Pacific Communications - PDF

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					Pacific Communications
Tanya Lewis
Medical Marketing and Media; Jul 2009; 44, 7; Docstoc
pg. 140




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Description: Pacific Communications president Ryan Abbate is happy to report a "phenomenal" year, and he was a bit surprised at how well it turned out. Last summer freelance and contract employees were pared down in anticipation of a stormy fourth quarter. But client spend never bottomed out, and the agency ended the year up 20%. The agency's medical aesthetics business continued to grow. One of the big highlights was the expansion of Allergan business to include Latisse, the first and only FDA-approved treatment to enhance eyelash prominence, which launches this year. The agency is preparing seven launches this year and Abbate feels lucky to have a nice pipeline.
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