NAILED IT: Q & A by ProQuest


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									                                               Kummer said. Now, theme park guests will
: The company famous for “It’s a Small         be able to purchase merchandise before
World” is improving its presence on the        their trip to a park or once they return home
World Wide Web: Disney recently unveiled       if they forgot something.
a new e-commerce Web site at DisneyStore.          It also gives Disney fans, who can’t get
com that includes merchandise previously       to a park, the opportunity to purchase the
not available online and the ability to cus-   merchandise, Kummer said, adding that the
tomize certain items. The site’s former URL    theme park merchandise is among that most
was                        frequently requested by customers.
   “We’re putting more energy and effort           The new site will be promoted on the
against e-commerce,” said Edward Kum-          Web sites for Disney’s theme parks as well
mer, VP of global e-commerce for Disney        as in regular e-mails to opt-in users of the
Consumer Products. The company tasked          Disney e-commerce and theme park Web
e-commerce platform vendor IBM Web-            sites. also will expand its
Sphere with the task.                          selection of merchandise from Disney Store
   For the first time, consumers will be able   retail locations.
to purchase 
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