A Our company has had an e-commerce presence for almost a decade. We got into product recommendations 18 to 24 months ago because we carry a very large product portfolio. Atypical retail store might carry between 300 and 500 frames; we offer 30,000 frames. The sheer size of the catalog makes it far more tricky for customers tofindproductsthatareofinteresttothem. Recommendations from other shoppers allow shoppers to quickly and efficiently pull out items that are relevant to them.
Kummer said. Now, theme park guests will : The company famous for “It’s a Small be able to purchase merchandise before World” is improving its presence on the their trip to a park or once they return home World Wide Web: Disney recently unveiled if they forgot something. a new e-commerce Web site at DisneyStore. It also gives Disney fans, who can’t get com that includes merchandise previously to a park, the opportunity to purchase the not available online and the ability to cus- merchandise, Kummer said, adding that the tomize certain items. The site’s former URL theme park merchandise is among that most was DisneyShopping.com. frequently requested by customers. “We’re putting more energy and effort The new site will be promoted on the against e-commerce,” said Edward Kum- Web sites for Disney’s theme parks as well mer, VP of global e-commerce for Disney as in regular e-mails to opt-in users of the Consumer Products. The company tasked Disney e-commerce and theme park Web e-commerce platform vendor IBM Web- sites. DisneyStore.com also will expand its Sphere with the task. selection of merchandise from Disney Store For the ﬁrst time, consumers will be able retail locations. to purchase
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