STRATEGIC ACTION PLAN EXECUTIVE SUMMARY by qdk21196

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									                   STRATEGIC ACTION PLAN
                     EXECUTIVE SUMMARY
                                  Completed December 2007

Why a Strategic Action Plan?

The Strategic Action Plan provides overall direction on the long path from where things
are now to where we hope they will be. It is a detailed multi-level plan that is
implemented and tracked and requires approval/active ongoing involvement of the
District VI Board and its membership and is the basis for continuous review and
improvement. It is a beginning, not an end!

The development of the District VI Strategic Action Plan was led by the District VI
Board of Directors and occurred over a 21-month period (April 2006 – December
2007). The process involved great amounts of input from Board Members, Members
and professionals of CPRS District VI, and Members of the CPRS State Board of
Directors and included the following steps:

1.   Development of a Vision Statement
2.   Development of a Mission Statement
3.   Development of a Statement of Core Values
4.   District-wide Survey
5.   Organizational Self-Assessment
6.   Adoption of Ends Policies
7.   Development of Action Steps for a four-year period (2007-2010)

The following is an Executive Summary of CPRS District VI’s Strategic Action Plan.
The full document may be downloaded from the District VI website at
http://districtvi.cprs.org.




                                       Page 1 of 8
                                      CPRS DISTRICT VI
                                   STRATEGIC ACTION PLAN
                                    EXECUTIVE SUMMARY

I.     VISION
       District VI is a catalyst for professional growth and awareness of the benefits of recreation,
       parks and open space to our communities.

II.    MISSION
       District VI is dedicated to providing information, training and resources to support the
       professionals in the District to create and enhance a higher quality of life in our communities
       through people, parks and programs.

III.   CORE VALUES
               • Inclusivity                               • Professional Growth
               • Accessibility                             • Lifelong Learning
               • Diversity of Experience                   • Fun, Play and Celebration
               • Spirituality (Mind, Body, & Soul)         • Collaboration
               • Service to Community                      • Open Communication
               • Environmental Stewardship                 • Acknowledgement of
               • Personal Development                          Community/Professional
               • Healthy Lifestyles                            Accomplishments
       Note: These Core Values were adapted from the CPRS VIP Action Plan. The final three values
       were added by the District VI Board.

IV.    ENDS POLICIES
       E-1  Members have the tools to:
              A. Understand, articulate, and operate from the core values, vision and
                 mission set out in their VIP Action Plan
              B. Brand Parks and Recreation as an essential community service.

       E-2    Members have educational opportunities to develop the skills and knowledge to
              succeed within the parks and recreation profession.

       E-3    Member’s concerns are heard by legislators in the creation of relevant public
              policies that affect parks and recreation.
               A. Members are informed of proposed public policies of substantial importance
                  to the profession.

       E-4    Increase and maintain membership and involvement in District, Region, and State
              Boards and functions.

       E-5    Build morale and collaboration among agency professionals.

       Note: The CPRS State board has completed their work to consolidate the Ends Policies from 6
       areas to 3 areas. The above Ends Policies are effective as of July 2006. Ends Policies 1-3
       above were adopted from the State Board’s Ends Policies. Ends Polices 4-5 were added by
       District VI to address specific needs of the District.

                                              Page 2 of 8
V.      ACTION STEPS
        Action steps for 2007-2008 are included in this summary.

                                                                                      2007

 Ends Policy                   Action Item                             Description                    Member              Timeline              Notes
                                                                                                     Responsible
E-1 Members have the tools to:
    1. Understand, articulate, and operate from the core values, vision and mission set out in their VIP Action Plan
    2. Brand Parks and Recreation as an essential community service.
E-1.1           1. Offer a training for agencies and                                              Nick                  November        Completed
                    Commissioners about CPRS                                                                            2007
                    brand and VIP once per year
E-1.2           2. Reinforce VIP during                                                           Nick                  January 2008    Completed
                    Commissioners Banquet, Awards
                    and Installation banquet and at all
                    events
E-1.2           3. Hold meetings in different cities     Create annual meeting calendar           Nate                  January 2007    Completed
                                                                                                                        and ongoing
E-2 Members have educational opportunities to develop the skills and knowledge to succeed within the parks and recreation profession.

E-2.3             1.   Continue to offer student                                                City of Santa        January 2007       Completed –
                       scholarships                                                             Cruz/Scholarship                        offered. No
                                                                                                Committee                               recipient this year
E-3 Member’s concerns are heard by legislators in the creation of relevant public policies that affect parks and recreation.
    A. Members are informed of proposed public policies of substantial importance to the profession.

N/A
E-4 Increase and maintain membership and involvement in District, Region, and State Boards and functions.

E-4.1             1.   Be involved in CPRS                 Coordinate transportation for          Nate                 October 2007     Completed
                       conferences in our District (e.g.   California Aquatics Management
                       at the Asilomar) – fundraiser? –    School
                       Ways & Means Committee?
E-4.1             2.   Send all announcements/flyers                                              Nick                 Ongoing          Ongoing
                       out through District email list
E-4.1             3.   Continue to distribute a District                                          Cindy                January 2007     Completed
                       Directory
E-4.1             4.   Keep the website up to date                                                City of              Ongoing          Ongoing

                                                                           Page 3 of 8
 Ends Policy                 Action Item                         Description           Member           Timeline           Notes
                                                                                     Responsible
                                                                                   Watsonville
E-5 Build morale and collaboration among agency professionals.

E-5.1           1.   Continue to plan an Awards and                                City of Monterey   January 2008   Completed
                     Installation Banquet
E-5.1           2.   Continue to obtain Corporate                                  Steve              Ongoing        Ongoing
                     sponsorships to enhance quality
                     of events and programs




                                                                     Page 4 of 8
                                                                                2008

 Ends Policy                  Action Item                              Description               Member            Timeline             Notes
                                                                                                Responsible
E-1 Members have the tools to:
    1. Understand, articulate, and operate from the core values, vision and mission set out in their VIP Action Plan
    2. Brand Parks and Recreation as an essential community service.
E-1.1          1. Offer a training for agencies and
                   Commissioners about CPRS
                   brand and VIP once per year
E-1.2          2. Reinforce VIP during                                                                             January 2009
                   Commissioners Banquet, Awards
                   and Installation banquet and at all
                   events
E-1.2          3. Hold meetings in different cities    Create annual meeting calendar          Nate                January 2008
                                                                                                                   and ongoing
E-1.2          4. More interaction between the         Region 2 event/social – maybe at
                   region                              Roaring Camp?
E-1.2          5. Promote “July is Parks and           • Organize a park clean up day –
                   Recreation Month.”                      collaborate with companies,
                                                           possibly collaborate with groups
                                                           that already conduct clean ups
                                                           (e.g. Ventana Wilderness)
                                                       • Organize a 5K or basketball
                                                           Tournament – work with
                                                           SANCRA
                                                       • Country picnic or other social
                                                           event
E-1.2          6. Include one article or link to VIP
                   information and/or
                   implementation strategies on all
                   marketing materials
E-2 Members have educational opportunities to develop the skills and knowledge to succeed within the parks and recreation profession.

E-2.1            1.   Use resources to develop training   Look at survey results for training
                      opportunities                       ideas
E-2.1            2.   Offer a Parks training
E-2.2            3.   Create an annual calendar of all
                      trainings, including District,
                      region, state, and national
                      trainings. Post to website

                                                                            Page 5 of 8
 Ends Policy                  Action Item                            Description                    Member             Timeline   Notes
                                                                                                   Responsible
E-2.2            4.Educate members on how to get
                   info on our training opportunities
                   (e.g. website)
E-2.2          5. Trainings/Events directed at
                   particular positions – i.e. for front
                   line staff or coordinators or parks
                   staff; e.g. program planning,
                   supervising PT staff, how to get
                   that promotion
E-2.3          6. Revise scholarship application or
                   revamp the whole program
E-3 Member’s concerns are heard by legislators in the creation of relevant public policies that affect parks and recreation.
    A. Members are informed of proposed public policies of substantial importance to the profession.

E-3.1            1. Inform members about legislative
                    happenings especially before
                    conferences
E-3.1            2. Add legislative updates to
                    District VI website
E-4 Increase and maintain membership and involvement in District, Region, and State Boards and functions.

E-4.1            1.   Be involved in CPRS
                      conferences in our District (e.g.
                      at the Asilomar) – fundraiser? –
                      Ways & Means Committee?
E-4.1            2.   Send all announcements/flyers
                      out through District email list
E-4.1            3.   Continue to distribute a District
                      Directory
E-4.1            4.   Keep the website up to date
E-4.1            5.   Need to educate professionals in
                      the District on the importance of
                      membership – so that if agency
                      does not pay for membership,
                      then hopefully they will want to
                      pay for it themselves
E-4.1            6.   Create an annual calendar of
                      meetings, events, and trainings
                      and distribute


                                                                          Page 6 of 8
 Ends Policy                 Action Item                             Description                     Member       Timeline   Notes
                                                                                                    Responsible
E-4.2           7.   Create a District VI logo
E-4.2           8.   Develop a VIP/District VI video     •   Create a video geared towards the
                                                             general public and/or for public
                                                             TV – Clay Lee from Hollister has
                                                             a connection at Gavilan College
                                                         •   Debut video during 2009 Awards
                                                             and Installation dinner
E-4.2           9. Develop District VI pamphlet                                                  Israel
E-4.3           10. Develop a membership
                    Committee
E-4.3           11. Develop fundraising strategy
E-4.3           12. Aquatics Section does a great job    •
                                                         Each Rep holds meetings with
                    of meeting on a regular basis –      Section members
                    develop plan for all sections so• Put info on each section and
                    that they meet regularly and offer   meetings on website
                    educational opportunities       • Youth & Teens (like YTRS) –
                                                         organize summer training
                                                    • Therapeutic?
                                                    • Aging Section?
                                                    • Support Staff Section?
                                                    • Parks?
E-5 Build morale and collaboration among agency professionals.

E-5.1           1.   Continue to plan an Awards and
                     Installation Banquet
E-5.1           2.   Continue to obtain Corporate
                     sponsorships to enhance quality
                     of events and programs
E-5.1           3.   Support Staff Luncheon
E-5.1           4.   Park Ops – thank you lunch
E-5.1           5.   More strictly social/networking
                     events (e.g. conference socials,
                     sporting event outings)
E-5.1           6.   Public Events/Programs where
                     we invite non-members: i.e.
                     lectures/workshops/trainings on
                     childhood obesity, popular
                     culture, etc.


                                                                          Page 7 of 8
 Ends Policy               Action Item                 Description        Member       Timeline   Notes
                                                                         Responsible
E-5.1          7.   Establish corporate partnerships
                    to host events i.e. w/ the new
                    REI, MB Nat’l Marine
                    Sanctuary, Pacific Edge, Kayak
                    Connection, O’Neill Sea Odyssey
E-5.1          8.   Collaborate with SANCRA to
                    host socials




                                                           Page 8 of 8

								
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