Most people are familiar with the term "Web 2.0," which refers to a second generation of web development and design that focuses on fostering social networking via the web. Innovative companies are beginning to embrace Web 2.0 as a way to enhance communication, information sharing, and collaboration, thereby allowing them to work smarter rather than harder. The business use of Web 2.0 represents a new trend called "Business 2.0." Unfortunately many businesses feel that Web 2.0 and social networking are for the younger generation and a waste of time when used by employees. However, once you understand the power of these applications and how to use them in your company, you'll quickly find that they can be invaluable tools to boost your bottom line. The following are the best Business 2.0 tools: 1. Facebook, 2. Twitter, 3. Wikipedia, 4. YouTube, 5. Digg, 6. Delicious, 7. Visual communications, and 8. LinkedIn.
The Business Value of Social Networks Daniel Burrus Agency Sales; Jul 2009; 39, 7; Docstoc pg. 44 Reproduced with permission of t
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