Perfectly summing up a sentiment that has become a familiar refrain among agency bosses, Steve Viviano, president and CEO announces, flat is the new up this year. A break-even 2009 would be a successful year for the agency, albeit on a smaller scale than 2008, when ICC won more than 20 new assignments. Topping its list of 2009 wins, ICC landed the professional work for Sepracor's Lunesta, the No. 2 contender in the insomnia market with a sizable professional budget. ICC scored another coup last year when J&J consolidated its US advertising business for its prescription drugs, worth around $110 million in agency fees, into two holding companies, WPP and IPG. Creatively the agency had a good showing last year, as well, including a big night at the MM&M Awards last November.
ICC Marc Iskowitz Medical Marketing and Media; Jul 2009; 44, 7; Docstoc pg. 104 Reproduced with permission of the copyright
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