ACNM Develops a Social Media Presence
o you think Facebook is for media world include the American Col- public is talking online about ACNM.
fun and Twitter is for people lege of Obstetricians and Gynecologists By hosting a forum for these conversa-
who have too much time on (ACOG), the Association of Women’s tions to take place, we have the oppor-
their hands? Think again. ACNM is Health, Obstetric and Neonatal Nurses tunity to respond to misconceptions,
seriously engaged in social media and (AWHONN), the Centers for Disease address concerns, and steer the discus-
ready to answer members’ questions. Control and Prevention (CDC), and sion in a positive direction.
the March of Dimes. ACNM cannot
What is social media? afford to be absent from this rapidly What does ACNM plan to do
Social media is content that people evolving conversation.
next with social media?
create using technologies that facilitate The ACNM Communications Depart-
communication and influence interac- While it is disconcerting to see ment is developing a social media
tions between people. As opposed to negative comments about ACNM strategy to better reach varied audi-
broadcast media (one-way communica-
tion, such as articles and television in a public forum, they can be ences, including midwives, consumers,
and people interested in becoming a
news), social media allows people to constructive for the College. midwife. Stay tuned to future issues of
discuss, share, and respond to the Quickening and Quick eNews for new
content they view. Examples of social developments in this area. Q
media are blogs, online videos, and What social media outlets has
interactions that take place in social ACNM joined? Market Your Practice Like a Pro
networking sites such as Facebook. ACNM is on Facebook (www.facebook. Learn how to work with the
com/acnmmidwives), Twitter (www.
media and generate greater
ACNM cannot afford to be twitter.com/acnmmidwives), and YouTube
awareness of midwifery in your
(www.youtube.com/acnmweb). We also
absent from this rapidly evolving have a blog—Midwife Connection—at
community with a new toolkit funded by
the A.C.N.M. Foundation
Visit Midwife.Org and click on
Why is it so important for Why do we allow Ambassador Toolkit
ACNM to be involved in controversial comments to be
social media? posted in public forums that
Major news outlets, including CBS, ACNM hosts? TOOLS
CNN, and The New York Times, assign While it is disconcerting to see negative
reporters to gather story ideas from comments about ACNM in a public
social media. Other organizations shar- forum, they can be constructive for the
ing news and resources in the social College. Whether we like it or not, the
Did you Hear?
Some Birth Control Pills are Safer than Others
Number of Midwives in Medical Education has
Tripled in the Last Decade
Vitamin D Deficiency Linked to Bacterial Vaginosis
Postpartum Anxiety Delays Puberty in Offspring
Monthly online newsletter of ACNM
16 Quickening Fall 2009