Challenge Template Press Release. Press release to encourage other businesses in your
area to compete against you.
Instructions: Copy and adapt this template, filling in the information in [brackets],
remembering to delete the brackets afterwards. Please include the notes to editors and
adapt the information to suit your local needs. This can be emailed to the news desks of
your local media.
For immediate release
Local businesses compete in Great Escape Challenge in aid of Marie Curie
[Insert company name] from [Insert town] is calling for other companies from across [insert area]
to take part in Marie Curie Cancer Care’s Great Escape Challenge. The Great Escape Challenge
takes sixty teams of four on a head to head, multi-sport adventure, designed to test the mind,
challenge the body and build team spirit. People from [Insert company name] have entered the event
and are challenging other companies in the area to compete against them.
The Great Escape Challenge takes place over the weekend of May 21 – 23, 2010 with entrants
camping in the stunning backdrop of the Brecon Beacons. The event features a series of unique team
challenges in a fun yet competitive environment, with the winning team depending not simply on
fitness levels, but on making smart decisions, thinking laterally and communicating effectively within
[Insert full name], [insert job title] of [insert company name] said: “We have entered the Great
Escape Challenge and are daring other companies in [insert area] to compete against us, and other
teams from across the country. We’re really looking forward to the event and hope to raise as much
money for Marie Curie Cancer Care as possible.”
Ray Mears, survival and bushcraft expert, is also supporting the campaign and said: “I’m urging
companies to sign up for Marie Curie Cancer Care’s Great Escape Challenge. It will test teams on a
variety of skills and strengths as well as bringing them together. I believe the wilderness is also a great
leveller, making this an ideal adventure for companies to go head-to-head on. Following the death of
my wife to breast cancer, I have seen first hand the wonderful work that Marie Curie Nurses do and
the money raised from the Great Escape Challenge will help more Marie Curie Nurses to provide
free care to patients with terminal cancer and other illnesses in their own homes.”
Marie Curie Cancer Care gives people the choice to spend their final days in their own homes, in
familiar surroundings, supported by their families. Working in communities across the UK, Marie
Curie Nurses care for around half of all cancer patients who die at home. This year the charity will
care for approximately 27,000 terminally ill patients in the community and in its hospices.
Companies from across the UK can enter the Great Escape Challenge in teams of four, with at least
two people from the same company taking part. Entry costs just £600 + VAT per team of four with a
minimum fundraising amount of £2,000 per team.
To find out more about the Great Escape Challenge or to register your entry visit
www.greatescapechallenge.com, call 0845 050 4321.
- Ends -
For more information please contact Liz Ensor, Senior Public Relations Executive at Marie Curie
Cancer Care on email@example.com or 020 7599 7265.
Notes to editor
Ray Mears, survival and bushcraft expert is supporting the Great Escape Challenge.
Marie Curie Cancer Care is one of the UK’s largest charities. Employing more than 2,700 nurses,
doctors and other healthcare professionals, it expects to provide care to around 27,000 terminally ill
patients in the community and in its nine hospices this year and is the largest provider of hospice beds
outside the NHS.
Funding - Around 70 per cent of the charity’s income comes from the generous support of thousands
of individuals, membership organisations and businesses, with the balance of our funds coming from
Marie Curie Nurses - The charity is best known for its network of Marie Curie Nurses working in the
community to provide end-of-life care, totally free for patients in their own homes.
Research - The charity has two centres for palliative care research, The Marie Curie Palliative Care
Unit in London and The Marie Curie Palliative Care Institute in Liverpool. It also runs the world-
renowned Marie Curie Research Institute, which investigates the causes and treatments of cancer.
Supporting the choice to die at home - Research shows around 70 per cent of people would like to
die at home if they had a terminal illness, with a sizeable minority opting for hospice care. However,
more than 50 per cent of cancer deaths still occur in hospital, the place people say they would least
like to be. Since 2004 Marie Curie Cancer Care has been campaigning for more patients to be able to
make the choice to be cared for and die at home.
Delivering Choice Programme - In 2004 Marie Curie Cancer Care launched its first major palliative
care service improvement plan, the Marie Curie Delivering Choice Programme, to provide greater
choice for patients in end of life care.