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Inside the summer sale on mail: Q & A

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A:We're trying to figure that out right now. We don't have the visibility into the next couple of years because we've had a larger drop in mail volume than ever before in our history. Another innovation we're doing is a survey through the Mailers Technical Advisory Committee. There are 56 associations that belong to that committee, and we're asking each of them to ask their members where they think mail volume is going in 2009, '10 and '11.

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									                                                                                                                                                       www.dmnews.com | June 1, 2009 | DMNEWS | 21




PEOPLENEWS                                                                                                                        ExPERtADVICE

                                                                                                                                  Shannon Larsen
                                                                                                                                  Campus recruiter,
                                                                                                                                  VistaPrint

                                                                                                          What questions do recruiters ask at my second
Fernanda Romano (1)        Tara DiFrancesco (2)      Paul Jongeward (3)        Korey Thurber (4)          interview, and what answers really nail them?
: Euro RSCG Worldwide                                : Morsekode                                          : “Tell me about a project where you             “Tell me one misperception people
has hired Fernanda Romano (1) as global              has promoted Paul Jongeward (3) from asso-           went the extra mile.” Many times in           (team members) have of you.” This
creative director, digital and experiential, a       ciate creative director to director of brand         entry-level roles, there are opportuni-       question is one of my favorites. Many
newly created position. She had been global          integration. Jongeward worked at Haworth             ties to take on more responsibility. This     college students provide examples of their
executive creative director on Nokia and cre-        Marketing and Marketing Midwest before               question addresses the candidates’ drive.     work from class projects. The answer,
ative director at JWT London.                        joining Morsekode five years ago.                    Recruiters can assess if candidates take      “My team didn’t think I did any work,”
                                                                                                          pride in their work, and if they have the     is common. This question gives the inter-
: DMW Worldwide                                      : Engauge                                            ability to think beyond the scope of their    viewer a chance to see if the candidate
has promoted Tara DiFrancesco (2) to senior          has hired Korey Thurber (4) as VP of                 daily tasks.                                  is self-aware. We can dive down into
account executive. The former account                analytics. Most recently, Thurber was VP                In addition, recruiters can dive down      understanding why this misperception
executive also has worked at Harte-Hanks             of financial services analytics at Harte-Hanks.      into quantifying those examples. If           exists, and if the candidate did anything
and Insights Direct.                                 He also has worked at TIAA-CREF and                  your extra work resulted in a significant     to change or overcome it.
                                                     Bank of America.                                     change in the outcome, we can discuss            This question also can border on the
: Inter/Media Group of Companies                                                                          how the candidate would have measured         “share one of your weaknesses” challenges.
has promoted Malena Cruz from SVP/                   : Local.com                                          the success. A candidate may provide          Candidates want to be able to talk about
controller to SVP/CFO. She has been with the         has appointed Scott Reinke general counsel           examples that did not have impact, and        areas they can improve, but also put their
company since 1994.                                  and Ken Cragun VP of finance. Reinke most            this allows us to further discuss how your    best foot forward. The curve ball comes
                                                     recently was EVP and general counsel for             extra effort could have been translated       in when you are asked about what other
: Catalyst Group                                     Emerging Media Group. Cragun previously              into more measurable results.                 people think about you, but you think is
has appointed Ethan Farber director of client        was the CFO for Modtech Holdings.                       Answering this question with pride and     wrong. Interviewers do not use this ques-
development, a new position.                                                                              talking about how they made a difference      tion as a unique data point, but more of
                                                     : Hearst Magazines Digital Media                     will allow the interviewer to learn more      a composite of information. Candidates
: iPerceptions                                       has hired Geoff Schiller as its national sales       about your personality and dedication.        should practice interviewing and answering
has appointed Claude Guay president and              director. Schiller formerly was the eastern          Just saying, “I’m a hard worker” is very      all types of questions, so when a question
CEO. He had been at PhoCusWright, where
								
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