Sample CEO letter
What do you think of?
10 June 2009
Dear <<Employee Name>>,
What comes to mind when you think of United Way? NFL commercials? A logo with a helping
hand? Annual fundraising drives at the office?
United Way is much more than the commercials, logos and company campaign activities that you
see. As you consider making a contribution this year, I invite you to develop a more profound
understanding of the work our United Way does for metro Atlanta.
United Way of Metropolitan Atlanta is the leader in addressing our region’s most challenging issues and
supporting metro Atlanta’s community-based nonprofits. Large-scale problems, such as homelessness,
access to affordable health care, high-school dropout rates or families in financial crisis, cannot be solved
by a single organization. These challenges require a coordinated, community effort. This is where United
Way of Metropolitan Atlanta provides the leadership to make lasting change.
It takes all of us working together to tackle today’s toughest issues and make our community stronger.
Through the United Way Community Impact Fund, our United Way invests in programs and services that
aim to accomplish these goals:
Children enter school ready to learn, graduate from high school and are prepared for careers
Families are self-sufficient
Babies are born healthy
Young people avoid risky behaviors
People have access to primary health care
Homeless people are housed within one year
So as we begin our annual campaign, I would like you to join me in thinking beyond commercials,
logos and activities. Let’s think about the amazing work done by United Way and how we can be a
part of that work. You can find out more about United Way by visiting them online at
unitedwayatlanta.org. Please join me in considering a contribution this year. Together, we can LIVE
UNITED to achieve lasting change in our community.