It was a tough year for Dorland Global Health Communications. There were strong new business wins, but the recession eroded existing client budgets and the agency ended 2008 down. A new era has dawned this year. Rich Minoff resigned as CEO in March and Marcus Perry, a 13-year veteran of parent company Huntsworth Health, was named president. Also in March, Maryellen Royle, who has been with Dorland 17 years, was named president of Dorland Global PR. Regarding last year, Perry notes that significant pressure on clients made it "extremely difficult" to budget and plan. Staff has been reduced from over 135 to just under 100. Perry explains that consolidation was necessary to ensure the agency is "fit and healthy" for this year and the years ahead.
Dorland Global Tanya Lewis Medical Marketing and Media; Jul 2009; 44, 7; Docstoc pg. 70 Reproduced with permission of the copyright owner. Fur
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