Celebrity Magazines
Media Pack 2008
World headquarters The Northern & Shell Building Number 10 Lower Thames Street London EC3R 6EN Telephone: 0871 434 1010 / +44 (0)870 062 6620 (outside UK)
“OK! is in a different league from every other celebrity magazine. We are purely celebrity based which means every single feature – whether its an at-home, food or fashion is about celebrity. Since we exclusively cover weddings and at-home shoots it means we get closer to the celebrities than other titles, and we also have a tongue in cheek humour that means while serious issues are dealt with sensitively, our other shoots have a unique sense of fun. Fashion wise OK! prides itself on being aspirational and upscale but also accessible to our readers. Our fashion pages are a great mixture of designer pieces and high street chic.” Lisa Byrne - Editor
Launched: Cover price: Editor: Circulation Adult readership:
1993 £2.50 Lisa Byrne 683,451 2,548,000
Source: ABC July – December 2007/NRS April 2007 – March 2008
Market Place
Grazia, 227,083 OK!, 683,451
Reveal, 326,057
Now , 470,290 Hello, 405,615
Closer, 548,594
Heat, 533,034
OK! Magazine growth: 9.5% year on year 22.7% period on period
Source: ABC July – December 2007
An established Iconic International brand
Unique editorial style Larger format Picture led Worldwide exclusives Original photo shoots Separate entertainment guide Parties around the world Celebrity link through-out World travel Weekly restaurant review
Editorial Synopsis
World exclusive stories, pictures and interviews. Celebrity weddings, events and news.
Regular Features: • Fashion - up to the minute news and ideas from the fashion industry, covering fashion shows from around the world. • Beauty - Emma Gunavardhaba’s Diary including top tips and ideas. • Food - celebrity features and reviews including mouth-watering recipes from famous chefs, celebrities and restaurants. • Body & Soul - lifestyles section including advice and tips to improve reader’s lifestyle. • Travel - including special offers and competitions. • Celebrity Diary - round up of the week’s events. • World in Action - world news and events. • Celebrity News Round-up - pictures of celebrities in the news. • Crossword and Celebrity Challenge - brainteasers and games.
Editorial Synopsis
Hot Stars Magazine • OK! USA Magazine • Free magazine with OK! every week. • Exciting listing magazine. • Glossy paper. • Celebrity news and gossip. • Photo news. • Celebrity interviews. • Entertainment for the week ahead. • TV listing guide. • Increased advertising opportunities.
OK! Magazine Demographic Profile
000's All adults Men Women A B C1 C2 D E Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ Main shopper Main shopper - female ABC1 adults 15-34yrs ABC1 adults 15-44yrs
Source: NRS April 2007 – March 2008
% Cov 5.22 1.57 8.67 3.85 4.29 6.43 5.53 4.61 4.55 10.14 6.75 6.06 4.22 2.93 1.49 5.60 7.78 8.82 7.77
% Profile 100 14.64 85.32 2.98 18.41 35.71 21.94 13.81 7.10 32.03 20.05 21.31 12.91 8.12 5.57 72.17 65.46 29.67 42.07
Index 100 30 166 74 82 123 106 88 87 199 129 116 81 56 28 107 149 169 149
2,548 373 2,174 76 469 910 559 352 181 816 511 543 329 207 142 1,839 1,668 756 1,072
Weekly Celebrity Market
Title
Cover Price
Circulation
ROM Page
C.P.T
OK! Magazine New! Star Closer Heat Hello! Now! Reveal Grazia
£2.50 £0.80 £0.99 £1.20 £1.65 £1.90 £1.10 £1.10 £1.90
683,451 464,727 305,806 548,594 533,034 405,615 470,290 326,057 227,083
£16,170 £13,475 £12,100 £18,618 £21,735 £16,455 £18,000 £14,275 £12,420
£23.7 £29.0 £39.6 £33.9 £40.8 £40.6 £38.3 £43.8 £54.7
Source: ABC July – December 2007
Rate card
OK! Global Brand
A success in 17 countries with further expansion planned this year
GERMANY BULGARIA UK RUSSIA CHINA
USA
SPAIN
TURKEY THAILAND PHILIPPINES GREECE CYPRUS MIDDLE EAST
MEXICO
INDIA MALAYSIA AUSTRALIA
OK.co.uk
Traffic • 119,000 monthly unique users • 3,724,000 monthly ad impressions Audience Profile • Have bought online: 87% • Gender: Female 94% Male 6% • Age: 14-44 78% • Demographic: ABC1 57% • Interests: – 71% have been on Holiday in the last year – 70% want to read about clothes and fashion in magazines
Site Description • OK! Magazine is the country’s top weekly selling celebrity title • Celebrity news, pictures and gossip
Source: N&S
“new! magazine has had another fantastic year with its circulation still growing as it has been since our launch four years ago. This is thanks to its consistently high standard of editorial and all the exclusives that our excellent news team bring in every week. Short lead times enables us to deliver the most upto-date celebrity news when compared with our rivals who go to press on Fridays or Saturdays and this is one of our key strengths. Our typical reader is a savvy, streetwise 28-year old woman who knows the difference between hot news and old news.” Kirsty Mouatt - Editor
Launched: Cover price: Editor: Circulation
March 2003 80p Kirsty Mouatt 464,727 5.1% 1.7% 575,000
Circ. P-o-P increase Circ. Y-o-Y increase Adult readership:
Source: ABC July – December 2007/NRS April 2007 – March 2008
• What’s New! – the week in pictures • Gossip to go • Papped • New! Interview – our cover story • True life stories • Fashion • Beauty • Health, diet, fitness • Review – week’s TV guide, soaps, films & music • New! recipe
new! Magazine Demographic Profile
000's All adults Men Women A B C1 C2 D E Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ Main shopper Main shopper – female 575 28 548 14 72 177 145 96 72 285 138 87 45 12 9 392 375 % Cov 1.18 0.12 2.19 0.71 0.66 1.25 1.43 1.26 1.81 3.64 1.82 0.97 0.58 0.17 0.09 1.19 1.75 % Profile 100 7.87 95.30 2.43 12.52 30.78 25.22 16.70 12.52 49.57 24.00 15.13 7.83 2.09 1.57 68.17 65.22 Index 100 10 185 60 56 106 122 107 154 309 155 82 49 14 8 101 148
Source: NRS April 2007 – March 2008
Rate card
“Star is Britain’s hottest and brightest celebrity weekly magazine. Aimed at 18-35 year old female readers, Star delivers all the latest showbiz news and gossip with its unique brand of humour and punchy writing style. Whether it is a tongue-in-cheek look at the week’s events, exclusive pictures of the stars, fabulous fashion or the best celebrity diets, there is no other magazine which gives better value. Complete with seven-day TV and satellite listings, Star is a fantastic package at the unbeatable price of 99p.” Busola Odulate - Editor
Launched: Cover price: Editor: Circulation: Circ. P-o-P increase: Circ. Y-o-Y increase: Readership:
Source: ABC July – December 2007/NRS April 2007 – March 2008
Nov 2003 99p Busola Odulate 305,806 20.3% 13.4% 438,000
• • • • • • • • • • • •
Hollywood’s hottest gossip Party Crasher Breaking news Celebrity interviews Heard the Latest? The Big Picture Celebs Exposed Hollywood Star Star Fashion + Beauty Spa of the week Travel TV& Entertainment
Star Magazine Demographic Profile
000's All adults Men Women A B C1 C2 D E Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ Main shopper Main shopper – female 438 75 363 6 57 148 97 75 55 212 116 52 37 15 6 277 243 % Cov 0.90 0.32 1.45 0.30 0.52 1.05 0.96 0.98 1.38 2.70 1.53 0.58 0.47 0.21 0.06 0.84 1.13 % Profile 100 17.12 82.88 1.37 13.01 33.79 22.15 17.12 12.56 48.40 26.48 11.87 8.45 3.42 1.37 63.24 55.48 Index 100 35 161 34 58 116 107 109 154 301 171 65 53 24 7 94 126
Source: NRS April 2007 – March 2008
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