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					                                              Windows 7
                                              Customer Solution Case Study

                                              E-Publishing Platform Provider Optimizes Use
                                              of Operating System in a Month

                                              “Microsoft is making a commitment to us through
Customer: Awareness Communication             Front Runner, and we’re glad to return that
Technology, LLC
Web Site:
                                              commitment to Windows 7 compatibility.”
Customer Size: 50 employees                                Richard Jorgensen, Founder and CEO, Awareness Communication Technology
Country or Region: United States              Awareness Communication Technology, provider of an
Industry: Education
                                              e-publishing platform, wanted the benefits of migration to the
Customer Profile                              Windows® 7 operating system without the pain that can
Awareness Communication Technology
(AwareComm) has created an e-                 accompany a migration. So, it turned to the Front Runner
publishing platform, integrating content
with the power of Microsoft; built-in
                                              program. It received both technical and marketing support for
networks; and personal learning               Windows 7 compatibility, achieved compatibility in less than a
technology, delivered as branded offline
learning and online content-based             month, and made better use of the new software than it could
networks.                                     have on its own, says the company’s founder.
Software and Services
 Windows 7                                   Business Needs                               AwareComm provides an electronic
 Microsoft Dynamics                          You don’t have to sell Awareness             publishing platform with proven personal
  − Microsoft Dynamics CRM                    Communication Technology (AwareComm)         learning technology, offline learning, and
 Microsoft Office                            on the value of the Windows® operating       online communication (featuring Microsoft
  − Microsoft Office 2007                     system. The company has been supporting      Office Live Meeting), which brings
  − Microsoft Office Live Meeting             Windows pretty much ever since Windows       together publishers, businesses, schools,
  − Microsoft Office SharePoint Server        has been around. It made the leap to         educators, content creators, and trainers to
 Technology                                  development based on the Microsoft®          accelerate content application, sales, and
  − Microsoft .NET Framework                  .NET Framework soon after the availability   distribution. Given its history in the
 Services                                    of that technology and then integrated       marketplace, AwareComm has seen e-
  − Front Runner                              Microsoft Dynamics® CRM. AwareComm           publishing hardware come and go. It is
  − Microsoft Partner Program                 continues to integrate Microsoft products,   watching the current e-book market
                                              including Microsoft Office SharePoint®       closely—and betting its business on the
                                              Server 2007 and other Microsoft Office       continued marketplace dominance of
                                              2007 products. Yet, Founder and CEO          Windows, particularly the market for low-
                                              Richard Jorgensen was concerned about        cost Windows-based netbook computers.
For more information about other              the migration path to the Windows 7
Microsoft customer successes, please visit:   operating system.                            “The high sales figures for Windows-based                                                              netbooks reflect that trend,” says
Jorgensen. “To continue to participate in                       provided a series of documents and               A key example of that greater usefulness is
this market would require compatibility with                    resources including requirements for             in the company’s application of the User
Windows 7. Our customers are accustomed                         Windows 7 compatibility and information          Account Control Isolation features of
to us being an innovator and early adopter                      on the Windows 7 certification and logo          Windows 7. Those features help to ensure
of technology and expect us to be                               program.                                         that software—such as content published
compatible with Windows 7.”                                                                                      through the AwareComm platform—is
                                                                During the initial two-week period, Della        isolated on a shared computer to the
The company’s software was already                              Jorgensen was on the phone with Front            authorized user, and is unavailable to
compatible with the Windows Vista®                              Runner technical support engineers about         other users of that computer.
operating system, but Jorgensen                                 twice a week and knew that support was
remembered the migration process as                             available whenever it was needed, she            “We publish content for more than 25
laborious and time-consuming. Due to the                        recalls. “I was very impressed with the          industries, including subjects ranging from
depth and breadth of Microsoft products                         quality of Front Runner support. The             re-training, organization, culture, legal,
integrated into its platform, AwareComm                         support engineer took an active interest         autism, and family problems,” says Richard
faced a challenge in migrating to Windows                       and worked with our staff whenever help          Jorgensen. “Windows 7 helps to ensure the
7. Jorgensen wanted a faster and more                           was needed—even when the conversation            privacy of the people who use our
effective migration path.                                       went well past the end of his day. And           software.”
                                                                when he didn’t have the answers, he
Solution                                                        brought in specialists who did.”                 Jorgensen also sees the Windows 7 feature
Jorgensen and AwareComm found an                                                                                 being of particular interest to franchise
effective migration path to Windows 7                           AwareComm also plans to take advantage           organizations, or others whose primary
compatibility, thanks to the Microsoft Front                    of the marketing aspects of the Front            assets are based on intellectual property,
Runner for Windows 7 early adopter                              Runner program. With compatibility               which are now better protected by being
program. Front Runner provides both                             achieved, it plans to use the Front Runner       available only to the authorized user.
technical and marketing resources to help                       stamp on all e-mail correspondence and
companies get their applications                                on its Web site. It also plans to be listed on   ”Front Runner has enabled us to hone the
compatible with the latest Microsoft                            the Pinpoint Web site directory, and to use      already-proven AwareComm platform and
technologies, and then to promote that                          the public relations and marketing               take it to a new level of excellence,” he
compatibility.                                                  templates available through the program.         says. “As a result of Front Runner, we will
                                                                                                                 submit more than 100 applications to the
Among the Front Runner technical                                Benefits                                         Windows 7 logo program. Additionally, we
resources that AwareComm used were the                          One of the biggest benefits of the Front         have become a Microsoft Certified Partner
training and technical support features of                      Runner program to AwareComm was the              and are well on our way to becoming a
the program. Della Jorgensen, Chief                             speed and efficacy of the migration to           Gold Certified Partner.”
Operating Officer at AwareComm, went to                         Windows 7 compatibility. “Compare this to
the Front Runner Web site and launched                          past experiences and the difference was          “Without Front Runner, we would not have
two of the training videos available there.                     like flipping over a pancake,” says Richard      been able to optimize our use of Windows
                                                                Jorgensen. “We were compatible in less           7. Nor would we have devoted the
“Watching the Front Runner training videos                      than a month, we didn’t need to resort to        resources to Windows 7 that we have. But
on Windows 7 gave me a good grounding                           workarounds, and the experience was              Microsoft is making a commitment to us
in what was new about the technology and                        actually delightful. More than merely being      through Front Runner, and we’re glad to
also helped to ensure that when I called                        compatible with Windows 7, Front Runner          return that commitment to Windows 7
technical support, I would be able to                           helped us to take real advantage of              compatibility.”
communicate in a way that would be well                         Windows 7 to make our software more
understood,” she says. Front Runner also                        useful to our customers.”

This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS

Document published October 2009

Description: Awareness Communication Technology, provider of an e-publishing platform, wanted the benefits of migration to the Windows® 7 operating system without the pain that can accompany a migration. So, it turned to the Front Runner program. It received both technical and marketing support for Windows 7 compatibility, achieved compatibility in less than a month, and made better use of the new software than it could have on its own, says the company’s founder.