06 vitafoods preview
Vitafoods
International and
Finished Products
Expo 2009
Vital Insights for
Your Business
It’s a fact. Consumers are more interested than ever before in the health
benefits of foods. Not just that, they have taken their intrigue that one step
further and have begun to look beyond the basic nutritional benefits of
food to the disease prevention and health enhancing compounds contained
in many foods. This, combined with a more widespread understanding of
how diet affects health, and an ageing population have created a market for
functional foods and natural health products like never before.
B
y 2008, for example, the entire diet … but a commitment by the food industry moves further up companies’ boardroom
functional foods market alone to produce healthier food is also essential. And agenda across the globe.
was worth more than $80 billion, what better way to go about sourcing ideas and And Vitafoods International truly is a global
with the US holding a majority inspiration on how to give products that health show. The 2008 event welcomed exhibitors
share in the nutraceuticals market (35%), kick than by visiting Vitafoods International 2009. in their droves from countries as far flung as
followed by Japan (25%). Included in this is Taking place at GEVEVA PALEXPO, Japan, Mexico, New Zealand and India, and
the ever-growing European market (currently Switzerland (5–7 May), Vitafoods International visitors from more than 81 countries worldwide.
estimated to be $8 billion), which, in recent and Finished Products Expo are the leading And this year, a more eclectic mix of nationalities
years, has witnessed something of a revolution. exhibitions of their kind in the world. Vitafoods is expected than ever before as the organizers
However, not everyone is taking their health International uniquely combines raw anticipate visitor numbers in the thousands. The
and well-being as seriously as they should ingredients and materials from nutraceuticals, international element of the exhibition is certainly
be. According to reports, the world is being cosmeceuticals, functional foods and functional one of the secrets to its success, which is why
gripped by an intense obesity crisis that has drinks into an unrivalled market-leading event a number of international pavilions have been
been described as the next deadly global for all those involved in the industry, whereas set up for 2009 to ensure that visitors can locate
pandemic. Projected to be a bigger threat to Finished Products Expo is Europe’s leading products and suppliers from different areas
life than AIDS and malaria combined, obesity dedicated exhibition for the dietary supplement, of the world. Joining the established pavilions
is quickly becoming the world’s most severe functional foods and functional drinks industries. from the USA, China and New Zealand will be
healthcare crisis. As waistlines grow alarmingly, The growth of the functional food and drink SIPPO (Swiss Import Promotion Programme),
so do concerns regarding the impact that an industry during recent years is reflected in the AWEX, Bord Bia (The Irish Food Board), France
unhealthy population could have