March 15, 2008 Client Client Company Subject: Client Company Identity System & Website Hi Client, Thank you for considering me as your design consultant for this project. I’ve enclosed a proposal and questionnaire for Client Company’s indentity system and website. Please review the enclosed proposal, fill out the questionnaire and let me know if you have any questions. Again, thank you for your consideration. Sincerely, Graphic Designer w w w .t i n y x l . c o m email me at E R I N @ T I N Y X L . C O M call me at ( 5 5 5 ) 5 5 5 - 5 5 5 5 Proposal page 1 of 3 defining the message The designer will work with Client Company to establish the design criteria that will guide the process of creating an identity system and website. Information will be gathered from personal interview(s) and a brief questionnaire. Through this process we will identify specific communication and aesthetic criteria. questionnaire & the creative brief Before beginning design work, the project’s functions and goals must be identified. To help clarify these objectives, we first define Client Company’s target audience, core message and theme, as well as the company’s “personality.” The designer will provide a written synopsis of these findings for the client to review and approve in the form of a creative brief. This information will provide the criteria which will guide the design process. general process: website Concepting The designer will present three initial website concepts to Client Company. Design development Following client approval of one of the three concepts, and upon receipt of all final copywriting, the designer and client will begin a two-round presentation/review process based on the chosen concept. Changes will be discussed and agreed upon at each presentation. Each following presentation will incorporate all changes from the previous presentation. Production Once the design development is complete, the designer can begin building the website. A presentation of a working website will be shown. At this presentation the client and designer will agree on any last remaining changes. Completion Once the changes from the previous presentation are incorporated and reviewed the project will be considered finished. w w w .t i n y x l . c o m email me at E R I N @ T I N Y X L . C O M call me at ( 5 5 5 ) 5 5 5 - 5 5 5 5 Proposal page 2 of 3 general process: identity system Concepting The designer will present three initial identity system concepts to Client Company. Design development Following client approval of one of the three concepts, and upon receipt of all final copywriting, the designer and client will begin a two- to three-round presentation/review process based on the chosen concept. Changes will be discussed and agreed upon at each presentation. Each following presentation will incorporate all changes from the previous presentation. Completion Once the changes from the last presentation are incorporated and reviewed, the project will be considered finished. w w w .t i n y x l . c o m email me at E R I N @ T I N Y X L . C O M call me at ( 5 5 5 ) 5 5 5 - 5 5 5 5 Proposal page 3 of 3 the importance of design The quality of the design and production should encourage conscious action on the part of Client Company’s target audience. Quality and clarity become both a form of promotion and an expression of Client Company’s goals. The designer will work in collaboration with Client Company to ensure that all materials produced support this goal. client & designer partnership The creation of an identity system and website is a collaboration between the designer and the client. It is understood that the length of the project depends on the timeliness of response to communications by both the designer and the client. In order to begin design work, it is expected that a completed questionnaire and any applicable client materials (e.g. photographs, copywriting, etc.) are presented to the designer. budget estimates Estimates are based on the designer’s estimated hours times her hourly rate, anticipated expenses and an efficient review and approval process on the part of the client. terms of payment Invoices will be presented every two weeks with expected payment due three weeks after date of receipt. The designer will at no time exceed estimated fees without client approval. w w w .t i n y x l . c o m email me at E R I N @ T I N Y X L . C O M call me at ( 5 5 5 ) 5 5 5 - 5 5 5 5 Questionnaire page 1 of 3 This assessment is designed to enhance communications between designer and client. Please respond to this questionnaire via email. You may copy and paste the questions into an email to erin@tinyxl.com. company details Company Name: Company tag line or slogan: Briefly describe your products or services: Who is your target market? design details What type of look are you trying to achieve? (e.g. modern, high-tech, conservative, warm, simple, etc.) Do you currently have a company logo? Would you like a new logo designed? Yes Yes No No Do you have images and/or company graphics that should be used in your new identity system and/or website? Yes No Do you have images and/or company graphics that can be used for reference? Yes No If yes, please provide materials digitally or hard copy. Include a note describing the relevance/relation of the material to the project. What you type of imagery do you feel would be most suitable for your company? w w w .t i n y x l . c o m email me at E R I N @ T I N Y X L . C O M call me at ( 5 5 5 ) 5 5 5 - 5 5 5 5 Questionnaire page 2 of 3 identity system details What kind of items would you like to inlcude in your identity system? (e.g. business card, letterhead, folder, envelope, etc.) What type of elements would you like to inlcude in your identity system? (e.g. logo, contact information, slogan, etc.) Would you like a style guide for your identity system? All digital files for the identity system will be press-ready. Would you like assistance from the designer for printing? (e.g. choosing paper, selecting a printer, and/or going to press checks, etc.) If yes, please define the extent of assistance preferred. Yes No Yes No website details Copywriting When writing copy for your site, be mindful that part of search engine results are based on the words contained in your website. You are likely to get better ranking in search results if your writing contains keywords that relate to your business. Possible Site Elements (e.g. navigation, contact form, gallery, etc.): Total number of pages anticipated: w w w .t i n y x l . c o m email me at E R I N @ T I N Y X L . C O M call me at ( 5 5 5 ) 5 5 5 - 5 5 5 5 Questionnaire page 3 of 3 website details, continued Does your company belong to any associations you would like included on the site? Do you currently have a domain name? Domain name: Do you currently have a web host? Web Host: Do you currently have a website? Yes Yes No No Yes No You must register a domain name and purchase hosting service before the site can be implemented. As the designer, I do not typically provide webhost services. I recommend clients purchase their domain name and hosting and then provide the login information to me in order to implement your site. This way, you maintain long-term control and ownership of your site. I can recommend web hosting services that may fit your needs. Any other comments/specific ideas to keep in mind while designing your project? Upon completion of the questionnaire and review of client-provided materials, a creative brief will be drawn up that will include a detailed project timeline and budget estimate. w w w .t i n y x l . c o m email me at E R I N @ T I N Y X L . C O M call me at ( 5 5 5 ) 5 5 5 - 5 5 5 5