Challenge Template Press Release. Press release to encourage other businesses in your area to compete against you. Instructions: Copy and adapt this template, filling in the information in [brackets], remembering to delete the brackets afterwards. Please include the notes to editors and adapt the information to suit your local needs. This can be emailed to the news desks of your local media. Press Release For immediate release [Insert date] Local businesses compete in Great Escape Challenge in aid of Marie Curie Cancer Care [Insert company name] from [Insert town] is calling for other companies from across [insert area] to take part in Marie Curie Cancer Care’s Great Escape Challenge. The Great Escape Challenge takes sixty teams of four on a head to head, multi-sport adventure, designed to test the mind, challenge the body and build team spirit. People from [Insert company name] have entered the event and are challenging other companies in the area to compete against them. The Great Escape Challenge takes place over the weekend of May 21 – 23, 2010 with entrants camping in the stunning backdrop of the Brecon Beacons. The event features a series of unique team challenges in a fun yet competitive environment, with the winning team depending not simply on fitness levels, but on making smart decisions, thinking laterally and communicating effectively within the team. [Insert full name], [insert job title] of [insert company name] said: “We have entered the Great Escape Challenge and are daring other companies in [insert area] to compete against us, and other teams from across the country. We’re really looking forward to the event and hope to raise as much money for Marie Curie Cancer Care as possible.” Ray Mears, survival and bushcraft expert, is also supporting the campaign and said: “I’m urging companies to sign up for Marie Curie Cancer Care’s Great Escape Challenge. It will test teams on a variety of skills and strengths as well as bringing them together. I believe the wilderness is also a great leveller, making this an ideal adventure for companies to go head-to-head on. Following the death of my wife to breast cancer, I have seen first hand the wonderful work that Marie Curie Nurses do and the money raised from the Great Escape Challenge will help more Marie Curie Nurses to provide free care to patients with terminal cancer and other illnesses in their own homes.” Marie Curie Cancer Care gives people the choice to spend their final days in their own homes, in familiar surroundings, supported by their families. Working in communities across the UK, Marie Curie Nurses care for around half of all cancer patients who die at home. This year the charity will care for approximately 27,000 terminally ill patients in the community and in its hospices. Companies from across the UK can enter the Great Escape Challenge in teams of four, with at least two people from the same company taking part. Entry costs just £600 + VAT per team of four with a minimum fundraising amount of £2,000 per team. To find out more about the Great Escape Challenge or to register your entry visit www.greatescapechallenge.com, call 0845 050 4321. - Ends - For more information please contact Liz Ensor, Senior Public Relations Executive at Marie Curie Cancer Care on firstname.lastname@example.org or 020 7599 7265. Notes to editor Ray Mears, survival and bushcraft expert is supporting the Great Escape Challenge. Marie Curie Cancer Care is one of the UK’s largest charities. Employing more than 2,700 nurses, doctors and other healthcare professionals, it expects to provide care to around 27,000 terminally ill patients in the community and in its nine hospices this year and is the largest provider of hospice beds outside the NHS. Funding - Around 70 per cent of the charity’s income comes from the generous support of thousands of individuals, membership organisations and businesses, with the balance of our funds coming from the NHS. Marie Curie Nurses - The charity is best known for its network of Marie Curie Nurses working in the community to provide end-of-life care, totally free for patients in their own homes. Research - The charity has two centres for palliative care research, The Marie Curie Palliative Care Unit in London and The Marie Curie Palliative Care Institute in Liverpool. It also runs the world- renowned Marie Curie Research Institute, which investigates the causes and treatments of cancer. Supporting the choice to die at home - Research shows around 70 per cent of people would like to die at home if they had a terminal illness, with a sizeable minority opting for hospice care. However, more than 50 per cent of cancer deaths still occur in hospital, the place people say they would least like to be. Since 2004 Marie Curie Cancer Care has been campaigning for more patients to be able to make the choice to be cared for and die at home. Delivering Choice Programme - In 2004 Marie Curie Cancer Care launched its first major palliative care service improvement plan, the Marie Curie Delivering Choice Programme, to provide greater choice for patients in end of life care.
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