; A Porous Wall
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A Porous Wall

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Is this a sign of things to come or simply a misstep as newspapers seek to redefine themselves as economically viable? "There's so much economic pressure, it seems everything is on the table," says Andy Schotz, chairman of the Society of Professional Journalists' ethics committee and a general assignment reporter for the Herald-Mail in Hagerstown, Maryland. There was a time when advertisements on the front page of a newspaper were anathema, when the separation between marketing and editorial was as vigorously defended as the separation between church and state. Advertisers are crossing lines with their marketing techniques, packaging selling points as news to increase their product's credibility while possibly hurting journalists'.

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