To say Harrison & Star (H&S) is on a roll is an understatement. In a year when most agencies were thrilled with modest revenue gains, H&S, an Omnicom agency, celebrated its seventh straight year of record revenue and profit growth. It also founded BioLumina, a new agency focused on specialty healthcare, in New York. From a growth perspective it made sense to have more than one footprint, says chairman and CEO Larry Star. The client roster at H&S includes a lot of high science brands, and Star has been very successful recruiting medical directors with advanced degrees -- in molecular biology. The agency is proactive in recruiting these candidates via booths at scientific meetings, referrals from employees already hired and social media sites, such as LinkedIn.
Harrison & Star Business Group Tanya Lewis Medical Marketing and Media; Jul 2009; 44, 7; Docstoc pg. 97 Reproduced with permission of the copyright ow
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