123 Elm Street • Fall River, MA 02723 • Cell: (508) 555-5555 • email@example.com
SUMMARY of QUALIFICATIONS
Dedicated cell phone sales professional with demonstrated success in retail management, product presentation, and customer
service. Proven ability to assess client needs; establish rapport, build trust, and close deals. Meet and exceed sales objectives
and challenging goals. Proficient in Microsoft Office (Word, Excel, PowerPoint, Access), and H/O billing systems.
RETAIL STORE SALES MANAGER ▪ 20xx – 20xx
ABC CELLULAR, Fall River, MA
Recruited, hired, trained, developed, and directed retail sales teams for two retail ABC Wireless dealer stores. Oversaw
client relations, new account development, and customer service. Supervised administrative functions, inventory, cash
flow, merchandising, and operations. Conducted ongoing staff development and personal growth planning for
Implemented a sales-tracking spreadsheet to replace a manual form writing process to increase efficiency.
Developed innovative and effective marketing programs; exceeded store sales quotas.
Successfully managed one of the highest-producing ABC Wireless dealer locations in the San Diego market.
Received several “Sales Manager of the Month” Awards.
Created a team spirit within the stores that resulted in increased sales, long-term employees, and customer
CELL PHONE SALES REPRESENTATIVE ▪ 20xx – 20xx
BCD CELL PHONE HUT, Fall River, MA
Partnered with a high-performing sales staff to provided quality customer service. Served as a customer advocate;
interfaced with the clients’ designated program administrators to provide product and service solutions and meet
individual customer needs. Assisted customers with billing and expense management, post sale customer education on
wireless service and equipment, issue resolution, and technical troubleshooting.
Effectively delivered post-sale care services, exceeding clients’ expectations in a cost-effective manner.
Obtained significant business by delivering presale presentations to demonstrate new phone features.
CUSTOMER SERVICE REPRESENTATIVE ▪ 20xx – 20xx
CDE CELLULAR SERVICES, Fall River, MA
Responded to billing inquiries, assisted in technical troubleshooting, and performed rate plan analysis. Provided
friendly and professional customer service while answering over 90 inbound calls per day.
Chosen to facilitate training in an outsourced call center.
Bachelor of Arts in Communication (Major: Advertising), 20xx
XYZ UNIVERSITY, Milwaukee, WI
Excellent references provided upon request.
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.