Austin-based HC&B Healthcare Communications rebounded from client budget cuts in the fall to end 2008 at $5.2 million, up slightly from just under $5 million in 2007. Though it was a modest year for revenue gain, it was a great year in terms of work and increasing interest in the agency -- from both clients and talent. Plus, a London office was established, and there were some big wins, including Medtronic (coronary and peripherals) and Alcon Labs (three surgical divisions and one consumer). Diversification has served the agency well, and digital and device work were big growth drivers. Referrals from existing clients and interest from new potential clients increased last year and the trend is continuing.
HC&B Healthcare Communications Tanya Lewis Medical Marketing and Media; Jul 2009; 44, 7; Docstoc pg. 99 Reproduced with permission of the copyright ow
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