Adds [Jon Maxfield], "We believe there's a significant opportunity for traditional Part 91 operators to look for ways to offset their expenses more, maybe where they wouldn't have in the past. I think we're in a good position for that.
B U S I N E S S PROFILE By John F. Infanger, Editorial Director REDEFINING THE BUSINESS Imaginaire turns its focus to regional retail and positioning for an economic resurgence ADDISON, TX — During his career, Bill Koch has headed up the AMR Combs chain of fixed base operators, which also had a nationwide charter fleet, and more recently served as president and COO of Seven Bar Enterprises, Inc., a mini-chain of FBOs in the Southwest with a strong Bill Koch formerly headed up AMR Combs and Seven Bar air ambulance affiliate. In April, Koch was named president and CEO of Enterprises, Inc. Imaginaire Private Jet Charter, an aircraft management and FAR Part 135 charter operator based at the Addison Municipal Airport. As is the case ny’s traditional base of fractionals and with most business aviation companies today, Imaginaire has seen its national network charter providers. business activity drop by a third over the past year, according to Koch. The “Charter today is more a national market than it was in the past,” says dramatic flip in activity has led officials to rethink the company’s business Koch. “So, we recognize that there are The company has made the neces- model, which had been heavily reliant on serving national charter and these firms that have a national client sary cuts internally in concert with the fractional providers. The orientation today is more localized, with an eye base, and we’re happy to serve them. one-third drop in revenues in recent toward investing in the company to position itself for the economic What we do best is high-level, personal- times. Imaginaire expects to have rev- ized service. Our customers get used to enues of some $6 million this year. turnaround which officials here are convinced will come in time. using this facility; they drive through Koch and Maxfield both relate that Comments Koch, “Any business is Explains Maxfield, “Being able to much of the charter market changed concerned when it has a large concen- build a business plan around support- overnight, as many of the new users tration on one category of customer; ing the fractionals and being a whole- “We’re profitable; stable; have exited the marketplace. we’re looking for more diversity. That’s sale supplier — four or five years ago and making long-term Says Koch, “It is amazing to me what we’re aiming toward. you build a whole plan around just sup- how quickly charter expanded and “We’re profitable; stable; and porting that. Now, you have to build a investments for the future.” grew in the past five years. It has a making long-term investments for the plan that focuses more on the retail - Bill Koch much broader audience. The gen- future. Those were the key criteria that customer. eral flying public would tend to go to were important to me when I came on “In the next three or four years I Google to find an airplane. They’d board and invested in the company.” think there will be a correction in the the gate, go directly to their airplane, find a Learjet to go from Dallas to Las Koch is a former chair of the amount of wholesale charter brokers they take off, their car gets put away. Vegas and what would often pop up is National Air Transportation Association
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