The impact of Citizen Journalims and Social Media in newspapers Juan Carlos Luján Zavala El Comercio de Lima Web Editor http

Document Sample
The impact of Citizen Journalims and Social Media in newspapers Juan Carlos Luján Zavala El Comercio de Lima Web Editor http Powered By Docstoc
					The impact of Citizen Journalims
and Social Media in newspapers




               Juan Carlos Luján Zavala
               El Comercio de Lima
               Web Editor
               http://www.elcomercio.com.pe
               jlujan@comercio.com.pe
               jlujan@pucp.edu.pe
Readers are our partners
 New relationships and new links with the
  audience
 The abundance and proliferation of virtual
  communities and collaboration
  environments provide the opportunity for
  us (journalists) to promote the citizen
  journalism.
   The advance of the technology (digital
    cameras and telephones) allow us to
    create new contents where the dialogue,
    conversation and collaboration are
    strategic issues for the newsroom to reach
    new audiencies, specially young people.
   In 2003 we have a similar experience, but it
    didn’t work. In those years the digital camara
    and phones were to expensive in a country
    where 54% of the population (estimated in 27
    millions) below poverty line.

   Now the information era has new elements and
    photography is the best way to work and
    cooperate with the readers. They expect a lot
    from us and the Internet gie us the opportunity to
    stay in the first line
4.3 computers for each 100 citizens




 Source: OSIPTEL (Regulator in Telecomunications in Peru.
Internet connectios in Peru
Some examples
   G:\ciudadano\paginal
    ector.pdf
   G:\ciudadano\pagina1
    comentarioeditorial.pd
    f
   G:\ciudadano\pagina2
    comentarioeditorial.pd
    f
Results of the last poll about citizen
journalims in Peru
The traffic (page views) is going up

                                     Impresiones mensuales www.elcomercioperu.com.pe
                                                              Muerte del Papa
              25000000                                                                                        2004         2005                    2006
              22500000
              20000000
IMPRESIONES




              17500000
              15000000
              12500000
              10000000
              7500000
              5000000
              2500000
                    0




                                                                                                                           Noviembre


                                                                                                                                       Diciembre
                                                                                Julio
                         Enero




                                           Marzo




                                                            Mayo


                                                                     Junio
                                 Febrero




                                                                                                                Octubre
                                                                                                 Septiembre
                                                    Abril




                                                                                        Agosto
                                                   Impresiones
                                                                     MES
                                                   hasta el 03/04/06
                                                                                                                          Fuente: AKAMAI



                     Akamai statistics
120 pixels x 120 pixels
   San Valentin’s Day

   First Day of classes
Next steps
   New design with more interactive spaces
    for readers, rating news, comments, etc

 Suscriptions for the print edition (web)
 Videoreporters
 More 120 x 120 pixels
 Community of podcasters (Evoca)
How?