How Public Relations Professionals are Using Docstoc to Increase Visibility and Revenues
docstoc is building the world's largest repository of high quality, legal, business and professional documents available for users to search, view and download at no charge. We are every PR person’s dream partner – we provide visibility and our free service includes enough natural SEO to drive traffic and revenues back to their client’s website docstoc strongly encourages PR practitioners to upload their self-created content into our system. All uploaded and tagged documents piggyback off our natural SEO, automatically increasing visibility, driving traffic and potential revenue back to company and personal websites. The advantage here is the ability to increase one’s own visibility and traffic at no charge. Examples: Brian Solis: http://www.docstoc.com/profile/briansolis
Types of documents to upload: Press releases, investor relations releases, product specs, media kits, tradeshow kits, white papers, industry presentations Increasing your visibility in 4 easy steps: 1. Organize the documents to upload a. Documents include: Press releases, investor relations releases, product specs, media kits, tradeshow kits, white papers, industry presentations b. Make sure document titles explain the document c. Include hyperlinks to drive traffic back to your website d. Include contact information within each document 2. Create an account on Docstoc.com a. Fill out your profile, include contact information b. Use your company logo as your profile picture 3. Upload your documents a. Upload one at a time b. For bulk uploads, use our free bulk upload tool: http://www.docstoc.com/OneClick/ c. For future uploads: Email in your documents: http://www.docstoc.com/OneClick/ d. To feature the document on your website: http://www.docstoc.com/Embed-Documents/ 4. Tag your documents with SEO tags a. Tags drive traffic and make it easier for people to find your document. Tags should include i. Title of document ii. Client name iii. Agency name iv. Product name v. Other key marketing tags your company uses