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STRATEGIC ACTION PLAN
EXECUTIVE SUMMARY
Completed December 2007
Why a Strategic Action Plan?
The Strategic Action Plan provides overall direction on the long path from where things
are now to where we hope they will be. It is a detailed multi-level plan that is
implemented and tracked and requires approval/active ongoing involvement of the
District VI Board and its membership and is the basis for continuous review and
improvement. It is a beginning, not an end!
The development of the District VI Strategic Action Plan was led by the District VI
Board of Directors and occurred over a 21-month period (April 2006 – December
2007). The process involved great amounts of input from Board Members, Members
and professionals of CPRS District VI, and Members of the CPRS State Board of
Directors and included the following steps:
1. Development of a Vision Statement
2. Development of a Mission Statement
3. Development of a Statement of Core Values
4. District-wide Survey
5. Organizational Self-Assessment
6. Adoption of Ends Policies
7. Development of Action Steps for a four-year period (2007-2010)
The following is an Executive Summary of CPRS District VI’s Strategic Action Plan.
The full document may be downloaded from the District VI website at
http://districtvi.cprs.org.
Page 1 of 8
CPRS DISTRICT VI
STRATEGIC ACTION PLAN
EXECUTIVE SUMMARY
I. VISION
District VI is a catalyst for professional growth and awareness of the benefits of recreation,
parks and open space to our communities.
II. MISSION
District VI is dedicated to providing information, training and resources to support the
professionals in the District to create and enhance a higher quality of life in our communities
through people, parks and programs.
III. CORE VALUES
• Inclusivity • Professional Growth
• Accessibility • Lifelong Learning
• Diversity of Experience • Fun, Play and Celebration
• Spirituality (Mind, Body, & Soul) • Collaboration
• Service to Community • Open Communication
• Environmental Stewardship • Acknowledgement of
• Personal Development Community/Professional
• Healthy Lifestyles Accomplishments
Note: These Core Values were adapted from the CPRS VIP Action Plan. The final three values
were added by the District VI Board.
IV. ENDS POLICIES
E-1 Members have the tools to:
A. Understand, articulate, and operate from the core values, vision and
mission set out in their VIP Action Plan
B. Brand Parks and Recreation as an essential community service.
E-2 Members have educational opportunities to develop the skills and knowledge to
succeed within the parks and recreation profession.
E-3 Member’s concerns are heard by legislators in the creation of relevant public
policies that affect parks and recreation.
A. Members are informed of proposed public policies of substantial importance
to the profession.
E-4 Increase and maintain membership and involvement in District, Region, and State
Boards and functions.
E-5 Build morale and collaboration among agency professionals.
Note: The CPRS State board has completed their work to consolidate the Ends Policies from 6
areas to 3 areas. The above Ends Policies are effective as of July 2006. Ends Policies 1-3
above were adopted from the State Board’s Ends Policies. Ends Polices 4-5 were added by
District VI to address specific needs of the District.
Page 2 of 8
V. ACTION STEPS
Action steps for 2007-2008 are included in this summary.
2007
Ends Policy Action Item Description Member Timeline Notes
Responsible
E-1 Members have the tools to:
1. Understand, articulate, and operate from the core values, vision and mission set out in their VIP Action Plan
2. Brand Parks and Recreation as an essential community service.
E-1.1 1. Offer a training for agencies and Nick November Completed
Commissioners about CPRS 2007
brand and VIP once per year
E-1.2 2. Reinforce VIP during Nick January 2008 Completed
Commissioners Banquet, Awards
and Installation banquet and at all
events
E-1.2 3. Hold meetings in different cities Create annual meeting calendar Nate January 2007 Completed
and ongoing
E-2 Members have educational opportunities to develop the skills and knowledge to succeed within the parks and recreation profession.
E-2.3 1. Continue to offer student City of Santa January 2007 Completed –
scholarships Cruz/Scholarship offered. No
Committee recipient this year
E-3 Member’s concerns are heard by legislators in the creation of relevant public policies that affect parks and recreation.
A. Members are informed of proposed public policies of substantial importance to the profession.
N/A
E-4 Increase and maintain membership and involvement in District, Region, and State Boards and functions.
E-4.1 1. Be involved in CPRS Coordinate transportation for Nate October 2007 Completed
conferences in our District (e.g. California Aquatics Management
at the Asilomar) – fundraiser? – School
Ways & Means Committee?
E-4.1 2. Send all announcements/flyers Nick Ongoing Ongoing
out through District email list
E-4.1 3. Continue to distribute a District Cindy January 2007 Completed
Directory
E-4.1 4. Keep the website up to date City of Ongoing Ongoing
Page 3 of 8
Ends Policy Action Item Description Member Timeline Notes
Responsible
Watsonville
E-5 Build morale and collaboration among agency professionals.
E-5.1 1. Continue to plan an Awards and City of Monterey January 2008 Completed
Installation Banquet
E-5.1 2. Continue to obtain Corporate Steve Ongoing Ongoing
sponsorships to enhance quality
of events and programs
Page 4 of 8
2008
Ends Policy Action Item Description Member Timeline Notes
Responsible
E-1 Members have the tools to:
1. Understand, articulate, and operate from the core values, vision and mission set out in their VIP Action Plan
2. Brand Parks and Recreation as an essential community service.
E-1.1 1. Offer a training for agencies and
Commissioners about CPRS
brand and VIP once per year
E-1.2 2. Reinforce VIP during January 2009
Commissioners Banquet, Awards
and Installation banquet and at all
events
E-1.2 3. Hold meetings in different cities Create annual meeting calendar Nate January 2008
and ongoing
E-1.2 4. More interaction between the Region 2 event/social – maybe at
region Roaring Camp?
E-1.2 5. Promote “July is Parks and • Organize a park clean up day –
Recreation Month.” collaborate with companies,
possibly collaborate with groups
that already conduct clean ups
(e.g. Ventana Wilderness)
• Organize a 5K or basketball
Tournament – work with
SANCRA
• Country picnic or other social
event
E-1.2 6. Include one article or link to VIP
information and/or
implementation strategies on all
marketing materials
E-2 Members have educational opportunities to develop the skills and knowledge to succeed within the parks and recreation profession.
E-2.1 1. Use resources to develop training Look at survey results for training
opportunities ideas
E-2.1 2. Offer a Parks training
E-2.2 3. Create an annual calendar of all
trainings, including District,
region, state, and national
trainings. Post to website
Page 5 of 8
Ends Policy Action Item Description Member Timeline Notes
Responsible
E-2.2 4.Educate members on how to get
info on our training opportunities
(e.g. website)
E-2.2 5. Trainings/Events directed at
particular positions – i.e. for front
line staff or coordinators or parks
staff; e.g. program planning,
supervising PT staff, how to get
that promotion
E-2.3 6. Revise scholarship application or
revamp the whole program
E-3 Member’s concerns are heard by legislators in the creation of relevant public policies that affect parks and recreation.
A. Members are informed of proposed public policies of substantial importance to the profession.
E-3.1 1. Inform members about legislative
happenings especially before
conferences
E-3.1 2. Add legislative updates to
District VI website
E-4 Increase and maintain membership and involvement in District, Region, and State Boards and functions.
E-4.1 1. Be involved in CPRS
conferences in our District (e.g.
at the Asilomar) – fundraiser? –
Ways & Means Committee?
E-4.1 2. Send all announcements/flyers
out through District email list
E-4.1 3. Continue to distribute a District
Directory
E-4.1 4. Keep the website up to date
E-4.1 5. Need to educate professionals in
the District on the importance of
membership – so that if agency
does not pay for membership,
then hopefully they will want to
pay for it themselves
E-4.1 6. Create an annual calendar of
meetings, events, and trainings
and distribute
Page 6 of 8
Ends Policy Action Item Description Member Timeline Notes
Responsible
E-4.2 7. Create a District VI logo
E-4.2 8. Develop a VIP/District VI video • Create a video geared towards the
general public and/or for public
TV – Clay Lee from Hollister has
a connection at Gavilan College
• Debut video during 2009 Awards
and Installation dinner
E-4.2 9. Develop District VI pamphlet Israel
E-4.3 10. Develop a membership
Committee
E-4.3 11. Develop fundraising strategy
E-4.3 12. Aquatics Section does a great job •
Each Rep holds meetings with
of meeting on a regular basis – Section members
develop plan for all sections so• Put info on each section and
that they meet regularly and offer meetings on website
educational opportunities • Youth & Teens (like YTRS) –
organize summer training
• Therapeutic?
• Aging Section?
• Support Staff Section?
• Parks?
E-5 Build morale and collaboration among agency professionals.
E-5.1 1. Continue to plan an Awards and
Installation Banquet
E-5.1 2. Continue to obtain Corporate
sponsorships to enhance quality
of events and programs
E-5.1 3. Support Staff Luncheon
E-5.1 4. Park Ops – thank you lunch
E-5.1 5. More strictly social/networking
events (e.g. conference socials,
sporting event outings)
E-5.1 6. Public Events/Programs where
we invite non-members: i.e.
lectures/workshops/trainings on
childhood obesity, popular
culture, etc.
Page 7 of 8
Ends Policy Action Item Description Member Timeline Notes
Responsible
E-5.1 7. Establish corporate partnerships
to host events i.e. w/ the new
REI, MB Nat’l Marine
Sanctuary, Pacific Edge, Kayak
Connection, O’Neill Sea Odyssey
E-5.1 8. Collaborate with SANCRA to
host socials
Page 8 of 8
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