How to Work a Market

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					                                                                                                     2/18/2010




                                                  • Markets
                                                    – CSA
       How to Work a Market                                 – Home Delivery …..Vans, NEW Rickshaws
                                                            – Traditional
                                                            – Market CSA
                                                    – Farmers Markets
                                                            – 6 markets




• Products                                        • Essentials of How to Work a Market for
  – Vegetables                                      Growth
  – Livestock: Chicken, Eggs, Turkeys, lamb and
                      , gg ,       y ,              – Building relationships and trust
    goats                                                           d    d
                                                    – Having a good product
  – Fruit                                           – Being an innovator and/or a steady supplier
                                                    – Always looking for opportunities
  – Value Added: Canned, Frozen, and Dried
                                                    – Redefining the business you are in
                                                    – Constant education and communication




• Our Principles                                  • Elements of working a market
  – Honesty & integrity                             –   Being genuine
  – Products at a fair price                        –   Really knowing your customers
                                                    –   B i i th li li ht
                                                        Being in the limelight
  – Customers as friends and family
                                                    –   Engaging your customers
  – Taste, health, and appearance are vital
                                                    –   Constant learning and improvement
  – It is not a zero sum game
                                                    –   Open mind
  – Our work is one of the most honest ways to
                                                    –   Product
    make a living
                                                    –   Knowing your cost structure




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