Cygnus Sales Veteran Dies
Phil Merrick, 50, national sales director for the Construction, Landscape and
Manufacturing Brand Group at Cygnus Business Media, died April 24, 2009.
Phil was a consummate sales professional who worked tirelessly to develop suc-
cessful marketing programs for numerous clients during his 24 years at Cygnus.
Phil began his publishing career at Johnson Hill Press (Cygnus Business
Media) in 1985, as a salesman on the PCA (Production Credit Association) Farming
Magazine program that served the financial needs of the farming commu-
nity. He went on to build Farm Equipment and OEM Off-Highway magazines,
helping to successfully launch Farm Equipment Catalog and develop OEM as a
stand-alone publication. He served as publisher of OEM before moving on to leverage his sales expertise on Sport Truck Accessories and
Recreational Vehicle magazines. He eventually moved to the Construction Group in 2004 as national sales manager, and was eventually
promoted to national sales director.
“Phil was instrumental in helping to establish and grow the business-to-business publishing side of our company,” says Mike Martin,
president, Cygnus Publishing. “He focused on the customer and the customer’s needs with a seamless marketing approach designed
to help a customer sell his product. It didn’t matter whether a customer was selling farm equipment or any other product, Phil just
focused on the customer.”
Phil was an avid outdoorsman and dedicated many hours to coaching youth athletics in his hometown of Janesville, WI. He is sur-
vived by his wife, Marcia, and two sons, Daniel and David.
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