The 7 Ways to Get Traffic on the Web Search engines have the potential to drive millions of visitors to a given site. Make sure your site is optimized for search engine traffic. Establish SEO friendly architecture for your pages with optimized URLs, Title Tags, and H1 Tag structures Track and Increase the # of in bound links to your site Track and Increase the # of pages your site has indexed: “site:nameofyoursite.com” Helpful Resources about Search Engine Traffic: 68 Helpful SEO Tools The more sites that link to you, the more sustainable traffic you build over time. Make sure you maximize the potential for referring traffic. Create a target list of blogs in your vertical that could cover your product or content. Make a list of 15 comparable websites and track all their online press from major publications. Helpful Resources about for Getting Referral Traffic: Top Blogs List (with email contacts) Digg, Reddit, StumbleUpon, Del.icio.us, Twitter and others are geared towards more viral or humorous content, but they can be powerful sources for driving a significant amount of traffic. Create content appropriate for each community, each site has a slightly different slant on what is most easily popularized. Track the number of friends you have in each community and have easy access to communicate with them (IM) Increase Pageviews by featuring related content in key positions on landing pages users come into from social media Helpful Resources for Getting Social Media Traffic: The Social Media Manual and Promoting Yourself on Twitter (by geekpreneur) Get other major sites to integrate some core functionality of your site into their own as a value add. 1.) Get the list of the Alexa or Compete most popular sites on the web, and scan through the list to find any and all web properties that have a crossover with your site. 2.) Widgets, Widgets, Widgets. 3.) Be creative and persistent. Helpful Resources for Getting Traffic from Partnerships: Web 2.0 Distribution Deals On the web, Content is King. Find ways to integrate refreshing content into the pages people visit most on your site, and you’ve given them a reason to come back for more. 1.) Don’t use your home page just as a static business card. 2.) Find ways to automatically generate refreshing content without having to manually edit and input it. 3.) If your site isn’t optimized for refreshing content, add that as a component. Helpful Resources for Getting Traffic from Refreshing Content: How to Write Great Blog Content from Problogger The viral loop is the process of turning users into marketers and thus exponentially increasing your traffic via your user base. 1.) Make sure you have a sign up process on your site. 2.) Awards, Points, Leader boards, Recognition, Self- Promotion. 3.) Have an easy call to action. Helpful Resources for Getting Traffic from the Viral Loop: The Viral Coefficient People come back to sites that solve a personal compelling need. Most of the time, we’re either thinking about Money, Health, or Love (or some derivative) . 1.) If you were the most popular site in your category, would it give someone a reason to come back to the site everyday? 2.) Am I directly dealing with making/saving money, related to health/fitness/symptom reduction, helping people find love/have sex/meet people, am I in the vanity business/do people come to my site for fame? Helpful Resources for Getting Traffic from the Viral Loop: The Viral Coefficient Conclusion I don’t claim to have unearthed any amazing secrets to traffic generation. And for anyone in the business of building Internet companies or marketing online, this list of 7 should be very familiar. However, I know from personal experience, many entrepreneurs neglect to take a comprehensive approach to building traffic. Each of these seven is a piece to the puzzle that makes up your entire user engagement. The goal is to analyze which of these seven areas you may be lacking in, apply attention and effort in these areas to help them grow, and keep working on improving the areas that already work for you.