Conference Program
Association for Consumer Research Pre-Conference Consumers Online: Ten Years Later
Thursday, October 25, 2007 The Peabody Memphis Memphis, TN
“The Internet in general, and Amazon.com in particular, is still Chapter One. You're asking me about my story, and it's still the very beginning.” Jeff Bezos
Conference Co-Organizers: Donna Hoffman, donna.hoffman@ucr.edu Chancellor’s Chair & Co-Director, Sloan Center for Internet Retailing, UC Riverside Eric J. Johnson, ejj3@columbia.edu Norman Eig Professor of Business & Director CEBiz, Columbia University Program Committee Randy Bucklin (UCLA) John Deighton (Harvard) Kristin Diehl (USC) Andrew Gershoff (Michigan) Dan Goldstein (LBS) Gerald Haubl (Alberta) John Lynch (Duke) Wendy Moe (Maryland) Jaideep Sengupta (HKUST) Venky Shankar (Texas A&M) Registration Details: Deadline is October 1, 2007 to register for the conference The registration fee is $150.00 and includes breakfast, lunch, all breaks and attendance at the pre-conference. Attendees must register through http://webpay.ucr.edu/. Conference attendance will be limited to 100 attendees, so please be sure to register well in advance of the October 1, 2007 deadline! Hotel Details: Book the Peabody Memphis A limited number of hotel rooms have been set aside at the ACR rate of $174.00 plus tax for the pre-conference. Please contact the hotel directly to book your room. The Peabody Memphis www.peabodymemphis.com; 901-529-4000; 1-800-732-2639 Conference Code: 286824
Conference Program
All Sessions Will be Held in the Venetian Room, Memphis Peabody Hotel
7:30 7:30 - 8:30 REGISTRATION BREAKFAST Welcome and opening remarks Donna Hoffman, University of California, Riverside Eric Johnson, Columbia University SESSION 1: RECOMMENDATIONS, PERSONALIZATION AND STRUCTURING 8:40-9:00 The Persuasiveness of Positive Online Reviews Ann E. Schlosser, University of Washington Ironic Effects of Personalized Product Recommendations on Subjective Consumer Decision Outcomes Gerald Haubl, University of Alberta, Benedict Dellaert, Erasmuch University Rotterdam, and Murat Usta, University of Alberta Interactive Restructuring in Online Environments Na (Amy) Wen, Nicholas Lurie and Tiger Song, Georgia Tech Q&A BREAK SESSION 2: ONLINE BEHAVIOR MEASUREMENT & PRIVACY 10:20 – 10:40 10:40 – 11:00 11:00 – 11:20 11:20-11:40 11:40-11:50 11:50 – 1:20 How to Increase Validity? A Multimethod Approach to Study Consumer Behavior Online David Crete, HEC Montreal Being Nice or Honest: How to Get More Truthful Answers in Online Studies Maria Kratcholova, McGill University Strengthening the Weakest Link: The Marketing of Safe Surfing Kathy Keeling, Peter McGoldrick and Pei-ju Lucy Ting, Manchester Business School Reading a Website’s Privacy Statement: A Double-Edged Sword Manon Arcand, Jacques Nantel, Mathieu Arles-Dufour and Anne Vincent, HEC Montreal Q&A LUNCH: RENDEZVOUS RIBS SESSION 3: ADOPTION, RETENTION AND PRODUCT DESIGN ONLINE 1:20-1:40 1:40-2:00 2:00-2:20 2:20-2:30 Impact of Online World-of-Mouth on the Market for Consumer Goods: The Interplay Between Adoption Rate, Product Market Life and Market Size Jungpil Hahn and Wenqi Shen, Purdue University Customer Fit and Customer Retention at an Internet Recommendation Site Randy Bucklin, UCLA and Michael Trusov, University of Maryland Designing Digital Products: The Role of Substitutability and Complementarity of Product Forms P.K. Kannan, University of Maryland and Nevena Koukova, Lehigh University Q&A
8:30 - 8:40
9:00 - 9:20
9:20 – 9:40 9:40-9:50 9:50-10:20
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SESSION 4: ONLINE OVER TIME 2:30 – 2:50 Attractors, Enablers and Practices of Consumer Value Creation in Brand Communities Hope Jensen Schau, University of Arizona, Albert Muniz, DePaul University and Eric Arnould, University of Arizona Advancing Netnography Robert Kozinets, York University The Elderly Online: A Ten-Year Longitudinal Study Charles A. McMellon, Hofstra University Q&A BREAK SESSION 5: VIRTUAL BRANDS AND VIRTUAL WORLDS 4:10-4:30 4:30-4:50 4:50-5:10 5:10-5:20 Buyer Preference for Physical vs. Electronic Markets in the Wholesale Automotive Industry Eric Overby and Benn Konsynski, Emory University Virtual Brand Development Kyle Murray, Robin Ritchie and Kashef Majid, University of Western Ontario A Conceptual Framework for Consumer Research Methodology in Virtual Worlds Tom Novak, University of California, Riverside Q&A CONCLUDING REMARKS Donna Hoffman, University of California, Riverside Eric Johnson, Columbia University ACR OPENING RECEPTION – Skyway/Rooftop, 14th Floor
2:50 – 3:10 3:10-3:30 3:30-3:40 3:40-4:10
5:20-5:30 5:00-7:00
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