As the economy has slowed down, their phones have started ringing more, observes Patricia Malone, principal, creative director/copy, for Stratagem Healthcare Communications. Stratagem, which has always had innovator companies in its portfolio, has attracted more of late. Malone speculates as to why: A lot of clients out here, who typically go to New York networks or agencies, were cutting back their own marketing and staying more local, which benefited them. Organic-growth client Covidien Imaging looks to Stratagem to help market generic imaging brands to professionals. The mid-sized agency prides itself on being strategic and creative on a tighter budget.
Stratagem Healthcare Communications Marc Iskowitz Medical Marketing and Media; Jul 2009; 44, 7; Docstoc pg. 159 Reproduced with permission of the copyrigh
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