The Greater Manchester Position

Previous RDPE activity in Greater Manchester (GM) has been delivered from outside
the sub-region, by the Lancashire Rural Partnership in the Northern Local Authority
areas and by the Cheshire Partnership in the South. This has proved unsatisfactory –
there has been no definitive tracking of activity or consistency of methodology or
reporting with deliverers not working in a cohesive or joined up manner.

Equally, the Local Authorities, dependant on the significance of „Rural‟ within their
boundaries and on their Agenda have not been consistent in their approach.

This combination has led to a fragmented approach to delivery with little information
available at sub-regional level, such information as there is patchy and inconsistent,.
This position is not satisfactory in light of the sub-regional agenda for either funding or
delivery of appropriate and relevant funds to support rural economic development.

The newness of RDPE to GM, the greater and more directly perceived relevance and
the opportunity it presents to support the rural sector in GM will demand dedicated
delivery capacity and a high level of competence. The Sub Regional Partnership sees
the best way forward as being through a single point of delivery which can provide
leadership, guidance and has the necessary programme delivery expertise and
resource to segue into a cohesive and coherent mode delivery, tracking, monitoring and

To this end it is a fundamental element of this Plan that the first activity to be funded is
a full and comprehensive Baseline Study of rural economic circumstance, establishing
the extent of need, opportunity and such activity as may be built upon. It is not
expected that any major activity would be commissioned prior to the outcome of this

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Study without strong supportive evidence of need and fit with the Regional Economic
Strategy and the Sub Regional Action Plan.

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2.1 Economic Context

Greater Manchester is not a homogeneous area but a diverse mix of high value and
performing economic centres adjacent to some of the most deprived communities in the
country. This mix gives the city region a unique profile and set of challenges in raising
its Gross Value Added (GVA).

The sub-region comprises the cities of Salford and Manchester and the eight local
authority boroughs of Bury, Bolton, Oldham, Rochdale, Stockport, Tameside, Trafford
and Wigan.

Agriculture plays an important role in the rural economy of Greater Manchester and is
accountable for the management of over 40,000 hectares of land. It is a key contributor to
the rural economy of the area, despite declining farm incomes. There are over 1,300
registered agricultural holdings within the Metropolitan area, employing around 3,000

Many of the holdings are classed as smallholdings (more than 2/3 of all holdings are
less than 20 hectares in size). Of the full-time holdings a significant proportion are dairy
farms, which are located mainly in the north of the area. However it is worth mentioning
that some farming enterprises do find it difficult to maintain a position in the competitive
market even where the arable farm holding are large scale, and located on the highest
quality agricultural land in GM.

The industry also generates additional employment both through ancillary industries
and indirectly through other sectors such as tourism, leisure, financial and professional
services and creative industries.

Tourism is an important industry within the sub-region with many farm businesses
gaining a significant proportion of income from tourism and recreation. There still,
however, remain rural areas of the GM Authorities which are less developed in terms of
tourism and leisure but with the potential to take advantage of assets such as long
distance walks, wildlife and biodiversity, historical features and recreational
opportunities, especially in the urban fringe areas. A vibrant and accessible countryside
is important for the environment and the quality of life. It supports the tourism industry
and enhances our image as a clean and healthy sub-region.

There are also opportunities for farmers on the urban fringe to take advantage of the
increased leisure time available to the majority of the huge urban population living with
easy traveling distance of their holding. This can present many opportunities for
diversification. However, there are some particular matters that should be considered
such as Green Belt policies and certain disadvantages associated with farming in the
urban fringe areas such as worrying of livestock, trespass, theft and vandalism, and so

It is essential that employment opportunities are maintained and created in rural areas
in order to sustain rural communities and reduce the need to travel. Other industries at
the centre of the new rural economy helping to achieve this goal are the financial and
professional services, creative industries and the food sector.

Financial and professional services provide a key part of the supporting infrastructure
for other rural businesses. The largest corporate finance centre outside of London,
Greater Manchester is thriving in terms of venture capital and corporate finance activity.

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Arts and creative industries will also play a key role in the transformation of the rural
areas of Greater Manchester. The relocation of the BBC to Salford and the Media City
development will attract huge range of media-related activity from advertising to design,
video games to music, creating new employment opportunities and new businesses.

The food sector in Greater Manchester is made up of around 400 companies and is
worth over £900m. With its high quality infrastructure, a large, skilled labour force and
very competitive operating costs, Manchester is a world-class location for companies
operating in the food industry. Traditional sector strengths in the region include
production and processing of bakery, snack, confectionery and meat products as well
as brewing. More recently, lifestyle changes have driven growth in niche industries such
as convenience, health and indulgence food production.

2.2 The Challenge

Previous rural activity has been conducted in a disparate and piecemeal un-coordinated
manner by a variety of, principally external, animators within GM. Some of this has
taken place under the aegis of generically funded programmes/initiatives and has not
necessarily been tracked as rural.

The available data sources are not consistent across the sub-region making it difficult to
apply a coherent baseline. A number of factors have contributed to this situation:

    Local Authorities with significant rural areas have given a definitive priority to actions
     whilst others with sparse rural coverage have only given a minimum of attention.

    Some deliverers have a very specific agenda or remit e.g. Community Forests.

    Some rural support has been delivered by bodies operating from outside of the
     sub-region, making it difficult to extract any information.

    Training has not always been accredited to rural recipients, as rurality is not
     necessarily a required indicator.

Due to the fragmented and diffuse nature of the rural agenda and focus within GM it is
unlikely at the present time that a Leader style approach could be accommodated within
the Sub Region. The approach adopted will nevertheless be partnership based as at
the highest level the GM Forum sits as the Sub Regional Partnership and all activity
would sit under that.

It is clear from feedback received throughout the SRIP development and consultation
process that whilst some areas across the sub region might aspire to the Leader style
of delivery that there are issues around the definition of those areas both in absolute
population terms and in relation to the lack of critical mass of resources and suitable
capacity „on the ground‟. Such very small, defined areas excluding the surrounding
hinterland would be contrary to the aspiration of the Plan and the RDPE programme

It is an aspiration of this Plan to support the economic capacity building across all the
sub regional rural areas and ensure that in future there will be degrees of self-
determination.      This applies both in geographically defined communities and
communities and associations of activities for example, rural business support networks
that can come together as a sub regional forum to inform the agenda and speak with a
collaborative voice.

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Further there is a perceived need to explore the relationships between the Market
Towns and the rural hinterland.

GMCVO have, in the last year, undertaken a project funded through Defra‟s Rural
Social and Community Programme with a view to creating a Rural Resource Unit and
developing a Rural Community Plan. The resulting report „On the Edge?‟ has recently
been published and highlights the perceived needs from a community development
perspective. Particular and consistent concerns relate to transport and access issues. A
significant Baseline Study within the first year of the RDPE in GM from the Economic
Development perspective would build on this and provide a clear, consistent baseline
for delivery based on definitive deprivation, identified needs and opportunities together
with potential activities the outcomes of which could be measured and evaluated to
inform future activity and associated funding applications across the Sub Region.

2.3 Greater Manchester Rural Map

It should be noted that the apportionment methodology utilised by the Regional
Development Agency to intimate the programme share to the sub-regions mirrors that
used by DEFRA at a national level for regional apportionment. This unfortunately does
not equate to the land based maps produced under the Public Benefit Recording
System as promoted by the Forestry Commission also from DEFRA statistics.

The GM Sub Region Partnership (SRP) proposes to use the DEFRA census based
population maps. This is viewed as being more equitable in reach and in enabling
support across the broader spectrum of rurality. It will also be consistent with the
DEFRA funded GMCVO project. This will enable projects to be checked against
postcodes for locational eligibility.
We should look for flexibility during the life of the programme with regards to eligibility
areas. New rural areas may be incorporated or removed from the map depending on
the findings identified by baseline information and the programme mid-term evaluation.
The Baseline Study undertaken during the first year of the Programme will help to
shape the rural map and provide indicators of changes or adaptations that need to be
The SRP is also conscious of the need to identify and support rural activity in those
areas which are considered rural but which do not fit on to the map as defined by the
statistics at present i.e. are potentially „fringe‟. It is anticipated that the Baseline Study
proposed will identify these areas and inform any amendments that may be promoted at
the mid term stage of the programme.
Greater Manchester Sub-regional Partnership is also conscious of the opportunities and
benefits that cross border work between sub-regions and regions can bring to the rural
areas. Linkages with other cross border initiatives such as Pennine Prospects will be
explored in order to meet the needs of local businesses and provide new opportunities
to local people.

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Map Dara: Crown Copyright
Crown Copyright material is reproduced
with the permission of the controller of HMSO                       BURY
and the Queen's printer for Scotland                                                   ROCHDALE





        Output Areas
    Rural / Urban Definition                           TRAFFORD
     Less Sparse Tow n & Fringe
     Less Sparce Village                 0         3       6
     Less Sparse Dispersed                                          MANCHESTER

                                                                  GM RIP Final Draft
                                  3. STRATEGY
3.1 Introduction
This section sets out how the Greater Manchester Rural Implementation Plan will help
to address the main challenges identified by a series of relevant key European,
National, Regional and Local strategies. Section 4 identifies current and future
developments in policies and delivery systems that may have an impact on the

3.2 Community Strategies

Lisbon Agenda

The Lisbon Agenda cuts across a spectrum of different issues, including
entrepreneurship, social enterprise, employment, sustainable development, innovation,
and corporate governance. At the Spring European Council in March 2005, EU Heads
of Government re-launched the Lisbon Strategy with a new focus on jobs and growth.

The vision of GM Implementation Plan within the context of the Lisbon Agenda is that of
geographic units that contain populations with the skills, attitudes and culture that are
able to respond to a changing economic and employment environment; communities
with the physical, social and cultural capital that is able to respond to new opportunity
and to develop integrated and coherent responses to their own areas; and
environments that are attractive to live in and that have a breadth and depth of services
necessary to meet the reasonable expectations of a population living in a 21st Century
developed country.

Community Strategic Guidelines for Rural Development

The Community rural development regulation defines the purpose and the scope of
assistance from the rural development fund. The Community Strategic Guidelines
identify within this framework the main areas for the realisation of Community priorities.

The Community Guidelines identified under each Axis are as follows:

   Guideline Axis 1 - Knowledge transfer and innovation in the food chain and priority
    sectors for investment in physical and human capital.

   Guideline Axis 2 - Biodiversity and preservation of high nature value farming and
    forestry systems, water, and climate change.

   Guideline Axis 3 - Creation of employment opportunities.

   Guideline Axis 4 - Improving governance and mobilising the endogenous
    development potential of rural areas.

The priorities in this Implementation Plan will primarily support the first and third
guidelines; however these will also contribute indirectly to the others.

3.3 National Strategies
Rural Strategy 2004

The Rural Strategy 2004 takes as its starting point the vision of sustainable
development for rural areas set out in the 2000 Rural White Paper, which remains the

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Government's vision. It is based on targeting greatest need, working in partnership at
national, regional and local level and, above all, putting rural customers first.

The Rural Strategy sets out three key priorities:

   Social and economic regeneration - supporting enterprise across rural England, but
    targeting greater resources at areas of greatest need;

   Social justice for all - tackling social exclusion wherever it occurs and providing fair
    access to services and opportunities for all rural people; and

   Enhancing the value of the countryside - protecting the natural environment for this
    and future generations.

The GM Implementation Plan will contribute to the Government Strategies to support
enterprises from rural areas of great need and enhancing the value of the countryside.
Seven of the ten local authority areas within GM (72% of its population) are amongst
the 15% most deprived in the country. Some GM rural areas from Oldham or Wigan are
still experiencing income and employment deprivation.

RDPE spending in GM will support rural enterprises from disadvantaged areas by
raising their skill levels and providing them with the right support that will help them to
become more profitable and competitive.

Rural Development Programme for England 2007-2013

The Rural Development Programme for England (RDPE) is the Governments response
to the European Unions Rural Development Regulation. The Programme will contribute
to the delivery of the Government's Strategy for Sustainable Farming and Food by
helping farmers and foresters to respond better to consumer requirements and become
more competitive, diverse, flexible and environmentally responsible. It also provides
help to rural businesses and communities which need to adapt and develop.

The RDPE provides the framework for the operation of separate but integrated regional

RDPE is structured around the three Axes of the Rural Development Regulation:

       Axis 1 – Improving the competitiveness of the agricultural and forestry sector.

       Axis 2 – Improving the environment and the countryside.
       Axis 3 – Quality of life in rural areas and diversification of the rural economy..

3.4 Regional Strategies

The North West Rural Development Framework

The North West Rural Development Framework (NWRDF) integrates and joins up
delivery across the full range of activities impacting on rural areas and communities.

The NWRDF identifies six rural priorities for the region:

    1. Maximising the economic potential of the region‟s rural areas.
    2. Supporting sustainable farming and food.

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   3.   Improving access to affordable rural housing.
   4.   Ensuring fair access to service for rural communities.
   5.   Empowering rural communities and addressing rural social exclusion.
   6.   Enhancing the value of our rural environmental inheritance.

The GM Implementation Plan will directly support priorities one, two, five and six of the
NWRDP. RDPE investment in Greater Manchester will be mainly focused on promoting
the competitiveness and growth of rural businesses (e.g. farming, forestry, tourism) by
investing on a range of activities and services including training and business advice
tailored to rural needs and start up businesses. A number of actions will also contribute
to the conservation of the rural heritage and the environment.

Regional Economic Strategy

The Regional Economic Strategy (RES) is the rolling 20-year strategy to shape the
future economic direction of the Northwest with a particular focus on activities in the
three years 2006 to 2009.

The RES sets out a clear and measurable vision for the region, and outlines clear
policies to deliver this vision with the actions required.

The GM Implementation Plan contributes to the RES vision and directly supports a
series of Actions. Section 4 sets out in more detail how the measures of this
Implementation Plan link to the RES Actions.

3.5 Sub-regional Strategies
Manchester City Region Sub-Regional Statement

The Manchester City Region Sub-Regional Statement was prepared by the Steering
Group for the Manchester City Region Sub-regional Strategy and agreed by AGMA. It
was submitted to the North West Regional Assembly in September 2005.

The statement focuses on the key policy areas of the economy, housing and transport,
which are critical to the city region‟s future. Among a series of key principles the
Statement recognises the quality of the environment as one of the vital principles that
can help to enhance both the image and the lifestyle of the sub-region. A positive image
and high quality lifestyle will attract businesses, residents and tourists to the area.

Green Infrastructure is featured as an element that should be integrated within any
major development and regeneration scheme. Regional parks, tourism opportunities, a
well-protected and interpreted heritage, biodiversity and connectivity are just some
other elements that the Statement highlights as essentials of this strategy.

By promoting community forestry, agriculture and rural development, the RDPE
investment in GM will help to improve the image of the city region, reduce social
exclusion, create a high quality environment, help to attract investment and support the
provision of successful and sustainable neighbourhoods.

GM Action Plan

In addition to the RES, it is also important that the GM Rural Implementation Plan is
aligned to the GM Action Plan.

The Action Plan, which is currently being considered by the NWDA as part of their own
Investment Plans, will articulate the strategic investment priorities for enterprise, skills

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and regeneration in Greater Manchester. The GM Rural Implementation Plan will
contribute to address some of the key messages emerging from the Action Plan.

GM Biodiversity Action Plan
Greater Manchester, although often perceived as an urban conglomeration, has a wide
and varied range of wildlife. The ten districts are characterised by different landscapes
from the ancient wooded cloughs of Bolton, Bury and Stockport, the moorland
expanses of Rochdale and Oldham and the vast reedbeds that characterise Wigan.
The GM Biodiversity Action Plan contains 18 actions covering a range of habitats and
species occurring in GM which needs to be protected for the future: Acid grassland,
Bats, Bittern, Brown Hare, Canals, Floating Water Plantain, Great Crested Newt,
Lowland broadleaved woodland, Marsh/marshy grassland, Mossland, Nightjar, Neutral
grassland, Ponds and Lodges, Song Thrush, Twite, Upland Oak wood, Urban-Managed
Greenspace, Water Vole.

Other Strategies

In addition to the above, the GM Implementation Plan will also complement and support
other sub-regional and local strategies such as UDPs, Local Development Frameworks
and the Community Forestry Plans.

GMCVO have recently submitted a bid to Defra‟s Facilitation Fund with Oldham MBC to
run a pilot action-research project to assist with understanding the practicalities, barriers
and possibilities of embedding rural community needs into mainstream strategy at local
government level, specifically in relation to the Local Area Agreement. The SRP will
look closely at the outcomes of this and the potential of any roll out of activity or good
practice. It may be that some of this activity could be supported under the RDPE
subject to the outcome of the Baseline Study. Further it may be that there are positive
lessons that may be taken on board by the SRP and in relation to Multi Area

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4.1 Introduction

The priorities indicated for targeting within GM sit within those prescribed at a national
level and with the prioritisation exercise undertaken by the NWDA for the region. They
are closely aligned to the actions within the Regional Economic Strategy (RES), the GM
Sub-Region Implementation Plan and the priorities of the Regional Rural Delivery

The targeting of the priorities has also been informed through discussion and
consultation with Local Authorities and AGMA, and with a wider body of interest, under
the GM Forum, including Chamberlink, the Forestry Commission, GMCVO, Red Rose
Forest, Pennine Edge Forest, Groundwork, Marketing Manchester and the North West
Farm Tourism Initiative among others. It is anticipated that this will widen as the
programme moves closer to commencement to include food groups and initiatives, the
National Farmers Union and so on.

The SRP are cognisant that the changes to regional delivery of Business Links may
impact interventions within the programme and will endeavour to accommodate this in
delivery terms by seeking to avoid duplication of activity as it would for interventions
under other programmes, i.e. ERDF, ESF etc.

Axis 1:        Improving competitiveness of the agricultural and forestry

It is acknowledged that GM is not rural in the same sense as the „shire counties‟; it does
however have significant pockets of rurality widely dispersed across the sub-region.

The rural areas of GM are extremely disparate in their nature from the moorland and
uplands of Rochdale and Oldham through Bury and Bolton to the tracts of agriculture
and green space of Wigan and Salford. Each of these areas will need differing levels
and nature of intervention.

The following measures have been selected for intervention under Axis 1: - these are
indicative based on current perceptions and may need to reviewed following the
findings of the Baseline Study or at the mid term evaluation stage

      Vocational training and information actions for persons engaged in agriculture,
       food or forestry sectors (Measure 111, RES Action 30).

      Improving the economic value of forests (Measure 122, RES Action 117).

      Adding value to Agricultural/Forestry Products (Measure 123, RES Action 8).

      Co-operation for development of new products, processes and technologies in
       the agriculture, food and forestry sector (Measure 124).

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Axis 3:        Quality of life in rural areas and diversification of the rural

GMCVO have recently completed a Study, funded by DEFRA, which details deprivation
and need at community level within the sub region, however it stops short of a full,
definitive and comprehensive economic study which the SRP wishes to see
accommodated by the proposed Baseline Study and which will underpin the Rural
Development Programme in GM.

The following measures have been selected for intervention under Axis 3. As per the
NWDA prioritisation for the programme greater emphasis will be placed on the Part 1
Measures. These are indicative based on current perceptions

Part 1 Diversification of the Rural Economy

      Diversification into Non-agricultural activity (Measure 311, RES Action 30, 51)

      Micro business creation and development (Measure 312, RES Action 51, 56)

      Encouragement of Tourism Activities (Measure 313, RES Action 101)

Part 2 Quality of Life in Rural Areas

      Basic Services for the rural population (Measure 321, RES Action 119)

      Conservation and upgrading of rural heritage (Measure 323, RES Action

      Area studies information, training, animators, leaders, promotional events,
       partnerships (Measure 341, RES Action 109)

To maximise resources and to ensure greatest integration within the Axes/Measures, it
is possible that a project or projects may come forward through a deliverer who would
work and co-ordinate a number of groups/communities possibly across Local
Authorities boundaries, this would support a Leader style approach at Measure level

Axis 4:        LEADER
There is a requirement that a minimum of 5% of the RDPE spend be made using a
LEADER style approach. LEADER will be regarded as a cross cutting axis which will be
applied across axis 1 and 3.

LEADER incorporates a “bottom-up” approach, whereby local action groups take the
lead in identifying local needs, developing and promoting a local strategy and in the
selection of projects.

The Implementation Plan will assist local action groups to encourage and support the
development of small-scale, innovative projects under Axis 1 and 3 that meet local
needs in a sustainable way. This element will be informed by the Rural Resource Study
undertaken by GMCVO and funded by DEFRA, the activities of the Local Authorities
and Community Forests. It is acknowledged within GM that not having had direct
access to rural funds under previous programmes that there is much to be done in
terms of building the economic development capacity in rural areas in GM and that,

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effectively, GM is in a „sub‟ Leader position. It is an aspiration of this programme that
the economic development capacity be built and that will include developing the self
determination and the wherewithal to inform and influence the agenda in appropriate
areas. Work also needs to be done in areas outside of the RDPE.

4.5 Eligible Actions

The North West Regional Implementation Plan has identified a series of priority actions
under four themes: (the RIP is under consultation, this detail may need change when
the final document is published)

1. Making agriculture and forestry more competitive and sustainable – to be delivered
through Axis 1

   Encourage and support collaborative activity amongst farm and forestry businesses
   Develop an economically viable farming food and forestry industry that is profitable,
    reconnected and responsive to its markets
   The modernisation and diversification of key employment sectors in rural areas
   Develop new markets for and add value to rural products
   Increase efficiency of use of energy
   Implement Sustainable Food and Farming Strategy
   Vocational training and development of skills to improve competitiveness
   Provision of advice to land managers to maximise value of land holding

2. Conserving and enhancing the environment and countryside – to be delivered by the
Forestry Commission and Natural England through Axis 2.

3. Enhancing opportunity and quality of life in rural areas – to be delivered through Axis 3.

   Build on entrepreneurial culture to improve micro-business formation
   Greater socio-economic functionality of multi-use centres
   Initiatives that improve the quality of rural tourism
   Initiatives that enhance the capacity of rural communities to work together
   Implementing good practice in rural service provision from the Rural Pathfinder
   Stimulate demand and capacity to increase recreational/access opportunities
   Small scale regeneration of derelict, underused and neglected land in rural areas
   Enhance long-term viability and earning capacity of existing micro-enterprises

4. Developing skills, knowledge transfer and capacity building – cross cutting theme.

   Improved skill access and employment within the Farming, Food and Forestry sectors
   Work with training network providers to increase the availability and diversity of
    vocational training
   Initiatives that tackle the root causes of low performance in the rural economy

It is expected that applications will be brought forward under the pre-dominant Measure

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Activities that may be supported under the RIP in Greater Manchester

Greater Manchester Implementation Plan will support activities that show clear links to
the priorities actions identified by the NW Regional Implementation Plan.

Example of Eligible Activities in GM                              AXIS     Measure
The development of new markets and products, e.g. a local         Axis 1   124
sourcing brand for GM
Enhance skills in environmental tourism in the agricultural       Axis 3   311
Development of enterprises in new sectors such as recycling,      Axis 1   111
Combined Heat and Power, etc                                               124
                                                                  Axis 3   311
Enhance the role of gateway sites as one stop shop sites,         Axis 1   114
shop windows for rural skills, services, training and products.   Axis 3   311
Development of woodland industry including development of         Axis 1   122
tourism opportunities and training or education spaces.           Axis 3   313
Enhance existing woodland areas to improve their economic         Axis 1   122
value                                                             Axis 3   312
environment business support service to micro-businesses in       Axis 1   111
rural areas I am nervous of the H&S element                       Axis 3   311
Developing a GM Biomass project with specific outcomes that       Axis 1   124
complement Intelligent Energy proposals and link with             Axis 3   311
community/rural business and management uses.                              312
Promotional and negotiating skills development focused on         Axis 1   123
agricultural sector. The training measures too?                   Axis 3   312
Development and promotion of specialist forestry/woodland         Axis 1   122
craft related businesses – potentially linked to retail                    123
cooperative opportunities.                                        Axis 3   312
Feasibility studies, business plans and community appraisals      Axis 3   341
for activity that fits the Axis 3 Measures.
Establish a rural tourism information network linking service     Axis 3   313
and accommodation providers with key visitor sites, services
and facilities more effectively.
Training for community group members on specialist areas          Axis 3   341
such as project management or leadership.
Development of local community hubs (as co-ordinated              Axis 3   321
networks)                                                                  341
Diversification of farms to provide enhanced visitor facilities   Axis 3   311
Support the economic base in villages including                   Axis 3   321
environmental/access improvements, support for young
people and heritage improvement.

Axis 2: Improving the Environment and Countryside

The SRP will work with the Forestry Commission and Natural England to maximise their
intervention in Greater Manchester and facilitate integration with Axis 1 and 3.

It is intended within the Appraisal Process that both the Forestry Commission and
Natural England be consulted regarding each application brought forward under Axes 1
and 3 , with the capacity to comment and recommend

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Given the limited RDPE resources in GM, preferred projects should be those that
address a combination of economic, social and sustainable rural needs. The needs of
specific communities or business sectors will not however be ignored, and where ever
possible projects will be encouraged to incorporate elements targeted to address
particular needs.

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5.1 Introduction

The resource to the programme will be the direct, co-financed, RDPE funding
representing approximately 7.65% of the Regional allocation.

An Intervention Rate, yet to be notified, is likely to be a requirement for the Programme.

Whilst the sub-regional allocation provides an indication for targeting of funds as per
Section 1 the GM SRP will target projects via the DEFRA population figures.

The indicative budget, including „uplands uplift‟ is in the region of £360,000 per annum,
with approximately £200,000 indicated for Axis 1 and £160,000 for Axis 3. Comparative
to the other sub-regions, with the exception of Merseyside, this is a relatively small
programme of funds and will therefore require some nurturing to ensure that GM
maximises the effectiveness of the interventions. The Tables below are indicative of
where the interventions are likely to be most effective in addressing rural areas of need
within the sub-region.

As in the previous section activities to be funded will sit under the noted Articles and
Measures. It is likely that the most effective projects will be those that cut across
5.2 Priority Breakdown

Axis 1:        Improving competitiveness of the agricultural and forestry sector

Measure      RDPE Measure                                  RES Action   %
111          Vocational training and information actions             30           45
             for persons engaged in ag, food or forestry
122          Improving the economic value of forests                117              15

123          Adding value to Agricultural/Forestry                     8             20
124          Co-operation for development of new                                     20
             products, processes and technologies in
             the ag, food and forestry sector

Axis 3:        Quality of life in rural areas and diversification of the rural

In keeping with the NWDA prioritisation for the programme, greater emphasis has
Been placed on the Diversification of the Rural Economy measures, that is, the first
Three measures in the Table below.

                                   GM RIP Final Draft                                  18
Measure RDPE Measure                                        RES Action % Allocation
311     Diversification into Non-agricultural activity          30, 51            20

312        Micro business creation and development               51, 56               20

313        Encouragement of Tourism Activities                      101               15

321        Basic Services for the economy and rural                 119               10
323        Conservation and upgrading of rural                 115, 119               15
341        Area studies information, training, animators,           109               20
           leaders, promotional events, partnerships

Intervention rates will apply in each of the Measures. This means that applicants will be
expected to find up to a percentage of the total Project costs applied for through the GM
Implementation Plan. The remainder should come from private match funding only (to
be defined), as the RDPE is co-funded by Central Government through DEFRA and this
is viewed a 100% of the public funding available to projects.

The intervention rate per Measure will be indicated when the call for proposals are

The SRP understands that there are is a small element of legacy commitment from the
previous programme relating to GM, of approximately £90,000. Clarity is awaited on the
exact figure and which Axis/Measure is impacted by this (likely to be Axis 1).
Appropriate measures will be taken to „ring-fence‟ relevant funds for this purpose.

The SRP anticipates that projects will be prepared to commence from the early stages
of the programme however this should not be until the proposed Baseline Study has
been received and accepted. This is essential, particularly with regard to the relatively
small nominal „allocation‟ to GM, so that activity and expenditure is targeted in the most
effective way to ensure that benefit and effect is not only maximised but can be used to
inform future funding and activity.

The SRP is aware that there is potential for a regional „top-slicing‟ of the programme
should appropriate projects be brought forward for example, relating to food or to
business support. It is expected that these would be within the scope of the measures
as indicated and where the activity is appropriate the SRP would support this action.
Equally the SRP would expect full consultation on this from NWDA as it would need to
be re-assured that project activity which may be appropriate in another Sub Region but
is not relevant to GM is not imposed. , This may arise for example where the size of
another sub region rural population may skew the benefit within the figures,

The SRP would expect to review the allocation at the mid point of the programme and
to liase with the NWDA should a virement or re-calculation be indicated.

                                   GM RIP Final Draft                                  19
6.1    As previously noted within the introduction and at Section 2 the SRP has
expressed a preference for a single point of delivery of the RDPE in GM with the
package of interventions being tendered and procured as a single project.

This is due to the newness of the programme in terms of direct access, the lack of
definitive Baseline information that would support activity in a consistent and cohesive
manner across the Sub Region and a distinct distrust of external delivery based on past

It is considered that delivery by a single body with expertise in all elements of
programme management and with a clear understanding of the needs of the sub region
through the Sub Regional Action Plan, with capacity and ability to resource the
appropriate guidance and support for potential applicants/deliverers and with the
confidence of the Partners would be the best delivery vehicle within GM.

The SRP would set up a Working Group to inform and govern the delivery by an
appropriate single point of delivery vehicle which would be drawn from the wider GM
Forum membership and relevant to the requirements and objectives of RDPE.

6.2 Additionality and Complementarity with other Community Programmes
The SRP as governing body for all sub regional funds will ensure that RDPE activities
do not overlap or duplicate other existing services. RDPE spending will not support
activities for which other funding instruments are more appropriate. Spending will
therefore aim at building and complementing those existing initiatives.


Structural Funds Programme 2007-2013 - Competitiveness Objective - to increase
competitiveness and employment.

The North West rural programme will complement the regional ERDF and the national
ESF programme in England. The three Community Programmes will be informed by the
same strategic approach at regional level.

The Regional Economic Strategy has provided the framework for both regional
programmes - ERDF and NWRDP.

There will also be complementarity with the National ESF Programme. RDPE funding in
GM will mainly focused on supporting the rural economy at local level, while ESF will
primarily address rural issues as part of national and regional employment and skills

The Entrepreneurship and Innovation Programme (Part of the Competitiveness and
Innovation Framework Programme)

From 2007, this EU programme will bring together activities on entrepreneurship,
SMEs, industrial competitiveness and innovation. It will specifically target SMEs and
family firms that make up the large majority of enterprises in Europe. It will cover
industrial and services sectors. It will encourage entrepreneurship and potential
entrepreneurs both generally and in particular target groups, paying special attention to
gender issues.

                                  GM RIP Final Draft                                  20
ALTENER – new and renewable energy sources for centralized and decentralised
production of electricity and heat and their integration into the local environment and
energy systems, including the preparation of legislative measures and their application.


Forestry Commission

The Forestry Commission has produced a RDPE discussion paper to inform the
Regional Implementation Plans of what they feel are the main woodlands and forestry

On this basis, the GM Implementation Plan will consequently contribute to the Forestry
Commission proposed priorities, and in particular it will in part support the following:

Axis 1

        Provision of advice to those who own or manage woodland which has unfulfilled
         potential for provision of public services or renewable products.

        Improving the skills of those employed within the forestry sector and wood
         supply chain, focusing on those skills which will enable them to improve

Axis 3

        Stimulating entrepreneurship and micro-business start-ups associated with

        Improving the conditions, accessibility and interpretation of natural and cultural
         features of woodlands which are associated with enterprises and employment

        Priority activities: wood energy, local products, environmental tourism and
         traditional skills

Natural England

Following the re-structuring of Natural England from its constituent bodies in October 2006,
there will be consolidation of its priorities for the Region, both generically and under
Axis 2. It is anticipated that this will support and inform delivery within the sub-regions.

The SRP would expect that both the Forestry Commission and Natural England would
have regard to the priorities of the Greater Manchester Sub-Region Action Plan within
their considerations for activities under Axis 2.


South Pennines

Currently the North West Development Agency and Yorkshire Forward (the two
Regional Development Agencies) are discussing, with relevant bodies on either side of
the Pennines and the Countryside Agency, the potential for joined up working covering
the South Pennine area that falls between the Dales and Peak National Parks.

The Southern Pennine geographical coverage includes part of the Greater Manchester
boroughs of Bolton, Bury, Rochdale and Oldham.

                                    GM RIP Final Draft                                    21
Pennine Prospects

Pennine Prospects is the rural regeneration company for the South Pennines. It is a
non-profit company with membership from local authorities, government agencies and
the private and voluntary sectors. The company aims to build on a history of positive
cooperation in the South Pennines, to strengthen the delivery and promotion of
landscape, regeneration, access and heritage projects.

Pennine Prospects actions aim to:

      Raise the profile of the South Pennines regionally, nationally and internationally.
      Support the conservation, regeneration and enjoyment of its rich heritage.
      Provide real and lasting benefits for the local economy and communities.

An open dialogue will be maintained.


Community Forest

Red Rose Forest is Greater Manchester Community Forest, covering 292 square miles
of Bolton, Bury, Manchester, Salford, Trafford and Wigan. It is a joint imitative of these 6
local authorities, the Countryside Commission and the Forestry Commission.

Pennine Edge Forest is the Community Forest initiative on the eastern edge of Greater
Manchester covering the other four districts - Rochdale, Oldham, Stockport and
Tameside. It is a partnership of the four local authorities, Groundwork Trusts, BTCV,
United Utilities, Forestry Commission and North West Development Agency.

The Community Forest aims to realise social, economic and environmental
improvement, establishing greener, more attractive and accessible environment in
which to live and work.

Greater Manchester Centre for Voluntary Organisations – Rural Resource Unit

The Greater Manchester Rural Resource Unit (RRU) is a new initiative funded through
DEFRA to address the lack of coordinated knowledge about exactly who and what is
rural about Greater Manchester.

Their main aim is to work with local networks to identify issues affecting rural
communities such as access to transport, services etc, and then draw this information
into a Greater Manchester Rural Plan to highlight needs and make recommendations
as to future resource allocations and strategic direction.

6.3 Communication

The SRP believes that Marketing/communication of the Programme should be
perceived at two different levels:

      Marketing of the Programme as a whole, which should be co-ordinated and
       managed by the preferred single delivery vehicle with the collaboration of the
       NWDA and the Working Group.

      Marketing of individual activities, which should be managed by organisations
       delivering projects. This should also be done under the supervision of the

                                    GM RIP Final Draft                                   22
           delivery vehicle to ensure that the marketing material follows the NWDA and EU
           requirements. Projects will be required to include some provision for publicity
           and promotion in their budgets.

The main objective of the Marketing/Communication Strategy of the programme will be

          Inform beneficiaries of the programme and the support available.

          Ensure that there is clarity about the rule eligibility.

          Inform of the EU support (contribution and role).

6.4 Gender Equality and Non-discrimination
It will be requisite of the RDPE in GM that applicants/deliverers will develop systems
and procedures to ensure that everyone is treated equally and that no one is
discriminated against on the grounds of disability, gender, ethic origins, age, etc.

In order to address and overcome any possible inequality, Measures and Procedures
will be established and integrated into the programme everyday work. These measures
will cover all aspects of the programme:

         Marketing and Communication.

         Tendering and Selection Process.

         Consultation with partners, projects and beneficiaries.

         Performance review.

Projects will also be challenged to address barriers that adversely affect the recruitment
of women or beneficiaries from certain target groups (disabilities, ethic minorities, etc)

Projects will be required to inform how they will overcome any inequality on the
following aspects:

          Access to services and information

          Recruitment of beneficiaries

          Delivery.

                                        GM RIP Final Draft                             23
Appendix 1 – Greater Manchester Rural Eligible Areas

Greater Manchester Rural Areas are included within the following wards:

Horwich and Blackrod
Horwich North East
Westhoughton North and Chew Moor
Westhoughton South

East Heywood
North Manor
Radcliffe North
Radcliffe West

Woodhouse Park

Failsworth East
Saddleworth North
Saddleworth South
Saddleworth West and Lees

                               GM RIP Final Draft                         24
Healey Ward
Hopwood Hall
Littleborough Lakeside
Milnrow and Newhey
North Middleton
Spotland and Falinge
West Middleton

Walkden North

Marple North
Marple South

Ashton Hurst
Hyde Godley
Hyde Werneth


Aspull New Springs Whelley

                             GM RIP Final Draft   25
Astley Mosley Common
Golborne and Lowton West
Leigh East
Leigh South
Leigh West
Lowton East
Shevington with Lower Ground

                               GM RIP Final Draft   26
Appendix 2 - List of contributors to the preparation of the
Greater Manchester Rural Implementation Plan


Local Authorities


Forestry Commission



Marketing Manchester

North West Farm Tourism Initiative

National Farmers Union

Pennine Edge Forest

Red Rose Forest

Pennine Prospects

                                 GM RIP Final Draft           27
Appendix 3 – Glossary

AGMA     -     Association of Greater Manchester Authorities

ERDF     -     European Regional Development Fund

ESF      -     European Social Fund

EU       -     European Union

GM       -     Greater Manchester

GMCVO    -     Greater Manchester Centre for Voluntary Organisations

GONW     -     Government Office for the North West

ME       -     Manchester Enterprises

NWDA     -     North West Development Agency

NWRA     -     North Wet Regional Assembly

RDA      -     Regional Development Agency

RDPE     -     Rural Development Programme for England

RES      -     Regional Economic Strategy

SRP      -     Sub Region Partnership

UDP      -     Unitary Development Plan

                          GM RIP Final Draft                           28
Appendix 4 – Outline Brief for Baseline Study

                               GM RIP Final Draft   29

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