Launched last year as a conflict shop to the network's now-defunct x2 marketing services agency, Catapult has come into its own this year as Euro RSCG Life's Princeton outpost. The shop, which formerly shared space with x2 and the professional arm of MetaMax, now has New Jersey to itself, and seems in a hurry to fill out the space. The agency's staff has grown to 150 from 120 a year ago on the back of revenue growth north of 30%, according to president Jeff Hoffman, who credits the firm's integrated offering. Catapult offers strategy, professional promotion, science visualization, medical education, managed markets, digital and meetings and compliance practices, all rolled up into what Hoffman boasts is "the first truly unified agency."
Euro RSCG Life Catapult Matthew Arnold Medical Marketing and Media; Jul 2009; 44, 7; Docstoc pg. 79 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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