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7 Ways to Get Traffic Online

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					The 7 Ways to Get Traffic on the
             Web
Search engines have the potential to drive millions of visitors to a
given site. Make sure your site is optimized for search engine traffic.
 Establish SEO friendly architecture for your
pages with optimized URLs, Title Tags, and H1
Tag structures

 Track and Increase the # of in bound links to
your site

Track and Increase the # of pages your site
has indexed: “site:nameofyoursite.com”

 Helpful Resources about Search Engine Traffic:
 68 Helpful SEO Tools
The more sites that link to you, the more sustainable
traffic you build over time. Make sure you maximize the
potential for referring traffic.
 Create a target list of blogs in your vertical that
could cover your product or content.

 Make a list of 15 comparable websites and track
all their online press from major publications.




Helpful Resources about for Getting Referral Traffic:
Top Blogs List (with email contacts)
Digg, Reddit, StumbleUpon, Del.icio.us, Twitter and others are
geared towards more viral or humorous content, but they can
be powerful sources for driving a significant amount of traffic.
 Create content appropriate for each community, each site has
a slightly different slant on what is most easily popularized.


Track the number of friends you have in each community and
have easy access to communicate with them (IM)


Increase Pageviews by featuring related content in key
positions on landing pages users come into from social media


Helpful Resources for Getting Social Media Traffic: The Social Media
Manual and Promoting Yourself on Twitter (by geekpreneur)
Get other major sites to integrate some core functionality
of your site into their own as a value add.
1.) Get the list of the Alexa or Compete most popular sites on
the web, and scan through the list to find any and all web
properties that have a crossover with your site.

2.) Widgets, Widgets, Widgets.

3.) Be creative and persistent.




Helpful Resources for Getting Traffic from Partnerships: Web 2.0
Distribution Deals
On the web, Content is King. Find ways to integrate refreshing
content into the pages people visit most on your site, and
you’ve given them a reason to come back for more.
1.)  Don’t use your home page just as a static
business card.

2.) Find ways to automatically generate refreshing
content without having to manually edit and input it.

3.) If your site isn’t optimized for refreshing content,
add that as a component.



Helpful Resources for Getting Traffic from Refreshing
Content: How to Write Great Blog Content from Problogger
The viral loop is the process of turning users into
marketers and thus exponentially increasing your traffic
via your user base.
1.)     Make sure you have a sign up process on your
site.

2.) Awards, Points, Leader boards, Recognition, Self-
Promotion.

3.) Have an easy call to action.


Helpful Resources for Getting Traffic from the Viral
Loop: The Viral Coefficient
People come back to sites that solve a personal
compelling need. Most of the time, we’re either thinking
about Money, Health, or Love (or some derivative) .
1.) If you were the most popular site in your
category, would it give someone a reason to come
back to the site everyday?

2.)  Am I directly dealing with making/saving money,
related to health/fitness/symptom reduction, helping
people find love/have sex/meet people, am I in the
vanity business/do people come to my site for fame?



Helpful Resources for Getting Traffic from the Viral
Loop: The Viral Coefficient
Conclusion
I don’t claim to have unearthed any amazing secrets to traffic
generation. And for anyone in the business of building Internet
companies or marketing online, this list of 7 should be very
familiar. However, I know from personal experience, many
entrepreneurs neglect to take a comprehensive approach to
building traffic.
Each of these seven is a piece to the puzzle that makes up your
entire user engagement. The goal is to analyze which of these
seven areas you may be lacking in, apply attention and effort in
these areas to help them grow, and keep working on improving
the areas that already work for you.

				
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