Beverage Sales Resume Sample by mplett

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									                                          JESSE KENDALL
                                       123 Elm Street │ Hilo, HI 96720
                         H: 808-555-5555 │ C: 808-444-4444 │

                                      BEVERAGE SALES MANAGEMENT
Dynamic, goal-oriented management professional with more than 13 years of experience in sales and
operations management. Proven strengths in building territories and key relationships that generate quota-
surpassing revenues. Highly respected manager with a track record of developing loyal sales teams that
deliver top performance. Proficient in Microsoft Word, Excel, Access, Publisher, Outlook, and PowerPoint.

                                             KEY SKILL AREAS

   Sales Team Development                                 Account and Territory Development
   Sales Analysis                                         Market Penetration
   Employee Retention                                     Strategic Planning and Marketing
   Relationship Management                                Sales Forecasting
   Presentations / Public Speaking                        Logistics Management

                                          EMPLOYMENT HISTORY

Beverage Sales Manager, ABC BEVERAGE – Hilo, HI, 20xx to Present
Direct the sales efforts of a six-member team for this wholesale beverage distributor, serving all Hawaiian
islands. Sell to supermarkets, convenience stores, delis, and gyms/health food centers.
Key Accomplishments:
 Expanded territory from 180 accounts to more than 1,000 within two years.
 Exceeded sales quota by 11% in 2007.
 Retained 100% of the sales team through supportive management style and attention to morale.
 Promoted from Sales Representative to Sales Manager after one year.

Beverage Account Executive, BCD ENERGY DRINK – Hilo, HI, 20xx to 20xx
Drove off-premise sales of over 50 brands in the highly competitive Hawaiian territory. Managed relationships
with grocery storeowners, buyers, and accounts receivable. Oversaw debt collection and maintained teamwork
relationships with suppliers. Delivered key account programming and creative display execution. Upheld
Western Beverage quality control standards. Participated in ongoing comprehensive Western Beverage and
supplier sales trainings.
Key Accomplishments:
 Effectively planned and implemented marketing programs; achieved new levels of success each year.
 Developed innovative promotions and positive media relations to increase brand recognition.
 Won several Top Performer Awards; received a number of trips and bonuses for increased sales.
 Promoted to a key territory with control over major accounts within one year of hire.


                                      Diploma │ XYZ High School │ 20xx
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:

Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.

Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”

Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.

Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.

In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.

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