Grey Healthcare Group (ghg) closed out 2008 with two big wins -- each delivering multiple brands -- but lost a sizable account with Pfizer in 2009. The wins, with Johnson & Johnson and Colgate, will help to assuage the loss of professional duties for Celebrex, recently picked off by Cline Davis & Mann. When the pharmaceutical division of Johnson & Johnson halved its $150 million US advertising business into two holding companies last Novemher, WPP, ghg's parent, was one of two big winners (the other being IPG). The second win, professional work on Colgate's entire portfolio of dental brands, was another reason for big smiles at ghg. The firm is also partnering with the Centers for Disease Control and Prevention, The White House and Voxiva, a mobile technology firm, to launch Text4Baby, a new mobile health service.
ghg Ben Comer Medical Marketing and Media; Jul 2009; 44, 7; Docstoc pg. 90 Reproduced with permission of the copyright owner. Further re
Pages to are hidden for
"ghg"Please download to view full document