The conference will feature distinguished Tasty Singapore ‘Food for Health and speakers from Singapore and the United States. the Soul’ Conference These consultants, chefs, F&B entrepreneurs, and retail specialists will offer their expert Marketing of Singapore’s insights on the F&B landscapes of America, Food & Beverage Industry Europe, and Singapore. Trends, successful case studies and anecdotes will be shared. In Conference Details addition, there will be a small breakout session for participants Date Thursday & Friday to interact closely with the visiting guests from US and Europe. 10 – 11 May 2007 Time 9:00 am – 7:00 pm (10 May 2007) • Day One will focus on how the uniqueness and capabilities 9:00 am – 6:00 pm (11 May 2007) Venue Arts House (Old Parliament House) of Singapore-based F&B companies can be enhanced 1 Old Parliament Lane • Day Two will explore how these strengths can be marketed Singapore 179429 to the rest of the world Fee S$100 (incl. of 5% GST) Organised by IE Singapore and co-sponsored by Yeo Hiap Seng, Programme* (detailed programme attached) the conference is part of the five-day Tasty Singapore Culinary Day 1 Mission that aims to profile Singapore cuisine, products and 0900 Introduction the Tasty Singapore brand to influential overseas culinary professionals. The goal is to eventually deliver Singapore 0930 Opening Keynote Presentation cuisine and food products to the mainstream American and What’s Hot Around the Globe European consumers. 1100 Panel Discussion I Food and Innovation Speakers from Singapore 1200 Welcome Address and Launch of Tasty Singapore Phase 3 Mr Mark Budden, Managing Director, Design Bridge 1230 Lunch Mr Ashok K Charan, Managing Director, ACNielsen Singapore Tasty Singapore Marketplace Mr Richard Eu, Group CEO, Eu Yan Sang Mr Lim Tian Wee, Regional Director, Gryphon Tea 1430 Short Presentation Singapore Food: For Health and Soul Mr Karthik Siva, Director of Strategy, Ogilvy & Mather Dr Grace Soon, Head of Nutrition Standards, Heath Promotion 1500 Breakout Discussion I Adding Singapore Flavors to the Western Board Cuisine and Culture Mr Jacky Tai, Principal Consultant, StrategiCom Ms Laetitia Wong, Account Manager, Euromonitor International 1630 Tea Break Mr Igantius Chan, Owner, Iggy's Restaurant 1700 Presentation II Understanding the Healthy Market Trends and Insights Speakers from the United States 1745 Panel Discussion II Mr Allan Becker, Principal, Food Management Partners Food For Health Mr Alan Casucci, Principal, Food Management Partners 1845 Discussion Roundup Mr Robert Dahni, Corporate Chef, Culinary Educator Ms Kathy Hayden, Managing Editor, Flavor and the Menu 1900 End of Day 1 Mr Chuck Hunt, Executive VP, New York Restaurant Association Mr Kurt Kulzer, Director of Culinary Innovation, Wegman’s Day 2 Ms Anita Lo, Owner, Annisa 0900 Welcome back and recap of Day 1 Mr Karta Owens, President, Associated Buyers 0930 Panel Discussion III Mr David Tsang, Senior Category Buyer, Tree of Life Successful Case Studies on F&B Marketing in Mr Jay Weinstein, Writer, New York Times the US 1100 Panel Discussion IV Marketing Singapore’s Food Products and Tasty Singapore, which was launched in April 2004, is an Restaurants to the World industry-wide branding initiative for Singapore’s food manufacturing industry. It offers a collective brand identity 1200 Lunch for Singapore food manufacturing companies venturing 1330 Concluding Keynote Panel overseas, communicating the distinctive personality of the Food For Health & Soul – Adapting to Singapore food industry as the ultimate reflection of creativity, Changing Consumer Trends innovation, quality and tradition. 1500 Concluding Remarks 1600 The Healthy Tasty Singapore Cookout and High Tea Organised by Co-sponsored by 1800 End of Conference Dress Code Business Attire *Programme is correct at time of printing but is subject to change without prior notice. PARTICIPATION FORM Tasty Singapore ‘Food for Health and the Soul’ Conference Marketing of Singapore’s Food & Beverage Industry Participant Information Registration If you are interested to attend this event, please email the completed registration form by Monday, 23 April 2007 to: Title: Mr / Mrs / Ms / Dr Ms Violet Oon Name + 65 6255 1037 DID firstname.lastname@example.org Contact Person from IE Singapore Chioh Ee Ling, Account Manager Job Title / Description + 65 6433 4737 DID email@example.com Cheque Payment Cheques should be made payable to International Enterprise Company Name Singapore. Please indicate your name, contact details and event name on the reverse side of the cheque. Cheques must reach us by Monday, 30 April 2007. Please mail your cheque to: Industry / Nature of Business Ms Violet Oon Violet Oon Consultants 10E Braddell Hill #23-20 Singapore 579724 Address Credit Card Payment (Visa or Mastercard) Credit Card No. Tel Expiry Date Cardholder’s Name Fax Authorised Signature Email Billing Address All prices are inclusive of 5% GST. Programme is correct at time of printing but is subject to change without notice. Payment is required upon registration and must be received Organised by Co-sponsored by prior to the event to guarantee your seat. IE Singapore reserves the right to refuse entry if payment is not received prior to the event. As there are limited seats, registration will be based on a first-come-first served basis. Full refunds will be given to unsuccessful registrants. There will be no refund for those who have paid but failed to turn up for the seminar. Participation is limited to 2 representatives per company. Tasty Singapore ‘Food for Health and the Soul’ Conference Marketing of Singapore’s Food & Beverage Industry 10 – 11 May 2007, Arts House (Old Parliament House), Singapore Detailed Programme* Day 1 0900 Introduction 0930 Opening Keynote Presentation What’s Hot Around the Globe: Insights on Trends in Food & Beverage Products in Singapore, Europe and US To understand consumer trends and behavior in relation to the F&B industry in Singapore, UK and US and explore the differences, the presentation touches on the growing awareness and emphasis on health. This will be followed by a Q&A session. 1100 Panel Discussion I Food and Innovation To discuss the central role of innovation and design in food – product development, packaging, menu design, food presentation and restaurant design and setup. 1200 Welcome Address and Launch of Tasty Singapore Phase 3 1230 Lunch Tasty Singapore Marketplace Lunch will feature Tasty Singapore Brand Ambassadors’ products. 1430 Short Presentation Singapore Food: For Health and Soul A recap of the different dishes featured during lunch, it provides a quick overview of Singapore cuisine to facilitate the following breakout discussion. 1500 Breakout Discussion I Adding Singapore Flavors to the Western Cuisine and Culture How can the Singapore flavor be incorporated in the kitchens of the world? What flavors are acceptable and successful? 1630 Tea Break 1700 Presentation II Global Health & Wellness Food Trends Explore retail food trends on a global and regional basis, on the basis of 5 basic platforms – organic, fortified / functional, naturally healthy, better-for-you and products for food intolerance. 1745 Panel Discussion II Food For Health An examination of the consumption patterns and nutritional intakes of consumers today. How can the F&B industry cater to the demands of the consumers for healthier, more nutritious and wholesome food options? 1845 Discussion Roundup 1900 End of Day 1 Day 2 Session 1: Australia and ASEAN 0900 Welcome back and recap of Day 1 0930 Panel Discussion III Successful Case Studies on F&B Marketing in the US Successful case studies on breakthrough F&B marketing or launches by US companies will be shared. This will set the bar for Singapore companies hoping to penetrate this competitive and challenging market. 1100 Panel Discussion IV Marketing Singapore’s Food Products and Restaurants to the World How can Singapore’s F&B companies position and market ourselves to the rest of the world? What are some of the potential strategies? What are some of the new medium we can consider? 1200 Lunch 1330 Concluding Keynote Panel Food For Health & Soul - Adapting to Changing Consumer Trends Successful entrepreneurs will share their views and strategies on how to build a business to cater to the changing needs and demands of consumers with stronger awareness of the self and the environment. 1500 Concluding Remarks 1600 The Healthy Tasty Singapore Cookout and High Tea Chefs will use Tasty Singapore products to cook up a healthy dish. This will be followed by a high tea reception. 1800 End of Conference *Programme is correct at time of printing but is subject to change without prior notice.
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