Dedicated social shopping sites like Kaboodle have been around for years. What's different about what Fluid is doing is that it's bringing the social networking directly to a brand's e-commerce page so visitors never have to leave the site to "shop" with their friends. The offering is part of Fluid's soon-to-be released Fluid Social 2.0, which also will enable online retailers to let online shoppers connect with Facebook from their Web site.
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