www.dmnews.com | May 18, 2009 | DMNEWS | 29
Phil Cowdell (1) David Selby (2) Bethany Hartzell (3) Russ Lidstone (4)
How can I use my direct marketing skills to
enhance my job search?
: Mindshare : Cadient Interactive : Approaching your job search just like ing, the companies you want to target,
has promoted two executives. Phil Cowdell (1) has appointed Bethany Hartzell (3) to associ- you would a direct marketing project can and what positions are available, it is
is the new head of Mindshare North America, ate creative director. She had been art direc- yield strong results. Start by breaking it time to get creative. In addition to post-
replacing Scott Neslund. Also, Tim Elton has tor at Digitas Health. She will coordinate a down into different phases which allows ing your résumé online, consider using
become chief strategist for the agency’s inven- team of art directors, designers and produc- you to leverage your direct marketing a featured résumé listing or résumé
tion group, a newly created position. tion artists, and oversee the operations within skills more effectively throughout each distribution service to directly market
the creative group and facilitating the integra- stage of your job search process. Here yourself to employers and differentiate
: Schafer Condon Carter tion with other departments. are some other suggestions. yourself. Also, don’t forget to leverage
has appointed David Selby (2) as president, First, do your research. Online job the information you discovered during
a newly created position. Selby most recently : Euro RSCG boards can be leveraged not only to find your research to personally reach out to
served as executive director and co-leader of has named Russ Lidstone (4) CEO of its Lon- job opportunities, but to research which employers of interest.
the marketing officers practice for global exec- don office. He had been chief strategy officer employers are hiring and what type of Finally, end with a call to action.
utive search firm Russell Reynolds Associates. for the agency, and had been acting chief direct marketing skills are in demand. Whether the company is currently
executive since the December departure of Niche job boards are a great resource recruiting for a position or not, it is
: Novus Mark Cadman. Also, Jeremy Daly is the new to identify specific employers hiring in important to give them an offer they
has added John Hoeft as VP of digital strate- director of digital planning at Euro RSCG New your industry. can’t refuse. Apply your direct market-
gy. He previous worked at MediaNews Group. York office. He had been director of planning It’s also important to remember that