EXCEPTIONAL AUTOMOTIVE SELLING 123 Elm St ▪ Elsmere, DE 19805 ▪ 302-555-5555 ▪ firstname.lastname@example.org
Committed to growing dealership revenues while providing the highest levels of customer service.
Decisive, strategic, and performance-driven professional with keen car presentation, price negotiation,
and persuasive communication skills. Demonstrated talent for anticipating customer needs, providing
effective solutions, and proactively removing barriers to the sale. Highly skilled in seeking and recruiting
top sales talent. Demonstrated success in training sales professionals in effective selling techniques and
sales strategies. Proficient in Microsoft Office (Word, Outlook, Excel).
AUTOMOTIVE SALES RESULTS
AUTO SALES | ABC Chevrolet, Cadillac, and Toyota, Elsmere, DE 20xx-20xx
Dealership is the largest in the Gallatin Valley, averaging 200-250 vehicle sales per month in a county
with a population of 80,000 people. The store outsold its local competition three to one. Company placed
a strong emphasis on sales performance. Promoted the store’s Best Price sales philosophy to customers.
Averaged 14 vehicle sales per month; successfully competed with 15-year dealership veterans.
Sold 15 vehicles during first month of employment.
Earned Salesman of the Month award.
Maintained a 97% to 100% customer satisfaction survey rating.
AUTO SALES | BCD Motors, Elsmere, DE 20xx-20xx
Company was a small-to-medium sized dealership located in a resort area; sold Dodge, Jeep, Chrysler,
and Subaru vehicles. Averaged 65 to 75 sales per month.
Sold 13 vehicles during first month on the job, with no previous automobile sales experience.
Consistently ranked #1 or #2 throughout tenure. Won recognition and compensation for most vehicles
sold and highest gross profits nearly every month.
Personally closed on 21 vehicles during the company’s best sales month ever.
Maintained a 96% to 100% customer satisfaction survey rating.
AUTO SALES | CDE Honda, Elsmere, DE 20xx-20xx
Produced high sales volume and consistently exceeded client expectations. Learned a variety of effective
selling techniques for the auto industry.
● Won Salesman of the Year Award in 1991.
● Awarded Rookie of the Year recognition in 1989.
● Earned Salesman of the Month Award six times throughout tenure.
● Implemented a customer follow-up program that is still in use today.
B.A., Business Administration, Finance Emphasis
XYZ University, Elsmere, DE
Certified Sales Consultant: Chevrolet, Honda, Cadillac and Toyota
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:
Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.
Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”
Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.
Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.
In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.