Marketing of Singapore's Food Beverage Industry by zry67523

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									The conference will feature distinguished                              Tasty Singapore ‘Food for Health and
speakers from Singapore and the United States.                         the Soul’ Conference
These consultants, chefs, F&B entrepreneurs,
and retail specialists will offer their expert
                                                                       Marketing of Singapore’s
insights on the F&B landscapes of America,                             Food & Beverage Industry
Europe, and Singapore.

Trends, successful case studies and anecdotes will be shared. In       Conference Details
addition, there will be a small breakout session for participants      Date    Thursday & Friday
to interact closely with the visiting guests from US and Europe.               10 – 11 May 2007
                                                                       Time    9:00 am – 7:00 pm (10 May 2007)
• Day One will focus on how the uniqueness and capabilities                    9:00 am – 6:00 pm (11 May 2007)
                                                                       Venue   Arts House (Old Parliament House)
  of Singapore-based F&B companies can be enhanced
                                                                               1 Old Parliament Lane
• Day Two will explore how these strengths can be marketed                     Singapore 179429
  to the rest of the world                                             Fee     S$100 (incl. of 5% GST)

Organised by IE Singapore and co-sponsored by Yeo Hiap Seng,           Programme* (detailed programme attached)
the conference is part of the five-day Tasty Singapore Culinary
                                                                       Day 1
Mission that aims to profile Singapore cuisine, products and
                                                                       0900   Introduction
the Tasty Singapore brand to influential overseas culinary
professionals. The goal is to eventually deliver Singapore             0930   Opening Keynote Presentation
cuisine and food products to the mainstream American and                      What’s Hot Around the Globe
European consumers.                                                    1100   Panel Discussion I
                                                                              Food and Innovation
Speakers from Singapore                                                1200   Welcome Address and Launch of Tasty
                                                                              Singapore Phase 3
Mr Mark Budden, Managing Director, Design Bridge
                                                                       1230   Lunch
Mr Ashok K Charan, Managing Director, ACNielsen Singapore
                                                                              Tasty Singapore Marketplace
Mr Richard Eu, Group CEO, Eu Yan Sang
Mr Lim Tian Wee, Regional Director, Gryphon Tea                        1430   Short Presentation
                                                                              Singapore Food: For Health and Soul
Mr Karthik Siva, Director of Strategy, Ogilvy & Mather
Dr Grace Soon, Head of Nutrition Standards, Heath Promotion            1500   Breakout Discussion I
                                                                              Adding Singapore Flavors to the Western
Board
                                                                              Cuisine and Culture
Mr Jacky Tai, Principal Consultant, StrategiCom
Ms Laetitia Wong, Account Manager, Euromonitor International           1630   Tea Break
Mr Igantius Chan, Owner, Iggy's Restaurant                             1700   Presentation II
                                                                              Understanding the Healthy Market Trends
                                                                              and Insights
Speakers from the United States
                                                                       1745   Panel Discussion II
Mr Allan Becker, Principal, Food Management Partners
                                                                              Food For Health
Mr Alan Casucci, Principal, Food Management Partners
                                                                       1845   Discussion Roundup
Mr Robert Dahni, Corporate Chef, Culinary Educator
Ms Kathy Hayden, Managing Editor, Flavor and the Menu                  1900   End of Day 1
Mr Chuck Hunt, Executive VP, New York Restaurant Association
Mr Kurt Kulzer, Director of Culinary Innovation, Wegman’s              Day 2
Ms Anita Lo, Owner, Annisa                                             0900     Welcome back and recap of Day 1
Mr Karta Owens, President, Associated Buyers                           0930     Panel Discussion III
Mr David Tsang, Senior Category Buyer, Tree of Life                             Successful Case Studies on F&B Marketing in
Mr Jay Weinstein, Writer, New York Times                                        the US
                                                                       1100     Panel Discussion IV
                                                                                Marketing Singapore’s Food Products and
   Tasty Singapore, which was launched in April 2004, is an
                                                                                Restaurants to the World
   industry-wide branding initiative for Singapore’s food
   manufacturing industry. It offers a collective brand identity       1200     Lunch
   for Singapore food manufacturing companies venturing                1330     Concluding Keynote Panel
   overseas, communicating the distinctive personality of the                   Food For Health & Soul – Adapting to
   Singapore food industry as the ultimate reflection of creativity,            Changing Consumer Trends
   innovation, quality and tradition.                                  1500     Concluding Remarks
                                                                       1600     The Healthy Tasty Singapore Cookout and
                                                                                High Tea
Organised by             Co-sponsored by
                                                                       1800     End of Conference

                                                                                Dress Code Business Attire

                                                                                *Programme is correct at time of printing but is subject to
                                                                                change without prior notice.
PARTICIPATION FORM                                                                            Tasty Singapore ‘Food for Health and
                                                                                              the Soul’ Conference
                                                                                              Marketing of Singapore’s
                                                                                              Food & Beverage Industry

Participant Information                                                                       Registration
                                                                                              If you are interested to attend this event, please email the
                                                                                              completed registration form by Monday, 23 April 2007 to:
Title: Mr / Mrs / Ms / Dr
                                                                                              Ms Violet Oon
Name                                                                                          + 65 6255 1037 DID
                                                                                              violet@violetoon.com

                                                                                              Contact Person from IE Singapore

                                                                                              Chioh Ee Ling, Account Manager
Job Title / Description
                                                                                              + 65 6433 4737 DID
                                                                                              chioh_ee_ling@iesingapore.gov.sg

                                                                                              Cheque Payment
                                                                                              Cheques should be made payable to International Enterprise
Company Name                                                                                  Singapore. Please indicate your name, contact details and event
                                                                                              name on the reverse side of the cheque. Cheques must reach
                                                                                              us by Monday, 30 April 2007.

                                                                                              Please mail your cheque to:
Industry / Nature of Business                                                                 Ms Violet Oon
                                                                                              Violet Oon Consultants
                                                                                              10E Braddell Hill #23-20
                                                                                              Singapore 579724

Address
                                                                                              Credit Card Payment (Visa or Mastercard)

                                                                                              Credit Card No.

Tel
                                                                                              Expiry Date


                                                                                              Cardholder’s Name
Fax



                                                                                              Authorised Signature
Email

                                                                                              Billing Address




All prices are inclusive of 5% GST. Programme is correct at time of printing but is subject
to change without notice. Payment is required upon registration and must be received          Organised by             Co-sponsored by
prior to the event to guarantee your seat. IE Singapore reserves the right to refuse entry
if payment is not received prior to the event.

As there are limited seats, registration will be based on a first-come-first served basis.
Full refunds will be given to unsuccessful registrants. There will be no refund for those
who have paid but failed to turn up for the seminar.

Participation is limited to 2 representatives per company.
Tasty Singapore ‘Food for Health and the Soul’ Conference
Marketing of Singapore’s Food & Beverage Industry
10 – 11 May 2007, Arts House (Old Parliament House), Singapore
Detailed Programme*
Day 1
0900        Introduction
0930        Opening Keynote Presentation
            What’s Hot Around the Globe: Insights on Trends in Food & Beverage Products in Singapore, Europe
            and US
            To understand consumer trends and behavior in relation to the F&B industry in Singapore, UK and US and
            explore the differences, the presentation touches on the growing awareness and emphasis on health. This will
            be followed by a Q&A session.
1100        Panel Discussion I
            Food and Innovation
            To discuss the central role of innovation and design in food – product development, packaging, menu design,
            food presentation and restaurant design and setup.
1200        Welcome Address and Launch of Tasty Singapore Phase 3
1230        Lunch
            Tasty Singapore Marketplace
            Lunch will feature Tasty Singapore Brand Ambassadors’ products.
1430        Short Presentation
            Singapore Food: For Health and Soul
            A recap of the different dishes featured during lunch, it provides a quick overview of Singapore cuisine to
            facilitate the following breakout discussion.
1500        Breakout Discussion I
            Adding Singapore Flavors to the Western Cuisine and Culture
            How can the Singapore flavor be incorporated in the kitchens of the world?
            What flavors are acceptable and successful?
1630        Tea Break
1700        Presentation II
            Global Health & Wellness Food Trends
            Explore retail food trends on a global and regional basis, on the basis of 5 basic platforms – organic,
            fortified / functional, naturally healthy, better-for-you and products for food intolerance.
1745        Panel Discussion II
            Food For Health
            An examination of the consumption patterns and nutritional intakes of consumers today. How can the F&B
            industry cater to the demands of the consumers for healthier, more nutritious and wholesome food options?
1845        Discussion Roundup
1900        End of Day 1


Day 2       Session 1: Australia and ASEAN
0900        Welcome back and recap of Day 1
0930        Panel Discussion III
            Successful Case Studies on F&B Marketing in the US
            Successful case studies on breakthrough F&B marketing or launches by US companies will be shared. This will
            set the bar for Singapore companies hoping to penetrate this competitive and challenging market.
1100        Panel Discussion IV
            Marketing Singapore’s Food Products and Restaurants to the World
            How can Singapore’s F&B companies position and market ourselves to the rest of the world?
            What are some of the potential strategies? What are some of the new medium we can consider?
1200        Lunch
1330        Concluding Keynote Panel
            Food For Health & Soul - Adapting to Changing Consumer Trends
            Successful entrepreneurs will share their views and strategies on how to build a business to cater to the
            changing needs and demands of consumers with stronger awareness of the self and the environment.
1500        Concluding Remarks
1600        The Healthy Tasty Singapore Cookout and High Tea
            Chefs will use Tasty Singapore products to cook up a healthy dish.
            This will be followed by a high tea reception.
1800        End of Conference


*Programme is correct at time of printing but is subject to change without prior notice.

								
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