There's nothing like an economic disaster to catalyze change, and as pharma manufacturers continue to consolidate resources and mull over timeworn business models, they will still need to successfully sell their products. According to leadership at Draftfcb Healthcare, the key to accommodating an industry shift is to anticipate it. With double-digit growth and 20 new wins, a smattering of product launches and over a hundred new employees -- including 16 new SVPs, Draftfcb has created change it can believe in. In terms of new clients, Draftfcb won over six products with Bausch & Lomb, and is currently gearing up for the launch of an ophthalmic product from that win. One of the major business challenges, which chief innovation officer Harold Corbran says Draftfcb has been able to overcome, was that you had folks creatively and strategically based in a particular medium.