CRM Resume Sample by mplett


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									                                          J ESSE K ENDALL , MBA
          123 Elm Street ~ Boulder City, NV 20878 ~ ~ H: 702-555-5555 ~ C: 702-444-4444

               Technology Sales / Fiscal Management / New Business Development / Profit Optimization
                  Executive Relationships / Business Strategy / Multi-Channel Program Development

Customer-focused sales and marketing manager offering a wealth of experience in opening new channels and leveraging under-
utilized segments in the high-tech market to drive organizational growth and profitability. Solutions-oriented leader effective
guiding cross-functional resources to achieve groundbreaking results in service delivery. Talented trainer and mentor successful
building self-motivated, accountable sales teams.

                                             PROFESSIONAL EXPERIENCE
CRM MANAGER, ABC ENTERPRISES, Boulder City, NV ~ 20xx to Present
Spearhead efforts to identify and leverage vertical market opportunities for a provider of CRM and sales marketing technology
solutions with more than $100 million in annual sales. Draft and implement strategic plans with the goals of growing revenues.
Host planning sessions, conduct research, develop prospects, and establish new relationships while fostering the existing client
base. Execute sales programs, including cold calling, qualifying, and networking. Guide expansion of business units to
accommodate sales growth.

Selected Accomplishments:
    - Recruited by executive management due to exceptional abilities to build structure, identify new market opportunities,
        and execute “go to market” plans.
    - Generated $2 million in new revenues by identifying and capitalizing on two new vertical markets in the gaming and
        leisure industries.
    - Established new client relationships with Wynn Las Vegas, Foxwoods Casino,, Hilton Grand Vacations,
        Wyndham Vacation Ownership, and Dover Downs.

CRM CONSULTANT, BCD INCORPORATED, Boulder City, NV ~ 20xx to 20xx
Developed and implemented CRM services strategic plans for sales of digital imaging products, providing technology support
services to a variety of retail enterprises. Managed the North American digital imaging support services division, valued at $40
million annually. Guided sales staff in pipeline analysis.

Selected Accomplishments:
    - Grew the service organization from $25 million in sales to a revenue-generating profit center with sales in excess of
        $40 million within two years. Improved the unit’s revenue stream during a period of organizational sales contraction.
    - Identified common business denominators for specific market segments and developed targeted programs that enabled
        quick entry into the restaurant and satellite imaging markets. Created $5 million in new sales because of the ability to
        execute rapid entry.
    - Expanded contracted support services to 3M for common business technologies in addition to previously supported
        proprietary systems. Turned a shrinking contract into a growth engine by increasing the engineering team’s utilization
        by 20% and the per capita revenue by 43%.
    - Improved contract renewal rates 13% by rebuilding the service plans with specific goals, incentives, and enforcement
        of accountability. Concurrently enhanced employee morale.
    - Planned and executed divestiture of a $15 million hosting and outsourcing channel to a third-party provider.


                                    MBA – XYZ UNIVERSITY, Boulder City, NV ~ 20xx
                                     BBA – STU COLLEGE, Boulder City, NV ~ 20xx
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:

Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.

Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”

Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.

Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.

In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.

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