best for marketing

Document Sample
best for marketing Powered By Docstoc
					                                                                                                                                                          WORK IN PROGRESS
                                                                        Southwest Arkansas Instructional Alignment
                                                                                       Marketing

                                                                                                                         Additional    Numbers from       Geometry          Literacy
                AR Department of Workforce Education                            Geometry / Literacy Task Analysis
                                                                                                                         Vocabulary   ac & wkplc sklls   Connections      Connections

     CONTENT STANDARD/
                                            Objective / Task Analysis
         Knowledge

                                                                    Unit 1: Economics Foundation (15 hours)
1. Enduring Understanding -
1a. Essential Question -
1.1 Define terminology                 1.1.1 Prepare a list of terms with ~define specialized vocabulary                              1.3.6                            R.11.11.1
                                       definitions                        ~identify examples of specialized
                                                                          vocabulary in text
                                                                          ~use specialized vocabulary
1.2 Discuss tangible and               1.2.1 List the differences between ~defend the inferences from a text                          1.3.12                           R.9.11.5
intangible resources                   tangible and intangible resources using specific examples from the text

1.3 List the four types of utilities   1.3.1 Differentiate between the      ~use specialized vocabulary                               1.6.4                            R.11.11.1
                                       four types of utilities

1.4 Identify the basic                 1.4.1 Differentiate between the      ~apply appropriate strategies to aid                      4.2.2                            R.9.11.3
factors/economic resources of          basic factors of production          comprehension, including skimming
production                                                                  scanning note-taking, outlining,
                                                                            questioning, creating graphic
                                                                            organizers, and annotating



1.5 Explain the concepts of            1.5.1 Discuss the concepts of        ~demonstrate critical, empathetic, and                    1.2.1                            OV.2.11.1
scarcity                               scarcity                             reflective listening to interpret, respond                1.3.7                            R.9.11.3
                                                                            to, and evaluate speakers' messages
                                                                            ~apply appropriate strategies to aid
                                                                            comprehension…




         rev. 07/09                                                                                                                                                          1 of 10
                                                                                                                                                    WORK IN PROGRESS
                                                                   Southwest Arkansas Instructional Alignment
                                                                                  Marketing

                                                                                                                 Additional    Numbers from        Geometry         Literacy
                AR Department of Workforce Education                      Geometry / Literacy Task Analysis
                                                                                                                 Vocabulary   ac & wkplc sklls    Connections     Connections

    CONTENT STANDARD/
                                      Objective / Task Analysis
            Knowledge
1.6 Identify the economic        1.6.1 Compare the economic           ~demonstrate critical, empathetic, and similar          1.2.1, 2.6.2       M.3.G.4        OV.2.11.1
systems                          systems                              reflective listening to interpret, respond              1.3.12                            R.9.11.5
                                                                      to, and evaluate speakers' messages                     4.5.5                             R.10.11.2
                                                                      ~defend the inferences from a text
                                                                      using specific examples from the text
                                                                      ~interpret and use information in
                                                                      practical, informational, and technical
                                                                      texts to identify interrelationships
                                                                      between and among ideas and
                                                                      concepts within a text




1.7 Discuss supply and demand 1.7.1 Prepare and interpret charts ~demonstrate...listening to interpret,  point, line,                            CGT.5.G.1      OV.2.11.1
                              and diagrams related to supply and respond to, and evaluate speakers'      segment, slope                          CGT.5.G.1      R.10.11.2
                              demand curves                      messages
                                                                 ~interpret and use information in maps,
                                                                 charts, graphs, …
                                                                 ~determine the slope of a line using
                                                                 two points
1.8 Discuss competition       1.8.1 Understand the role that     ~determine the relationships of slopes
                                                                 ~demonstrate...listening to interpret,                                                         OV.2.11.1
                                 competition plays in an economic     respond to, and evaluate speakers'
                                 environment                          messages
1.9 Explain the elasticity of    1.9.1 Discuss the elasticity of      ~demonstrate...listening to interpret,   point, line,   .                  LG.1.G.2       OV.2.11.1
demand                           demand                               respond to, and evaluate speakers'       segment,       1.3.2              CGT.5.G.1      R.9.11.10
                                                                      messages                                 slope,                            LG.1.G.1
                                                                      ~analyze a position using concepts       conditional
                                                                      gained from reading
                                                                      ~identify points, lines, segments,
                                                                      rays…
                                                                      ~determine the relationships of slopes
                                                                      of … lines…



         rev. 07/09                                                                                                                                                  2 of 10
                                                                                                                                                       WORK IN PROGRESS
                                                                      Southwest Arkansas Instructional Alignment
                                                                                     Marketing

                                                                                                                    Additional    Numbers from        Geometry          Literacy
               AR Department of Workforce Education                          Geometry / Literacy Task Analysis
                                                                                                                    Vocabulary   ac & wkplc sklls    Connections      Connections

    CONTENT STANDARD/
                                       Objective / Task Analysis
          Knowledge
1.10 Discuss GDP                  1.10.1 Differentiate between GNP   ~demonstrate...listening to interpret,                                                        OV.2.11.1
                                  and GDP                            respond to, and evaluate speakers'                                                            R.9.11.10
                                  1.10.2 Analyze the relationship    messages
                                  between the GDP and the            ~analyze a position using concepts
                                  economy                            gained from reading
1.11 Discuss the Consumer         1.11.1 Comprehend the concept of ~demonstrate...listening to interpret,                                                          OV.2.11.1
Price Index                       the Consumer Price Index           respond to, and evaluate speakers'                                                            W.7.11.8
                                                                     messages                            Use                                                       W.7.12.8
                                                                     precise word choices that convey
                                                                     specific meaning
1.12 Explain the business cycle   1.12.1 Interpret a graph depicting ~interpret and use information in maps, conditional,                           LG.1.G.1       R.10.11.2
                                  the business cycle                 charts, graphs, …                       sequences                              LG.1.G.3


1.13 List of the forms of business 1.13.1 Differentiate among the        ~communicate clearly the purpose of                     1.6.6                             W.4.11.2
ownership                          different forms of business           the writing                   Compare                                                     R.9.11.7
                                   ownership                             and contrast aspects of texts, including
                                                                         themes, conflicts, and allusions, both
                                                                         within and across texts


1.14 Discuss balance of trade     1.14.1 Analyze and interpret a         ~demonstrate...listening to interpret,  Analyze                                           OV.2.11.1
                                  table on U.S. exports and imports      respond to, and evaluate speakers'                                                        R.10.11.2
                                                                         messages
                                                                         ~interpret and use information in maps,
                                                                         charts, graphs, …


1.15 Discuss trade barriers       1.15.1 Differentiate among             ~demonstrate...listening to interpret,                  1.5.5, 2.4.3                      OV.2.11.1
                                  different types of trade barriers      respond to, and evaluate speakers'
                                                                         messages



1.16 Discuss profit               1.16.1 Calculate profit                ~demonstrate...listening to interpret,                                                    OV.2.11.1
                                                                         respond to, and evaluate speakers'
                                                                         messages

        rev. 07/09                                                                                                                                                      3 of 10
                                                                                                                                                         WORK IN PROGRESS
                                                                    Southwest Arkansas Instructional Alignment
                                                                                   Marketing

                                                                                                                     Additional     Numbers from        Geometry          Literacy
               AR Department of Workforce Education                         Geometry / Literacy Task Analysis
                                                                                                                     Vocabulary    ac & wkplc sklls    Connections      Connections

    CONTENT STANDARD/
                                        Objective / Task Analysis
          Knowledge
1.17 Explain concepts of tariffs   1.17.1 Name products affected by ~apply appropriate strategies to aid                           1.3.7                             R.9.11.3
                                   tariffs                          comprehension, including skimming
                                                                    scanning note-taking, outlining,
                                                                    questioning, creating graphic
                                                                    organizers, and annotating


                                                              Unit 2: Marketing Foundations (10-15 hours)
2. Enduring Understanding -
2a. Essential Question -
2.1 Define terminology             2.1.1 Prepare a list of terms with   ~define specialized vocabulary                             1.3.6                             R.11.11.1
                                   definitions                          ~identify examples of specialized
                                                                        vocabulary in text
                                                                        ~use specialized vocabulary

2.2 Distinguish between            2.2.1. Identify examples of a        ~Write on demand to a specified prompt                                                       W.5.9.8
wholesaler and retailer            wholesaler and retailer              within a given time frame                                                                    W.5.10.8
                                                                                                                                                                     W.5.11.8
                                                                                                                                                                     W.5.12.8
2.3 List four P's of marketing     2.3.1 Choose examples of the four ~defend the inferences from a text                                                              R.9.11.5
                                   P's of marketing                  using specific examples from the text


2.4 Explain consumer and           2.4.1 Analyze the purchasing         Use a variety of sentence structures,      cross-section                      R.4.G.8        W6.11.1
industrial marketing               practice of these markets            types and lengths for effect in writing.


                                         Unit 3: Human Resource Foundation - Communication Skills (10-15 hours)
3. Enduring Understanding -
3a. Essential Question -




        rev. 07/09                                                                                                                                                         4 of 10
                                                                                                                                                              WORK IN PROGRESS
                                                                   Southwest Arkansas Instructional Alignment
                                                                                  Marketing

                                                                                                                             Additional    Numbers from       Geometry          Literacy
                AR Department of Workforce Education                       Geometry / Literacy Task Analysis
                                                                                                                             Vocabulary   ac & wkplc sklls   Connections      Connections

    CONTENT STANDARD/
                                      Objective / Task Analysis
           Knowledge
3.1 Explain elements of the      3.1.1 Apply effective listening      ~demonstrate critical, empathetic, and                                                               OV.2.11.1
communication process            skills                               reflective listening to interpret, respond                                                           OV.2.11.3
                                                                      to, and evaluate speakers' messages                                                                  OV.2.11.4
                                                                      ~identify barriers to listening and
                                                                      generate methods to overcome them
                                                                      ~critique oral communications for
                                                                      clarity, faulty reasoning, relevance,
                                                                      organization of evidence, and
                                                                      effectiveness of delivery




3.2 List written forms of        3.2.1 Write a personal business      ~apply knowledge of purpose, speaker,                                                                W.7.11.3
communications                   letter                               audience and form in writing


3.3 Identify nonverbal           3.3.1 Demonstrate proper             Connect own background knowledge to                                                                  R9.11.1
communication in proper          business etiquette                   recognize and analyze personal biases                                                                R.9.12.1
business etiquette                                                    brought to a text
3.4 Explain good customer        3.4.1 Explain the value of positive ~demonstrate critical, empathetic, and                               1.5.8                            OV.2.11.1
relationships                    customer relations                  reflective listening to interpret, respond
                                                                     to, and evaluate speakers' messages


3.5 Identify group working       3.5.1 Participate as a team           Identify barriers to listening and generate methods                                                 OV.2.10.2, OV.2.11.3,
                                                                      to overcome them                        Use                                                          OV.2.12.3
relationships                    member
                                                                      appropriate visual aids in presentations Present a                                                   OV.1.10.3
                                                                      formal multi-media presentation                                                                      OV.1.11.2, OV.1.12.2


3.6 Identify ethics in           3.6.1 Describe ethical               ~apply appropriate strategies to aid                                1.3.7                            R.9.11.3
communication                    considerations in providing          comprehension, including skimming
                                 information                          scanning note-taking, outlining,
                                                                      questioning, creating graphic
                                                                      organizers, and annotating


         rev. 07/09                                                                                                                                                               5 of 10
                                                                                                                                                               WORK IN PROGRESS
                                                                  Southwest Arkansas Instructional Alignment
                                                                                 Marketing

                                                                                                                            Additional    Numbers from        Geometry          Literacy
                AR Department of Workforce Education                       Geometry / Literacy Task Analysis
                                                                                                                            Vocabulary   ac & wkplc sklls    Connections      Connections

    CONTENT STANDARD/
                                      Objective / Task Analysis
        Knowledge

                                                        Unit 4: Marketing Functions - Selling (10-15 hours)
4. Enduring Understanding -
4a. Essential Question -
4.1 Define terminology           4.1.1 Prepare a list of terms with   ~define specialized vocabulary                                     1.3.6                             R.11.11.1
                                 definitions                          ~identify examples of specialized
                                                                      vocabulary in text
                                                                      ~use specialized vocabulary
4.2 List steps in the selling    4.2.1 Analyze steps in the selling   Elaborate ideas clearly and accurately through word                                                  W.4.10.6, W.4.11.6,
                                                                      choice, vivid description, and selected information                                                  W.4.12.6
process                          process through demonstration
                                                                      Use available technology for all aspects of the                                                      W.4.11.15
                                                                      writing process                                                                                      W.4.12.15


4.3 Cite procedures for cash     4.3.1 Calculate correct procedures ~read across the curriculum a variety                                                                  R.10.11.1
register operations              for making change                  of practical texts:…manuals


                                                     Unit 5: Marketing Functions - Promotions (10-15 hours)
5. Enduring Understanding -
5a. Essential Question -
5.1 Define terminology           5.1.1 Prepare a list of terms with   ~define specialized vocabulary                                     1.3.6                             R.11.11.1
                                 definitions                          ~identify examples of specialized
                                                                      vocabulary in text
                                                                      ~use specialized vocabulary
5.2 Explain promotions           5.2.1 Compare types of               ~analyze using concepts gained from                                1.3.2              R.4.G.8        R.9.11.10
                                 promotions and visual                reading
                                 merchandising                        ~draw and classify results of cross-
                                                                      sections of three-dimensional objects

5.3 Name types of advertising                                         ~read across the curriculum a variety                                                                R.10.11.1
media                                                                 of practical texts:…advertisements


                                                    Unit 6: Marketing Functions - Distribution (10-15 hours)
         rev. 07/09                                                                                                                                                               6 of 10
                                                                                                                                                              WORK IN PROGRESS
                                                                   Southwest Arkansas Instructional Alignment
                                                                                  Marketing

                                                                                                                           Additional    Numbers from        Geometry          Literacy
                AR Department of Workforce Education                        Geometry / Literacy Task Analysis
                                                                                                                           Vocabulary   ac & wkplc sklls    Connections      Connections

    CONTENT STANDARD/
                                       Objective / Task Analysis
        Knowledge
6. Enduring Understanding -
6a. Essential Question -
6.1 Define terminology            6.1.1 Prepare a list of terms with    ~define specialized vocabulary                                  1.3.6                             R.11.11.1
                                  definitions                           ~identify examples of specialized
                                                                        vocabulary in text
                                                                        ~use specialized vocabulary
6.2 State channels of distribution 6.2.1 Assess the function of         ~demonstrate critical, empathetic, and                          1.2.1              R.4.G.8        OV.2.11.1
                                   distribution                         reflective listening to interpret, respond                      1.3.7                             R.9.11.3
                                                                        to, and evaluate speakers' messages
                                                                        ~apply appropriate strategies to aid
                                                                        comprehension, including skimming
                                                                        scanning note-taking, outlining,
                                                                        questioning, creating graphic
                                                                        organizers, and annotating
                                                                        ~~draw and classify results of cross-
                                                                        sections of three-dimensional objects




                                                             Unit 7: Marketing Functions - Risk (10 hours)
7. Enduring Understanding -
7a. Essential Question -
7.1 List types of risk            7.1.1 Illustrate how a business can   Use available technology for all aspects of the                                    LG.1.G.1       W.4.10.14, W.4.11.15
                                                                        writing process                                                                                   W.4.12.15
                                  be affected by the three types of
                                                                        Define, compare and contrast inductive and
                                  risks                                 deductive reasoning for making predictions based
                                                                        on real-world situations: Venn diagrams, matrix
                                                                        logic, etc.
7.2 Discuss handling business     7.2.1 Classify ways of handling       ~demonstrate...listening to interpret,                                                            OV.2.11.1
risks                             business risks                        respond to, and evaluate speakers'
                                                                        messages
         rev. 07/09                                                                                                                                                              7 of 10
                                                                                                                                                       WORK IN PROGRESS
                                                                      Southwest Arkansas Instructional Alignment
                                                                                     Marketing

                                                                                                                      Additional    Numbers from       Geometry          Literacy
               AR Department of Workforce Education                          Geometry / Literacy Task Analysis
                                                                                                                      Vocabulary   ac & wkplc sklls   Connections      Connections

    CONTENT STANDARD/
                                         Objective / Task Analysis
        Knowledge

                                                             Unit 8: Marketing Functions - Pricing (10 hours)
8. Enduring Understanding -
8a. Essential Question -
8.1 Define terminology              8.1.1 Prepare a list of terms with   ~define specialized vocabulary                            1.3.6                            R.11.11.1
                                    definitions                          ~identify examples of specialized
                                                                         vocabulary in text
                                                                         ~use specialized vocabulary
8.2 State factors affecting price   8.2.1 Compare pricing strategies     ~demonstrate critical, empathetic, and                    1.5.5                            OV.2.11.1
                                                                         reflective listening to interpret, respond
                                                                         to, and evaluate speakers' messages


8.3 Define goals of pricing         8.3.1 Calculate markup,              ~evaluate information from multiple                                                        R.10.11.2
                                    markdown, sales tax, discounts       sources


                                                          Unit 9: Marketing Functions - Purchasing (10 hours)
9. Enduring Understanding -
9a. Essential Question -
9.1 Identify types of buyers                                             ~communicate clearly the purpose of                       1.6.6                            W.4.11.2
                                                                         the writing


9.2 Identify buying situation       9.2.1 Find and list examples of      ~communicate clearly the purpose of                       1.6.6                            W.4.11.2
                                    industrial and resale buying         the writing


9.3 List steps in buying process    9.3.1 Calculate planned purchases ~communicate clearly the purpose of                          1.6.6                            W.4.11.2
                                    and open to buy                   the writing                                                                                   R.10.11.2
                                                                      ~evaluate information from multiple
                                                                      sources
                                        Unit 10: Marketing Functions - Marketing Information Management (10 hours)
10. Enduring Understanding -
        rev. 07/09                                                                                                                                                       8 of 10
                                                                                                                                                        WORK IN PROGRESS
                                                                    Southwest Arkansas Instructional Alignment
                                                                                   Marketing

                                                                                                                     Additional    Numbers from        Geometry          Literacy
                AR Department of Workforce Education                        Geometry / Literacy Task Analysis
                                                                                                                     Vocabulary   ac & wkplc sklls    Connections      Connections

    CONTENT STANDARD/
                                        Objective / Task Analysis
        Knowledge
10a. Essential Question -
10.1 Define terminology            10.1.1 Prepare a list of terms with ~define specialized vocabulary                             1.3.6                             R.11.11.1
                                   definitions                         ~identify examples of specialized
                                                                       vocabulary in text
                                                                       ~use specialized vocabulary

10.2 List steps in the marketing   10.2.1 Develop a marketing           ~interpret and use information in                         1.6.2                             R.10.11.2
research process                   research survey                      practical, informational, and technical
                                                                        texts to analyze…summarize


                                               Unit 11: Marketing Functions - Product Service Planning (8 hours)
11. Enduring Understanding -
11a. Essential Question -
11.1 Label types of consumer       11.1.1 Classify types of goods       ~interpret and use information in                         1.6.2                             R.10.11.2
and industrial goods                                                    practical, informational, and technical
                                                                        texts to analyze…summarize

11.2 Explain role of branding in   11.2.1 Classify brands of private,   ~demonstrate critical, empathetic, and                    1.5.5                             OV.2.11.1
product planning                   national, or generic                 reflective listening to interpret, respond
                                                                        to, and evaluate speakers' messages

11.3 List principal functions of   11.3.1 Evaluate common product       ~communicate clearly the purpose of                       1.6.6              M.3.G.4        W.4.11.2
product packaging                  labeling requirements                the writing
                                                                        ~use scale drawings and other
                                                                        information to solve real-world
                                                                        problems through proportional
                                                                        reasoning
11.4 Name stages of product life 11.4.1 Diagram stages of product ~demonstrate critical, empathetic, and                          1.5.5                             OV.2.11.1
cycle                            life cycle                       reflective listening to interpret, respond                      1.6.8                             W.5.11.3
                                                                  to, and evaluate speakers' messages
                                                                  ~compose…research reports

         rev. 07/09                                                                                                                                                      9 of 10
                                                                                                                                                      WORK IN PROGRESS
                                                                    Southwest Arkansas Instructional Alignment
                                                                                   Marketing

                                                                                                                    Additional     Numbers from       Geometry           Literacy
               AR Department of Workforce Education                        Geometry / Literacy Task Analysis
                                                                                                                    Vocabulary    ac & wkplc sklls   Connections       Connections

    CONTENT STANDARD/
                                        Objective / Task Analysis
        Knowledge

                                                          Unit 12: Marketing Functions - Financing (12 hours)
12. Enduring Understanding -
12a. Essential Question -
12.1 Identify types of retail credit 12.1.1 Select appropriate         ~apply appropriate strategies to aid                       1.3.7                             R.9.11.3
                                     collection methods                comprehension, including skimming
                                                                       scanning note-taking, outlining,
12.2 Name sources of capital                                           questioning, creating graphic                              1.5.5                             OV.2.11.1
                                                                       ~demonstrate critical, empathetic, and
                                                                       reflective listening to interpret, respond
                                                                       to, and evaluate speakers' messages
12.3 Explain sales, inventory,                                         ~demonstrate critical, empathetic, and                     1.5.5                             OV.2.11.1
and expense records; financial                                         reflective listening to interpret, respond
statements                                                             to, and evaluate speakers' messages
12.4 Identify credit laws                                              ~Communicate clearly the purpose of                        1.6.6                             W.4.11.2
                                                                       the writing




                                                Following are Literacy SLE's that could be incorporated into any unit/strand.

W.4.11.2                                                                             Communicate clearly the purpose of the writing
W.4.11.3                                                                                    Write clear and varied sentences
W.5.11.8                                                                    Write on demand to a specified prompt withing a given time frame
W.5.11.9                                                                                        Write across the curriculum
W.4.11.11                                                Apply grammatical conventions to edit for standard inflections, agreement, word meaning, and conventions
W.4.11.12                                                       Apply grammatical conventions to edit for capitalization, punctuation, formatting, and spelling
W.6.11.3                                                                                 Apply conventional spelling to all pieces
W.6.11.4                                                                            Apply conventional rules of capitalization in writing
W.6.11.5                                                                            Apply the punctuation rules appropriately in writing




        rev. 07/09                                                                                                                                                      10 of 10