Zippo has a deep heritage with music" due to the lofting of the lighters by fans at concerts, said Rick Gardinier, chief digital officer at agency Brunner, which recently launched a Zippo campaign that partners with Rolling Stone magazine and Real- Networks for a microsite in support of indie rock music.
The beta installation of the HP Inkjet : Commercial printer Consolidated Graph- Web press was initiated in December at ics and book printer Courier Corp. are the O’Neil. Other installations are expected this latest companies to place orders for HP’s year at The CPI Group and Taylor Corp., new high-speed Inkjet Web Press platform, in addition to Consolidated Graphics and with installations planned for the second Courier Corp. and fourth quarters, respectively. “If you have the horsepower, with the right The HP Inkjet Web press prints with a software and servers, it is truly just about resolution of 1,200 dpi at full press speed feeding” data to the press, said Lucanish, of 400 feet per minute. Such high-speed referring to the throughput capabilities of the inkjet presses are widely expected to give a inkjet press. In the past, when clients wanted boost to digital print because of their ability digital jobs faster, O’Neil would have had to to bring color to variable data print cost add more presses, he explained. effectively, compatibility with a wide range of media, including uncoated offset stock and newsprint as well as their speed. Océ currently has a similar press com- mercially available, RR Donnelley is using one that it developed in-house, and other manufacturers are expected to come to market with their own versions. “The current economy is accelerating the demand for digital print,” said Jan Riecher, VP and GM Americas, HP’s graphics solu- tions business, at a recent open house for trade press to see the new press. With busi- O’Neil is in the process of converting nesses spending less on print and looking all of the healthcare materials it prints to for ways to reduce inventory, digital is an the inkjet press. During open enrollment important strategy for increasing the ROI months, O’Neil produces up to 11 mil- of print and reducing inventory, and “the lion healthcare booklets in a month with Inkjet Web Press is a signiﬁcant next step” personalized information, such as a list of in digital print technology, he continued. pharmacies within ﬁve miles of the recipi- “I look at what HP has developed as a ent’s home. game changer,” said James Lucanish, presi- With the inkjet press, O’Neil can increase dent at O’Neil Data Systems, which hosted its productivity and offer clients high-quality
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