Postal OIG surveys workers' sick leave by ProQuest

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The OIG has posted a survey on its blog site, blog.uspsoig.gov, which queries attitudes toward sick time and how it is used, with statements such as "I work hard and sometimes I need to call in sick to take a rest day." The OIG is collecting the data as anecdotal information, and it may be used as part of an ongoing audit...

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									                                                                                                            www.dmnews.com | May 4, 2009 | DMNEWS | 3


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          BrandNew Open wide                                                                                Edmunds starts up
                                                                                                            mobile WAP site




                                                                                                                                                                     over 400 data cards available for quick glance
                                                                                                                                                          ListR ecos.com
                                                                                                            By Dianna Dilworth
                                                                                                            : Automotive destination Edmunds.com
                                                                                                            has redesigned its site to be formatted for
                                                                                                            the mobile Web in a move to reach automo-
                                                                                                            tive consumers on the go.
                                                                                                               The WAP site will include auto news and
                                                                                                            reviews, vehicle pricing, Edmunds.com’s
                                                                                                            True Market Value, buying guides, a loan
                                                                                                            calculator and a dealer locator.
                                                                                                               “Car shoppers can save money and time
                                                                                                            when they access our information and tools
                                                                                                            while at the dealership,” said Donna Sechrist,
                                                                                                            VP of business operations for Edmunds.
                                                                                                            com, in a statement. “And, advertisers who
          Backed by an integrated                                                                           put their messages in front of the auto indus-
          marketing campaign,                                                                               try’s largest in-market audience are sure to
          Church & Dwight has                                                                               reap the benefits, too.”
          launched Crest SpinBrush Sonic — a battery-                                                          The site, which was designed by mobile
          powered toothbrush the company is touting as                                                      ad network Quattro Wireless, launched
          an economical alternative to other higher-priced                                                  earlier this month. Volvo is the advertising
          sonic models. The campaign, developed by                                                          launch partner. The campaign supports
          Colangelo Synergy Marketing, includes broadcast,                                                  the launch of the 2010 Volvo XC60 Cross-
          print, digital and direct response. The redesigned                                                over vehicle. Volvo will have exclusivity
                                                                                                            over Edmunds.com’s mobile WAP site’s
          Web site, at www.spinbrush.com, comes with an
                                                                                                            “Vehicle Spotlight,” through the duration
          animated demonstration on how to effectively use
                                                                                                            of the campaign.
          the new brush. Once on site, visitors can download                                                   “The opportunity was for Volvo to reach
          a $3 coupon toward the brush and can opt in                                                       in-market car buyers on mobile, which is
          for e-mails for updates on product offers.                                                        even more targeted, in a more creative way,”
                                                                                                            said Steven Rosenblatt, VP of advertising
                                                                                                            sales at Quattro Wireless.


        Coors hopes for blockbuster
                                                                                                               Quattro is developing an innovative and
                                                                                                            expandable mobile microsite and ad unit for
                                                                                        
								
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