GSW Worldwide is forecasting a record year for 2009 -- not such as surprise, maybe, given that the shop hasn't grown by less than double digits "in at least his 12 years here," crows Phil Deschamps, president of the inVentiv Health-owned company. In the case of Eli Lilly, a mainstay GSW client, the shop expanded its relationship to include interactive visual aids "across the whole business," including the CNS portfolio, and diabetes and oncology products, and scored work on an MS pipeline drug. As global business has grown -- with new far-flung offices and partnerships across the globe -- GSW has added staff at home and away. In order to facilitate a changing industry structure, Deschamps says agencies have to magnify the value of a given brand's positioning. Deschamps acknowledges the effects of a general economic downturn, but in terms of the pharma industry, it isn't the most pressing issue.
GSW Worldwide Ben Comer Medical Marketing and Media; Jul 2009; 44, 7; Docstoc pg. 94 Reproduced with permission of the copyright owner. Furt
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