123 Elm Street Hollywood, FL 33022 Home:  555-5555 Cell:  444-4444 email@example.com
EXCELLENCE IN CAR SALES & CUSTOMER SERVICE
Sales executive with over 16 years of success; consistently a dealership leader in sales
Results-oriented management professional with extensive experience in sales, customer service, dealership training, and
development for cars, tucks, and motorcycles. Well-regarded problem-solving skills; demonstrate a proactive mind-set,
resulting in better communication, higher productivity, and fewer problems. Proven track record of successful relationship
management with dealers, vendors, customers, and co-workers at all levels. Proficient in Microsoft Office. Fluent in Spanish.
CAR SALES MANAGER, ABC MOTORS, Hollywood, FL, 20xx – 20xx
Coached, hired, trained, and supervised up to 30 salespersons. Motivated staff to increase production and created an
environment that led the team to set numerous records. Negotiated contracts and provided approval for sales, trade-ins, and
financing/credit arrangements. Oversaw sale of new and used vehicles. Cultivated highly lucrative business relationships.
Raised revenues from $1.5 million to more than $7 million per year. Turned around three underperforming stores and
earned an award for one store becoming the most improved store within the 100-store network.
Managed a store that achieved national recognition for customer service and sales performance.
Increased market penetration by nearly 100% and achieved an “A” rating in 20xx.
Maintained one of the lowest employee turnover rates of any company store.
CARE SALES AND LEASING CONSULTANT, BCD PONTIAC, Hollywood, FL, 20xx – 20xx
Successfully sold or leased new and pre-owned vehicles. Strengthened skills in personal communication, overcoming
objections, and customer follow-through. Worked closely with clients to determine needs and product selection, up-selling
whenever possible to improve profitability.
Consistently exceeded sales goals and quotas; led sales force in units sold for eight out of ten months.
Set store records for profitability and revenue growth at two stores by effectively managing the sales team.
Established long-term relationships with clients and developed a strong pattern of repeat sales, client loyalty, and
CARE SALES AND LEASING CONSULTANT, CDE MITSUBISHI, Hollywood, FL, 20xx – 20xx
Trained sales staff in suggestive selling and up-selling techniques, product training, and proper demonstrations. Set
appointments and followed up with clients. Created a consistent referral business by building strong rapport and providing
superior customer service. Effectively closed deals on sales and leases of new and pre-owned vehicles.
Effectively served as “closer” as needed to close deals for less experienced sales professionals.
Recognized as the top producing Sales Consultant, leading units and commissions from date of hire.
Awarded Salesman of the Month consistently for 12 out of 13 months.
REGIONAL SALES MANAGER, EFG MOTORCYCLES, Hollywood, FL, 20xx – 20xx
Recruited new dealers throughout a 14-state territory and assisted with business development. Trained dealers on product
benefits and customer service. Facilitated dealer events; designed and laid out trails and organized demonstration rides.
Resolved warranty disputes. Communicated with factories to order special parts as needed.
Certified Sales Manager: BMW and Cadillac
Certified Sales Representative: Pontiac Mitsubishi, and Susuki
Motorcycle Mechanic: XYZ MOTORCYCLE INSTITUTE – Hollywood, FL
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.