Appliance Sales Resume Sample by mplett


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123 Elm Street | Chandler, AZ 85224
480-555-5555 |

Motivational and results-oriented senior home appliances selling expert with extensive product knowledge and successful
experience in sales, marketing, and sales team management. Proven track record of coaching employees to close sales,
exceed quotas, and overcome customer objections. Skilled in training, team building, sales forecasting, P&L
management, and warranty administration. Sales leader known for increasing revenues and profits for prestigious and
competitive home appliance companies/divisions. Proficient in Word, Excel, and PowerPoint.

Regional Sales Manager, 20xx to 20xx

Managed the Northern Region profit centre and drove sales and revenue across branches for this leader in the fully
automatic washing machine segment and a key player in microwave oven and dishwasher segments across the United
States. Achieved market share and product mix targets in the region. Oversaw planning and forecasting, funds flow, and
coordination with production. Established trade schemes and increased net realization of different product categories.

Delivered Results
      Positioned region as #1 in the country in terms of market share and profitability. Northern branches generated
       maximum market share of over 60% in washing machines and 30% in microwave ovens segments.
      Revitalized and regained market leadership after taking over in 20xx.
      Turned around company in 20xx by taking washing machine market share from 12% to 35%.
      Realized the highest volume and market share of microwave ovens, dishwashers and dryers sales in the country
       in 20xx.
      Spearheaded the microwave project team, launched new range of microwave ovens, and sourced the new range
       from Taiwan and China to counter competition. Introduced the product successfully through cost effective
       marketing communication.
      Set up new branch operations from scratch; built up distribution network, recruited manpower, set up after sales
       service, and the franchisee network.


Sales Director, 20xx to 20xx
Spearheaded a team of branch heads, sales, service and accounts functions. Controlled marketing communications and
consumer and trade marketing campaigns for higher brand recall and visibility. Coordinated with advertisement agencies
and market research. Led product development and launch. Set up and oversaw service and C&F operations.

Delivered Results
      Expanded network across A, B & C category towns in the five states.
      Reached highest market share and growth along with recognition as the best in the country with strong channel
       partner loyalty and customer satisfaction.
      Built a dynamic brand and rolled out highly successful marketing and sales promotional activities.


MBA (Marketing / Finance), 20xx | BBA (Marketing / Finance), 20xx
Creating a Compelling Cover Letter
A powerfully written cover letter is necessary to land most interviews and ensure job search success. When an advertised
position creates a pile of 100+ resumes, it becomes the responsibility of the hiring personnel to shortlist the applications.
Resumes without cover letters are usually the first to go, followed by the ones with poorly written cover letters. Avoid this
fate by following these effective strategies:

Address your cover letter appropriately:
Be sure that you get the name of the hiring manager before sending your resume, and address the letter to that individual.
The proper greeting will be either “Dear Mr. (Smith),” or “Dear Ms. (Smith).” Avoid using Miss or Mrs., and do not address
your letter to “Dear Sirs,” as it is considered inappropriate. If you are unsure of your contact’s gender, address them by
their first and last name, as in “Dear Pat Smith,” to avoid an embarrassing mistake. If you don’t know the name of the
hiring manager, simply use the greeting “Dear Hiring Manager,”– it’s clear, to the point, and gender neutral.

Get to the point in your opening paragraph:
One of the most common interviewing questions employers ask is “Why should I hire you among other candidates?”
Provide an answer to that question right off the bat in your opening paragraph. This is a very important section because it
is the first thing the employer will read. It must be powerful and make an immediate impact. Be sure sell yourself and your
unique abilities. Do not use a generic opening paragraph that can apply to any Tom, Dick or Harry.
Every line should sell you, so use aggressive language here and throughout the rest of your cover letter. For example,
instead of writing “My background is in finance management, making me well-suited for your advertised Corporate
Finance Director position.” you can write “A background in finance management and a proven record of developing
effective strategies that drive revenue, growth and shareholder value make me a strong candidate for your advertised
Corporate Finance Director position.”

Show your interest and sell your accomplishments in the body of the letter:
In this section, you need to show your interest in the job and the company. Research is a key ingredient to a successful
job search. The more you are able to demonstrate your interest and knowledge about a company, the better your chances
are to secure an interview. Get to know the company’s mission and new corporate initiatives, and tell them how you can
help them meet their objectives or resolve their problems. Praise the company for public recognitions or recent
accomplishments. The employer will surely take notice of your active interest.
Use “I” and “my” sparingly. Try not to use these words more than six times in your cover letter. You need to focus on what
you will bring to the company and how you will help them improve their profitability. Too much use of the word “I” will also
make your letter look elementary and poorly written.
For executive-level candidates and professionals with substantial achievements, a bullet point format is often the most
effective and efficient way to highlight accomplishments. If you fall into this category, be sure to keep the bullet point
statements unique and fresh. Do not copy and paste the exact same phrases from the resume as it will make you look
lazy. All sentences and achievements transferred from the resume should be rephrased.

Close your letter with a strong paragraph:
In the closing paragraph, you need to address several issues. At the very least, you need to ask for the interview and
provide contact information. This is also the ideal place to mention your salary requirements (if the employer insists on it),
or your desire to relocate.
To demonstrate your drive and interest, mention that you will call within a week to follow up. This is a great way to ensure
the resume was successfully received, and it creates an opportunity to establish a dialog. However, do not mention this in
your cover letter if you do not intend to follow up.

In summation, an aggressive and dynamic cover letter will help you stand out among the competition. Remember that the
goal is to market yourself – not to compose a dull biography.

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