November 20, 2007
BROAD CHALKE PUPILS COME TOP OF THE CLASS IN NATIONAL RECYCLING COMPETITION
Eco-minded youngsters and staff at Broad Chalke Church of England Primary School, have scooped £1,000 for going green in the classroom. The school has won the ‘Education in Action’ award in the UK finals of the Yellow Woods Challenge – an environmental campaign for schools run by Yellow Pages working in partnership with the Woodland Trust and local authorities across the UK. The Challenge rewards schools for recycling old Yellow Pages directories and applauds environmental learning in the classroom. Broad Chalke pupils learned about recycling and the environment in special assemblies and used the old directories in lessons stretching from maths through to art, when they made a sculpture of a tree. The youngsters also carried out a successful communications campaign in the local paper and shops, helping them to recycle a total of 402 old directories in the competition. Susannah Finn, chair of the judges at Yell, the publisher of Yellow Pages directories said: “What stood out on this entry was the way teachers and pupils clearly integrated directory recycling and the Challenge‟s environmental and fun messages across the art, history and maths curricula.”
Mrs Margaret Pearson, headteacher at Broad Chalke CofE Aided Primary School, said: “The children were thrilled when they learnt we had won the national award. We intend to use our prize money to help create a willow walk and outdoor classroom which will allow us to continue the children‟s environmental learning in more natural surroundings.” For every pound Yellow Pages award to schools, it gives a matching pound to the Woodland Trust‟s „Tree For All‟ campaign – the most ambitious children‟s tree-planting project ever launched in the UK. Caroline Prout, corporate fundraiser at the Woodland Trust, said: “I was obviously very impressed by the school‟s tree sculpture and I‟m delighted with the match funding from this award - it will help us plant and care for a hundred trees in the UK. Thank you!” The Woodland Trust will receive further match funding when the results of the Yellow Pages UK Sculpture Competition are announced. Schools that have built the best giant sculptures from old Yellow Pages directories will be decided by an online public vote. Visit www.yellow-woods.co.uk between November 26 and December 9 to vote for your favourite to win. The 2008 Yellow Woods Challenge will take place in Salisbury in June next year. To find out more information about the local Yellow Woods Challenge, call Kevin Humphreys, Salisbury District Council on 01722 434 582 or visit www.yellowwoods.co.uk ENDS Photo opportunity: Kirk, the Yellow Woods Challenge mascot, will present a cheque for £1,000 and a special certificate to pupils and staff at an awards ceremony on 23 November at 2.00pm. For media enquiries, please contact Anne Codling, Yell Public Relations Department on 0118 950 6724 or Kevin Humphreys, Salisbury District Council on 01722 434 582.
Notes to editors: Yellow Woods Challenge The Yellow Woods Challenge is run by Yellow Pages, working with the Woodland Trust and 101 local authorities across the UK. The campaign aims to recycle old Yellow Pages directories and save landfill; educate children about the environment and support the Woodland Trust's „Tree For All‟ tree planting campaign. Schools recycling the most Yellow Pages directories per pupil win cash prizes locally and nationally. In the Yellow Woods Challenge 2007, schools could also enter the UK Sculpture Competition and the UK Merit Awards, which had four categories: Most Promising Newcomer, Most Improved School, Community Involvement and Education in Action. For every pound Yellow Pages awards to schools in cash prizes, a matching pound is given to the Woodland Trust. Nearly 2,300 schools were involved in the Yellow Woods Challenge 2007, recycling 733 tonnes of old Yellow Pages directories into brand new products. For further details, visit: www.yellow-woods.co.uk, email: firstname.lastname@example.org or call 0118 950 6724. Yellow Pages The paper used for Yellow Pages directories in the UK contains 51% recycled fibre plus wood fibres from forestry waste, sourced from sustainably managed forests in Finland. The paper is white and printed with a yellow colour wash. Old Yellow Pages directories can be recycled into cardboard, animal bedding, egg boxes, packaging and insulation materials and newsprint. Yellow Pages directories are published by Yell, a leading international directories business operating in classified advertising markets in the UK, US, Spain and Latin America. Woodland Trust The Woodland Trust is the UK‟s leading woodland conservation charity. It has 300,000 members and supporters. The Trust has four key aims: i) No further loss of ancient woodland; ii) Restoring and improving the biodiversity of woods; iii) Increasing new native woodland; iv) Increasing people‟s understanding and enjoyment of woodland. Established in 1972, the Woodland Trust now has over 1,000 sites in its care covering approximately 20,000 hectares (50,000 acres). Access to its sites is free. Further news can be found at www.woodland-trust.org.uk/yell *The Woodland Trust's ‘Tree For All’ campaign grew from a simple vision – that every child should have the chance to plant trees. The most ambitious children's tree-planting project ever launched in the UK, it will help plant 12 million trees giving one million children the chance to make a positive difference. For further details, visit: www.treeforall.org.uk For media enquiries contact: Natalie Clark, corporate, PR & communications officer on 01476 581112, email email@example.com or the Woodland Trust Press Office on 01476 581121, e-mail firstname.lastname@example.org