Having been in operation for more than three decades, GCG Healthcare projects an image of stability to clients and to employees. That has helped the Texas firm hold onto both during an otherwise trying year for companies and their agencies. They've been able to retain staff, which has allowed them to adequately serve clients, says president Neil Foster, who has logged 15 years with the health practice. And that has meant no account losses or major setbacks this past year. On the other hand, performance is flat and should come in about the same as 2008. Helping offset the decreases, the independent agency has gained business from a mix of new and existing clients.
GCG Healthcare Marc Iskowitz Medical Marketing and Media; Jul 2009; 44, 7; Docstoc pg. 88 Reproduced with permission of the copyright owner. Fu
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