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A:We're trying to figure that out right now. We don't have the visibility into the next couple of years because we've had a larger drop in mail volume than ever before in our history. Another innovation we're doing is a survey through the Mailers Technical Advisory Committee. There are 56 associations that belong to that committee, and we're asking each of them to ask their members where they think mail volume is going in 2009, '10 and '11.
www.dmnews.com | June 1, 2009 | DMNEWS | 21 PEOPLENEWS ExPERtADVICE Shannon Larsen Campus recruiter, VistaPrint What questions do recruiters ask at my second Fernanda Romano (1) Tara DiFrancesco (2) Paul Jongeward (3) Korey Thurber (4) interview, and what answers really nail them? : Euro RSCG Worldwide : Morsekode : “Tell me about a project where you “Tell me one misperception people has hired Fernanda Romano (1) as global has promoted Paul Jongeward (3) from asso- went the extra mile.” Many times in (team members) have of you.” This creative director, digital and experiential, a ciate creative director to director of brand entry-level roles, there are opportuni- question is one of my favorites. Many newly created position. She had been global integration. Jongeward worked at Haworth ties to take on more responsibility. This college students provide examples of their executive creative director on Nokia and cre- Marketing and Marketing Midwest before question addresses the candidates’ drive. work from class projects. The answer, ative director at JWT London. joining Morsekode five years ago. Recruiters can assess if candidates take “My team didn’t think I did any work,” pride in their work, and if they have the is common. This question gives the inter- : DMW Worldwide : Engauge ability to think beyond the scope of their viewer a chance to see if the candidate has promoted Tara DiFrancesco (2) to senior has hired Korey Thurber (4) as VP of daily tasks. is self-aware. We can dive down into account executive. The former account analytics. Most recently, Thurber was VP In addition, recruiters can dive down understanding why this misperception executive also has worked at Harte-Hanks of financial services analytics at Harte-Hanks. into quantifying those examples. If exists, and if the candidate did anything and Insights Direct. He also has worked at TIAA-CREF and your extra work resulted in a significant to change or overcome it. Bank of America. change in the outcome, we can discuss This question also can border on the : Inter/Media Group of Companies how the candidate would have measured “share one of your weaknesses” challenges. has promoted Malena Cruz from SVP/ : Local.com the success. A candidate may provide Candidates want to be able to talk about controller to SVP/CFO. She has been with the has appointed Scott Reinke general counsel examples that did not have impact, and areas they can improve, but also put their company since 1994. and Ken Cragun VP of finance. Reinke most this allows us to further discuss how your best foot forward. The curve ball comes recently was EVP and general counsel for extra effort could have been translated in when you are asked about what other : Catalyst Group Emerging Media Group. Cragun previously into more measurable results. people think about you, but you think is has appointed Ethan Farber director of client was the CFO for Modtech Holdings. Answering this question with pride and wrong. Interviewers do not use this ques- development, a new position. talking about how they made a difference tion as a unique data point, but more of : Hearst Magazines Digital Media will allow the interviewer to learn more a composite of information. Candidates : iPerceptions has hired Geoff Schiller as its national sales about your personality and dedication. should practice interviewing and answering has appointed Claude Guay president and director. Schiller formerly was the eastern Just saying, “I’m a hard worker” is very all types of questions, so when a question CEO. He had been at PhoCusWright, where
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