Social Media Policy for Nonprofits by esr15791

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									                                                    Social Media Policy
                                                         for Nonprofits


                                                                       Paul Clarke
                                                         Nonprofit Resource Center
                                                                     at the Allen County Public Library
                                                                                         April 28, 2010
http://farm3.static.flickr.com/2552/4091128553_cf90c74e5e.jpg   http://farm4.static.flickr.com/3077/2889870211_90265821a2.jpg
                                      Today’s Goals
                                                   • What a policy will do

                                                   • Process for creating
                                                     a policy

                                                   • Policy components
                                                     to consider
http://www.flickr.com/photos/escapist/107455718/



                                                   • Resources
Social Media Smarties
                                   • Share your
                                     success!




  http://www.flickr.com/photos/adrianeden/4036849332/
       Social Media Fears
• Name your fears

• Educate yourself          http://www.flickr.com/photos/fhashemi/97033289/




• Be prepared

• Let go, adapt, engage and participate!
Social Media Policy Tweet
Our social media policy in 140
 characters:

 Be transparent. Be responsible.
 Be Non-Partisan. Be Trained.
 Be Responsive.
                      Tammy Gordon,
                     AARP <@AARP>


       http://www.flickr.com/photos/netzkobold/3389655485/
      What will a policy do?
• Clarify:

  –Expectations             http://www.flickr.com/photos/magec/3572376881/




  –What are we doing? Why?

  –Set stage for strategy
           Policy Process
• Use another organization’s policy?
• Create a team?




                     http://www.flickr.com/photos/nateperro/2129572663/
                                                Consider

                                                      • Mission

                                                      • Culture

                                                      • Special Concerns

                                                      • Scenarios
http://www.flickr.com/photos/elycefeliz/3262326159/
        Our Process
• Staff Day

• Team assembled
  – Early adopters, range of experience
  – Resources gathered
  – Concerns, successes shared
  – Split policy from procedure


• Multiple Town Hall Meetings
            What about the
                 PCNRC?
Our expectations:
   • Encourage
   • Prioritize
   • Consistency
   • Mission-focused
   • Usable platform for the future
      Highlights from
   Policy Tool Generator



       http://www.flickr.com/photos/kylemacdonald/60760497/



  “Do not blog anonymously, using
pseudonyms or false screen names. We
 believe in transparency and honesty.”


          BE YOURSELF!
     More Highlights…
“All uses of social media must follow the
   same ethical standards that PCNRC
     employees must otherwise follow.”
       The Controversies…
“If you see misrepresentations made about PCNRC in
     the media, you may point that out. Always do so
             with respect and with the facts.”




               http://www.flickr.com/photos/unloveable/2398611730/



               Quick & Responsive
               Manage vs. Censor
               Accuracy and Facts
     The PCNRC is a Team!
“If in doubt over a post, or if something does not feel right…
               ask someone else to look at it first.”




            http://www.flickr.com/photos/matthamm/2945559128/
          The Bottom Line…

   Respect & Trust:
         Staff
        Patrons
     Partnerships
     Organizations
Members of the Community
    Public at Large


   http://www.flickr.com/photos/intersectionconsulting/4465834448/
              Leave Room on the Plate!

                                                 • “Common” Sense

                                                 • General → Specific Issues

                                                 • Simplicity = Creativity &
http://www.flickr.com/photos/skenmy/528281656/
                                                   Encouragement
              Consider
• Established policies
  – Employee Code of Conduct
  – Confidentiality
  – Harassment
  – Internet use
  – Use of logo
  – Performance
  – Corrective action process
                         http://www.flickr.com/photos/cryptic_star/3952051098/
                                             Consider
                                                           • Encouragement

                                                           • “Common sense”
                                                             reminders
                                                                  – Privacy
                                                                  – Permanence, sharing
                                                                  – Established employee
                                                                    policies

http://www.flickr.com/photos/amatuerphotographer/1850117956/in/set-72157602899864074/
                                              Consider

                                                 • Professional / Personal Split

                                                 • Disclaimer / Disclosure

                                                 • Permission for org accounts

                                                 • Use of work time

http://www.flickr.com/photos/foggiegee/3316346852/
                                               Consider
                                                          • A Working team
                                                            – Cross training

                                                          • Sharing internally

                                                          • Difficult situations

                                                          • Address doubts:
http://www.flickr.com/photos/smileygeekgirl/4494079706/
                                                            – “Discuss with your
                                                              supervisor”
                                                            – “Seek guidance”
   Social Media Policy Tools
• WeAreMedia

• Sacha Chua: Corporate Social Networking
  Mind Map

• Social Media Policy Generator
http://www.wearemedia.org/mod
  ule+3social+media+policies
http://www.mindomo.com/view.htm?m
=5d005d7f82ae13f1a4e7ae756afe900a
http://socialmedia.policytool.net/
 Local Social Media Resources
Social Media Breakfast:
     http://www.facebook.com/smbftw
http://www.flickr.com/photos/r_b/2452307906/in/photostream/
                               Works Cited
• WeAreMedia: http://www.wearemedia.org/module+3social+media+policies
• Offers examples, links and further resources for nonprofits
• Sacha Chua’s Corporate Social Networking Mind map
• http://www.mindomo.com/view.htm?m=5d005d7f82ae13f1a4e7ae756afe900a
• Gives examples of considerations, options to guide your process
• Move the map by dragging, and expand categories for more information
(via Beth’s Blog post, “Social Media in the Nonprofit Workplace: Does Your Organization
    Need a Social Media Policy”)
• Social Media Policy Generator: http://socialmedia.policytool.net/
Answer 12 questions to generate a generic policy to begin the process
(via Beth’s Blog post, “Got Social Media Policy?”)
• Kanter, Beth. “Got Social Media Policy?” Beth’s Blog. 8 March 2010.
http://beth.typepad.com/beths_blog/2010/03/got-social-media-policy-.html
• About using the Social Media Policy Generator
• Links to other Social Media Policy posts and resources from her blog
• Links to various Nonprofit Social Media Policies’
• Links to other resources
Social Media Governance
• Database of Social Media Policies, filtered for Government or Nonprofit
• http://socialmediagovernance.com/policies.php?f=5
• Download free report analyzing 100 policies:
    http://socialmediagovernance.com/downloads/download-social-media-policy-
    study.shtml
Human Resources Perspective
• Fyfe, Pamela. “Facebook + Employees = Yikes!” Ask Rita in HR column, Blue
    Avocado Blog. 2 April 2010. http://www.blueavocado.org/content/facebook-
    employees-yikes
                            Works Cited continued
•   Foster, Dawn. “Social Media Policy: Does Your Company Need One?” Fast Wonder
    Blog. 13 July 2008. http://fastwonderblog.com/2008/07/13/social-media-policy-does-
    your-company-need-one/
• Joslyn, Heather. “Social Media Policies Can Help Charity Workers Navigate a New
    World.” The Chronicle of Philanthropy. 6 January 2010.
    http://philanthropy.com/article/Social-Media-Policies-Help/63618/
• Joslyn, Heather. “Few Charities Have Social Media Policies, Survey Finds.” The
    Chronicle of Philanthropy. 6 January 2010.
http://philanthropy.com/article/Few-Charities-Have/63591/
• Leaman, Rebecca. “Creating a Social Media Policy for Your Organization.” Wild
    Apricot Blog. 8 January 2009.
    http://www.wildapricot.com/blogs/newsblog/archive/2009/01/08/creating-a-social-
    media-policy-for-your-nonprofit.aspx
• Newman, Bobbi L. “Employers, You Don’t Have a Facebook Problem, You Have an
    Employee Problem.” Librarian by Day Blog. 21 April 2010.
    http://librarianbyday.net/2010/04/employers-you-dont-have-a-facebook-problem-you-
    have-an-employee-
    problem/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+lib
    rarianbyday%2Fxeey+%28Librarian+by+Day%29&utm_content=Bloglines
• “Policy vs. Procedures: A Guideline” by California Polytechnic State University:
Polytechnic State University http://policy.calpoly.edu/cappolicy.htm
• Schwartz, Nancy. “Where’s Your Org’s Social Media Policy?” Getting Attention Blog.
    23 April 2009. http://www.gettingattention.org/my_weblog/2009/04/whats-your-
    organizations-social-media-policy.html
• Meyer, Brett. “Tips for Writing Your First Social Media Policy.” NTEN Blog. 2
    February 2010. http://www.nten.org/blog/2010/02/17/tips-writing-your-first-social-
    media-policy
• Mashable: Ten Must Haves for Your Social Media Policy
    http://mashable.com/2009/06/02/social-media-policy-musts/

								
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