retail advertising

Retail Advertising 2008 Rates 62nd Annual Grange Insurance Ohio North-South Classic — Chris Parker, ThisWeek Photographer Hilliard elementary schools raise money for the Make-A-Wish foundation — Joy Parker, ThisWeek Photographer Hound puppies in Rocky Fork — Tim Norman, ThisWeek Photographer We’re in your neighborhood 1. PERSONNEL Stephen Zonars, General Manager ThisWeek Community Newspapers 740-548-1273 szonars@the.dispatch.com Earl Smith, Director of Advertising Sales ThisWeek Community Newspapers 740-888-6002 esmith@thisweeknews.com Christal Jones Shiller, Retail Sales Manager ThisWeek Community Newspapers 740-888-6003 cshiller@thisweeknews.com Member of Suburban Newspapers of America Nationally represented by U.S. Suburban Press, Inc. Audited by Audit Bureau of Circulations 2. OFFICES Corporate Office 7801 North Central Drive Lewis Center, Ohio 43035 Phone 740-888-6000 Fax 740-888-6001 Licking County Office 23 1⁄2 South Park Place, Suite 205 Newark, Ohio 43055 Phone: 740-349-2779 Fax: 740-345-2308 3. COMMISSION AND CASH DISCOUNT a. 15% commission is granted to recognized agencies for retail advertising at the open rate. Color charges are not commissionable. b. Terms are cash with copy until credit has been established with the credit department. Payment is required thirty (30) days from the date of the statement. A finance charge is assessed on past due amounts. c. No cash discount. d. Statements are billed net. 4. ADVERTISING POLICIES a. All advertising subject to publisher’s approval. b. Advertisers who proof their ads assume full responsibility for accuracy. c. The liability of ThisWeek for any material error caused by ThisWeek in an advertisement is limited to crediting to the account of the advertiser an appropriate portion of the price of the advertisement containing the error. The portion will be determined by ThisWeek, according to the seriousness of the error. In no event will the credit be greater than the price of the first advertisement containing the error. d. ThisWeek has a policy of not rejecting paid advertising unless its content may be construed as defamatory, invasive of the privacy of others, fraudulent, obscene, or otherwise unlawful. In submitting copy, the advertiser represents and warrants that its content is truthful, is not defamatory, is not invasive of the privacy of others, and is in compliance with all federal, state, and local laws and regulations. e. The advertiser and/or advertising agency assumes all responsibility for advertising published and agrees to assume any and all responsibility for claims occurring there against ThisWeek. f. Political and Going-Out-Of-Business ads are cash in advance only. g. Regular display rates apply to single advertisers only. h. No split billing. i. No guarantee of position. No adjustments, reinsertions, or refunds will be made because of the position in which any advertisement appears. j. All accounts must be paid in advance on or prior to specific edition deadlines, unless other credit terms have been approved. k. Advertising layouts and copy prepared by ThisWeek employees are the property of ThisWeek and cannot be reproduced in any other media without the expressed written consent of ThisWeek. l. Failure to Insert – The liability of ThisWeek for omitting an advertisement from any edition, in which it was scheduled or ordered for publication, is limited to publishing the advertisement in another mutually agreeable edition at applicable rates. m. Alcoholic Beverages – Alcohol advertising accepted. n. Tobacco – Tobacco advertising not accepted. o. Cancellations – Advertising cancelled past the published deadline is subject to being billed at 50% of the reserved ad space. p. Retail advertising rates apply to any advertiser who sells goods or services directly to the consumer through one or more retail outlets. q. ThisWeek will not be responsible for photographs, drawings, or other materials left in its possession, although every effort will be made to return them in good condition. r. The publisher reserves the right to insert the words “Paid Advertisement” or “Political Advertisement” on any ad and all political advertising must be pre-paid. s. “Cause” advertising—Advertising that presents a statement of position on political, social, or other issues and that lists the names of persons supporting the position stated will not be accepted unless the advertiser submits evidence of consent for the use of supporting names in the form of checks made out to the advertiser or other satisfactory evidence in a form stating: supporter’s name, issue being supported, signature, and date. t. Earned rate adjustment applies to all unfulfilled contracts. 5. RETAIL ADVERTISING RATES 2008 a. ANNUAL FREQUENCY & BULK CONTRACTS. All advertising is sold by the column inch. Advertising appearing in any ThisWeek Community Newspaper, Dublin Villager, Grove City Record, Johnstown Independent, Rocky Fork Enterprise, or special advertising section accrues toward the fulfillment of a frequency or bulk contract. ANNUAL FREQUENCY AND BULK CONTRACTS 4 wks 13 wks 26 wks 52 wks or 90" or 420" or 920" or 1500" 3000" 5000" 7200" (Non-Profit) Publ. Date PUBLICATION Bexley Big Walnut (Sunbury) Canal Winchester Clintonville Delaware (incl. Sunbury) Dublin Villager Rocky Fork (Gahanna) German Village Grandview Grove City Record Hilliard Johnstown Independent Licking County Marysville New Albany Northland Olentangy (Powell) Pickerington Reynoldsburg South Side Upper Arlington West Side Westerville Worthington TOTAL Thu. Sun. Thu. Thu. Sun. Thu. Thu. Thu. Thu. Thu. Thu. Sun. Sun. Sun. Thu. Thu. Thu. Thu. Thu. Sun. Thu. Sun. Thu. Thu. Total Press Run 8,842 7,198 6,934 15,036 18,391 21,938 16,029 5,936 6,751 20,520 24,920 7,073 20,326 10,271 7,810 14,587 21,605 14,715 14,175 11,734 22,991 8,955 26,442 20,044 346,025 Nat’l. Open 11.65 9.40 9.40 12.00 14.54 15.30 12.98 9.40 9.40 14.68 14.20 9.59 16.50 11.88 9.59 12.85 13.65 12.12 12.80 9.68 15.15 11.88 15.66 15.15 Local Open 9.70 7.90 7.90 9.99 12.14 12.77 10.82 7.90 7.90 12.26 11.80 8.06 14.05 9.89 8.06 11.02 11.34 10.09 10.70 8.14 12.55 9.89 12.98 12.55 9.20 7.10 7.10 9.48 11.42 11.59 10.20 7.10 7.10 11.54 11.08 7.24 12.40 9.38 7.24 10.25 10.55 9.57 10.00 7.31 11.40 9.38 11.79 11.40 8.50 6.60 6.60 8.76 10.25 10.71 9.27 6.60 6.60 10.35 10.19 6.73 11.60 8.67 6.73 9.49 9.77 8.84 9.20 6.80 10.60 8.67 10.97 10.60 8.10 6.25 6.25 8.34 9.23 9.89 8.45 6.25 6.25 9.32 9.00 6.38 10.80 8.26 6.38 8.52 8.77 8.42 8.30 6.44 9.60 8.26 9.94 9.60 Rates effective January 31, 2008 7.90 6.65 6.45 6.30 6.05 6.05 8.14 8.98 9.37 8.14 6.05 6.05 9.06 8.79 6.17 9.75 8.06 6.17 8.31 8.56 8.22 8.10 6.23 9.05 8.06 9.37 9.05 5.10 5.10 6.85 7.65 8.19 6.90 5.10 5.10 7.73 7.49 5.20 9.35 6.78 5.20 7.14 7.35 6.92 6.95 5.25 8.00 6.78 8.29 8.00 4.95 4.95 6.64 7.45 7.98 6.75 4.95 4.95 7.52 7.18 5.05 9.48 6.58 5.05 6.89 7.09 6.71 6.70 5.10 7.75 6.58 8.03 7.75 4.55 4.55 6.49 6.94 7.31 6.23 4.55 4.55 7.00 6.71 4.64 8.65 6.43 4.64 6.43 6.62 6.55 6.25 4.69 7.15 6.43 7.42 7.15 CALCULATING THE PRICE OF AN AD: Choose market or combination of markets and appropriate contract level. Add rates together. Take appropriate multi-market discount (2 or more markets used in the same week with the same ad). Determine total column inches of ad by multiplying columns wide by inches high (ex: 2col x 3" = 6 col inches). Multiply discounted rate by total column inches. Result is total ad price per insertion. CLOSING TIME (DEADLINES) Publication Day Delaware, Big Walnut/Sunbury, Johnstown, Marysville, South Side & West Side PUBLISH SUNDAY Licking County PUBLISH SUNDAY Dublin, Gahanna, German Village, Hilliard, New Albany, Olentangy (Powell), Upper Arlington, Westerville & Worthington PUBLISH THURSDAY Bexley, Canal Winchester, Clintonville, Grandview, Grove City, Northland, Pickerington & Reynoldsburg PUBLISH THURSDAY Proof Deadline: Tue., 3 p.m. Final Space Reservations Wed., 3 p.m. Digital Ready PDF Format Wed., 5 p.m. Proof Corrections Due Back Thu., noon Wed., 3 p.m. Fri., 3 p.m. Thu., 3 p.m. Mon., noon Thu., 5 p.m. Mon., noon Fri., noon Mon., 5 p.m. Fri., 3 p.m. Fri., 3 p.m. Mon., noon Mon., 5 p.m. *Revised: 082008 7. COLOR RATES AND DATA Use black and white rates plus these applicable charges: Spot color $150 per market Process color $250 per market b. A 15% agency discount may be applied to national and local open rates and are only available to recognized agencies. c. National open rate applies to all national advertising agencies and advertising customers who do not have a presence in the Columbus MSA. A 15% agency discount may be applied. d. Distribution audited by Audit Bureau of Circulations. e. Other premium positions available. See your account executive for details. Premium positions must be requested at least 48 hours in advance of regular deadlines. If position is available, the advertiser will be notified prior to deadline. Maximum Color Charge: Spot color $1000 Process color $1500 12. ROP DEPTH REQUIREMENT The minimum ad size requirement is 1 column x 1 inch. a. STANDARD PAGE Minimum size acceptable: 1 column inch. Advertisements over 19 inches deep will be billed full column depth, 21 inches. b. TABLOID PAGE Minimum size acceptable: 1 inch. Advertisements over 10 inches deep will be billed full column depth, 12 inches. GUARANTEED POSITION/PREMIUMS FRONT PAGE: MAIN SECTION Available every week. Size 2 column x 2 inches. Pricing by market circulation: 0-10,050 $200 per market 10,051 - 15,000 $250 per market 15,000+ $350 per market All prices include spot color. Multi-market discounts do not apply. No photos, price pointing permitted. Strict image ad only. Rates are net. SECTION FRONT: Available on all sections (except front cover), every week. Size 6 column x 3 inches. 35% premium in addition to the applicable rate. Advertising copy subject to approval and editorial availability. Multi-market discounts do not apply. Rates are net. 15. MECHANICAL MEASUREMENTS STANDARD BROADSHEET: Page size: 10.88" x 21". 6 columns per page x 21" depth = 126" per page. Ads over 19" in depth will be billed at 21". Ads full depth must allow for 0.25" for folio. Ad Column Widths 1 column 2 columns 3 columns 4 columns 5 columns 6 columns double truck Widths in Decimals 1.73" 3.56" 5.39" 7.22" 9.05" 10.88" 22.6" 6. MULTIPLE MARKET DISCOUNTS ROP Ad Discounts 2 editions 3 editions 4 editions 5 editions 6 editions 7-12 editions 13-17 editions 18+ editions 5% 10% 15% 20% 25% 30% 33% 35% TABLOID: Page size: 9.63" x 11.63". 5 columns per page x 12" depth = 60" per page. Ads over 10" in depth will be billed at 12". Ad Column Widths 1 column 2 columns 3 columns 4 columns 5 columns double truck Widths in Decimals 1.73" 3.56" 5.39" 7.22" 9.05" 18.86 (Same ad, same week, does not apply to color.) 8. INSERTS PREPRINT INSERTS (net rate per thousand) # of pages Single sheet 4 pages 8 pages 12 pages 16 pages 1x $44.00 46.00 48.00 50.00 52.00 4x 41.50 43.50 45.50 47.50 49.50 12x 38.50 40.50 42.50 44.50 46.50 26x 36.50 38.50 40.50 42.50 44.50 52x 34.50 36.50 38.50 40.50 42.50 WEPRINTS WePrints are customized inserts printed and distributed by ThisWeek Community Newspapers. WePrints are a cost-effective way to reach your customers with a unique and targeted message. WePrint pricing varies depending on printed piece, quantity, and distribution. See your account executive for details. 9. POST-IT ® NOTES Front Page Post-it® Notes Note Size: 3" x 3". Print areas: Front 2.625"x2.625" & Back 2.625"x1.437" Standard paper color: yellow or white. Standard ink colors: Black, Blue #300, Brown #168, Burgandy #215, Green #347, Teal #320, Purple #527, and Red #185. Reservations and materials due 21 days in advance of publication date. Prices include printing, application, and distribution. Minimum order quantity: 12,500. Smaller quantities available upon request. Cost per thousand net. Not currently available in all 23 markets. See your account executive for details. Minimum 5,000 pieces. Custom zoning additional $5.00 CPM. Must be shipped to arrive 10 days prior to distribution date. A charge of $5.50 CPM will be applied for inserts received not cross-tied. For preprints weighing more than 3 ounces, a charge of $17 per thousand for each additional ounce will be assessed. Billed in tenths of one ounce. For pre-prints that exceed 24 pages, an additional charge of $0.90 per tabloid page per thousand will be assessed. Maximum Size: 10.5" x 13" total size or must be quarter-folded. DELIVERY INSTRUCTIONS Preprints supplied by advertiser to be delivered to On Target Marketing facility uniformly and securely cross-tied (tied in opposing directions) in uniform quantities, preferably 300s, 200s or 100s. Single ties, single straps, single bands and slip-sheets are NOT acceptable. Material must be flagged appropriately at the time it is delivered to the warehouse by the customer or customer’s transportation representative. Delivery must be clearly marked with “ThisWeek Delivery.” • client (advertiser) name • material description (clearly ID the preprint to match the description on the order) • publish date (Thursday or Sunday) • name of account executive Inserts for Thursday delivery date must be in house by 4:30 p.m. the Monday prior to insert date. No deliveries will be accepted on Wednesday or Friday before noon. Schedule for receipt of upcoming ThisWeek delivery: Tuesdays: 8:30 a.m. - 5:00 p.m. (9 days prior) Wednesdays: 3:00 - 5:00 p.m. (8 days prior) Thursdays: material will not be accepted Fridays: 3:00 - 5:00 p.m. (6 days prior) Mondays: 8:30 a.m. - 5:00 p.m. (3 days prior) Receiving docks located at 7801 North Central Drive, Lewis Center, Ohio 43035. Preprints for Johnstown ONLY must be delivered to DCS Hebron Warehouse, 1120-A O’Neill Dr., Hebron, OH 43025. Cross tied in 300s delivered by Tuesday prior to insert date. PREPRINT VOLUME DISCOUNTS (Discounts are based on annual quantity distributed.) Quantity 100,000 - 150,000 pcs. 150,001 - 200,000 pcs. 200,001 - 300,000 pcs. 300,001 + pcs. Discount - $1.00 / M - $2.00 / M - $3.00 / M - $4.00 / M 10. SPECIAL SERVICES a. CREATIVE SERVICES Available to design and create effective, results-producing advertisements. b. THIRD PARTY AD DELIVERY SERVICES Transmissions are accepted through these services only: AP AdSend, AdDirect, and AdTransit. AdSend transmissions use site code: OHWTW c. ELECTRONIC ADVERTISING SERVICES Electronic Advertising Services accepts advertising through our web site, and through supported delivery service providers. E-mail submissions are not accepted. Electronic files can be uploaded on the Internet at our printads web site: http://printads.thisweeknews.com Call Electronic Services at 614-461-7500 for more information on how to use this convenient, free service. After on-line or phone registration, you can begin sending your ads through our PrintAds submission page. This service features a time saving pre-filled submission form and an e-mail submission confirmation. d. CO-OP RECOVERY SERVICE Find, use, and collect your co-op funding to expand your ad budget and increase exposure to your business. Many manufacturers offer co-op advertising dollars to their customers. We can help you find your co-op dollars. e. MARKET RESEARCH Information regarding targeted delivery, total market coverage, and other database marketing services is available. * Discount taken off preprint contract rate. DIGITAL ADVERTISING GUIDELINES Acceptable DIGITAL AD FILES are press-optimized Mac or Windows Acrobat PDF files only. • Meeting the mechanical requirements are the responsibility of the media author. We cannot be responsible for improperly prepared files. Technicians may have to edit submissions for print quality purposes. • Fonts supported: Type 1 Postscript fonts.All fonts must be embedded in the PDF.Do not apply “styles”to fonts as there may not be a corresponding face.Use the actual fonts that meet your needs.(i.e.:Times Bold Italic). • Native applications supported: None. PDFs are required. • Digital Element files supported: High quality EPS, TIFF, JPG, BMP at appropriate resolutions, text in raw text (.txt) and Microsoft Word (.doc) formats.Images taken from the Internet are 72 dpi and not suitable for print. • Resolution: Halftone Resolution is 200 dpi for newsprint or 300 dpi for glossy magazine. Linework Resolution 600 dpi at final size. • Color Space supported: CMYK Process only. We do not offer support for RGB, Lab, Index, PMS and spot color-based duotones, although PMS colors may be used for commercial work. Please check with your sales representative. • For black to knock out of another color, create a 98% black color, set trapping preference to “trap”or “knockout”inside your file. • Black text should always be 100% black only.“Rich”or 4-color black text does not register well and will ruin your file. • Newsprint Imaging Limitations: Ink density maximum is 280%, 240% is optimal.(Ink density may also be referred to as Total Area Coverage, or TAC).For example:100% Cyan, 100% Magenta, 50% Black and 60% Yellow=310% ink density. 100% Cyan, 80% Magenta, 10% Black and 40% Yellow = 230% ink density. • Minimum type size=6pt. Minimum reverse type size = 10 pt sans serif, 12 pt serif. Minimum line rule = .007”, or .5 pt. • Newsprint Dot Gain: 28%. • We accept CDs and DVDs. Label all disk media with account name, publication, date and return address. Although we attempt to return all material, there is no guarantee, so please do not send us your only copy. 20. WEB ADVERTISING Web advertising is available on ThisWeekNews.com AD REQUIREMENTS: 72 dpi, JPG or GIF format, 30k file size Video ad: edited to :10 - :15 seconds, need permission to put up wording (before video) that prompts user to click before the video plays. Please allow 10 days for production by ThisWeek creative department. Rich media and flash available. HOME PAGE AD Leaderboard Tippy Top Right Square Tab Square Tower Small Rectangle SIZE COST (in pixels) (per thousand impressions) 728 x 90 775 x 30 300 x 250 300 x 250 160 x 600 300 x 100 $20 $14 $18 $18 $18 $12 $5 Featured Text Link na COMMUNITY AND ARTICLE PAGES AD Leaderboard Tippy Top Right Square Tab Square Tower Small Rectangle RUN OF SITE (ROS) AD Leaderboard Tippy Top Right Square Tab Square Tower Small Rectangle SIZE COST (in pixels) (per thousand impressions) 728 x 90 775 x 30 300 x 250 300 x 250 160 x 600 300 x 100 $18 $12 $16 $16 $16 $10 $5 Featured Text Link na SIZE COST (in pixels) (per thousand impressions) 728 x 90 775 x 30 300 x 250 300 x 250 160 x 600 300 x 100 $15 $8 $12 $12 $12 $8 $3* 16. SPECIAL CLASSIFICATION RATES a. CHARITABLE ORGANIZATIONS 13x contract rate is granted to pre-approved charitable organizations with nonprofit status. Featured Text Link na *Minimum of 50,000 impressions 17. CLASSIFIED RATE Classified rate card available upon request. • 3 month commitment provides a 10% discount • 6 month commitment provides a 20% discount • 1 year commitment provides a 25% discount For questions regarding available space and/or file requirements call your account executive or 740-888-6037. 19. MAGAZINES Columbus Parent Magazine is published monthly. Central Ohio Health Magazine is published monthly and is a partnership with Community Magazine Group. See your account executive for details. Rate cards available upon request. C I R C U L AT I O N M A P Bexley Big Walnut (Sunbury) Canal Winchester Clintonville Dublin Gahanna (Rocky Fork) German Village 8,842 7,198 6,934 15,036 21,938 16,029 5,936 Grandview Grove City Hilliard Johnstown Licking County Marysville New Albany Northland 6,751 20,520 24,920 7,073 20,326 10,271 7,810 14,587 Olentangy (Powell) Pickerington Reynoldsburg South Side Upper Arlington West Side Westerville Worthington 21,605 14,715 14,175 11,734 22,991 8,955 26,442 20,044 Delaware (incl. Sunbury) 18,391 Total Market Circulation: 346,025 *Total Press Run As Of: 8-13-08 We’re in your neighborhood Retail Advertising 740.888.6000 740.888.6001 fax Classified Advertising 614.883.1912 614.438.8159 fax Electronic Services 614.614.7500 Editorial / Sports / Photography 740.888.6100 740.888.6006 fax Home Delivery Customer Service 888.837.4342 Business Distribution 614.410.1797 We’re in your neighborhood