123 Elm Street, Pembroke Pines, FL 33019, 954-555-5555, email@example.com
CATALOG SALES LEADERSHIP
Consistently exceed catalog sales projections
Highly successful in leading sales representatives to proactively up-sell current customer accounts and aggressively
drive catalog product sales. Skilled in building direct sale relationships within an existing customer base. Proven
track record of improving the way catalog sales are promoted, ordered, billed, and delivered. Known for promoting a
positive and energetic attitude by working closely with service departments and effectively marketing catalogs and
their associated products.
Superior Catalog Sales Performance
ABC APPAREL DIRECT, Pembroke Pines, FL ▪ 20xx – 20xx
Catalog Sales Manager
Directed operational and administrative management of an employee group consisting of 25 management and 400
employees in a call center operation. Consistently met rigorous customer service standards.
Developed service delivery strategies and operational plans to increase efficiency levels and overall call-handling
performance. Reduced talk time by 100 seconds.
Introduced several cost-saving initiatives; boosted holiday sales by 27% though development of enhanced
associate incentive programs.
Managed the staffing and reporting requirements for two outsourcing vendors. Devised streamlined operational
processes for a new customer care center in Canada.
Received “Indirect Sales Leadership” and “Catalog Sales Manager of the Year” awards in 20xx.
BCD CATALOG, Pembroke Pines, FL ▪ 20xx – 20xx
Catalog Sales Supervisor
Developed and implemented formal sales training for phone agents. Recruited, hired, and trained top talent;
supported, motivated, and coached indirect/direct sales, customer service representatives, and administrative staff
members. Analyzed statistical data and made critical adjustments to target overall departmental goals.
Grew houseware product revenue by over 55% in 20xx.
Played an instrumental role in creating and managing annual budgets.
Won a trip to Las Vegas in 20xx and Cancun in 20xx for outstanding performances.
CDE ENTERPRISES, CATALOG DIVISION, Pembroke Pines, FL ▪ 20xx – 20xx
Lead Catalog Sales Representative
Provided leadership in all areas of indirect/direct sales, administration, inventory control, and customer service.
Supervised and coached fellow catalog and indirect sales reps in new account development and existing account
management. Motivated, coached, and supported up to 12 outside direct sales representatives.
Created and implemented a formal sales training program for new outside sales representatives and dealers.
Achieved Presidents Club status for being among the top 5% of sales representatives in the country.
DISC Behavioral Profile Training, “Sales Strategies”
Development Dimensions International, “Coaching for Success”
Achieve Global, “Professional Selling Skills”
Cricket Communications, “Catalog Customer Experience” training
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.